I’ve compiled a list of insightful B2B social media statistics; a brief overview is provided below.
B2B Social Media Marketing Statistics: Key Figures
- 75% of B2B buyers use social media to make buying decisions.
- 84 percent of C-level and VP-level buyers are influenced by social media when purchasing.
- 46.5% of B2B buyers use social media to contact B2B firms.
- 51% of B2B marketers say that social media resulted in lead generation and sales growth in 2020, up from 6% two years prior.
- 79% B2B Marketers rated social media as the most effective marketing channel.
- 83 B2B marketers use social media.
- 41% of B2B marketers rate social media as the third most effective type of content for content marketing.
- 80% of B2B marketing leads from social media come through LinkedIn.
- 95% of B2B marketers utilize social media content in some form.
- 91% of B2B marketers use social media to distribute content
Sources: (LinkedIn, Business Wire, Whittington Consulting, Smart Insights, Forbes, Content Marketing Institute, SocialPilot, Adweek.)
More Facts: 60+ Social Media Statistics & Facts For Marketer
#1. 75% of B2B Buyers Leverage Social Media for Buying Decisions
Source: LinkedIn
Significance of the Data: Very High
Mentioned By: HubSpot, Linkedin, Business Wire, Super Office, Fronetics, Awario, Marketing Profs and more.
| Data Suggest | Justification |
| Leverage social media platforms for B2B marketing | Majority of B2B buyers rely on social media for purchase decisions |
| Implement social media strategy tailored for B2B audience | The B2B market significantly engages with content on social platforms |
| Evaluate and adapt social media content regularly | It ensures relevance and effectiveness of social media strategy |
#2. 84% of Top-Level B2B Buyers Influenced by Social Media in Purchasing
Source: Business Wire
Significance of the Data: Very High
Mentioned By: LinkedIn, Business Wire, Super Office, Articulate Marketing, Penheel Marketing, Directive Group, Social Power, Market Splash and more.
| Data Suggest | Justification |
| Aim social media strategies at C-level and VP-level executives | These high-ranking officials are majorly swayed by social media |
| Position social media presence to influence high-level decisions | Social platforms affect purchasing choices of key decision-makers |
| Develop engaging, informative content on social media | Quality content can steer the decisions of high-ranking officials |
#3. Social Media Used by 46.5% of B2B Buyers to Contact Firms
Source: Linkedin
Significance of the Data: High
Mentioned By: Insider Intelligence, Linkedin, Fronetics, Gartner, Top Rank Blog, Good Firms, Hubspot and more.
| Data Suggest | Justification |
| Encourage social media as a channel for customer contact | A significant number of buyers communicate through social media |
| Improve responsiveness on social media platforms | Rapid response can significantly enhance customer satisfaction |
| Incorporate direct messaging in your social media strategy | Direct interaction strengthens relationship with potential buyers |
More Data on: 38 B2B Marketing Statistics
#4. Social Media Drives Lead Generation for 51% of B2B Marketers in 2020
Source: Whittington Consulting
Significance of the Data: Very High
Mentioned By: LinkedIn, HubSpot, Iron Paper, Market Splash, The B2b House, Hootsuite, Mckinsey & Company, Foundation Marketing and more.
| Data Suggest | Justification |
| Invest in social media for lead generation and sales | Many B2B marketers report significant growth from social platforms |
| Monitor and analyze social media marketing ROI | Performance has been drastically increasing over recent years |
| Reinforce social media strategies as they yield results | The influence of social platforms on B2B sales is on the rise |
#5. 79% of B2B Marketers Rank Social Media as Top Marketing Channel
Source: Smart Insights
Significance of the Data: Very High
Mentioned By: Statista, Adweek, HubSpot, Smart Insights, Dusted, My Customer, Ko Marketing, Green Mellen Media and more.
| Data Suggest | Justification |
| Prioritize social media in your marketing strategy | B2B marketers consider it as the most effective marketing channel |
| Leverage social media for maximum outreach | High efficacy of social platforms in B2B marketing is established |
| Optimize your social media presence to stand out | Social media is a top-rated tool for gaining competitive advantage |
#6. Social Media Deployed by 83% of B2B Marketers in Strategy
Source: Forbes
Significance of the Data: Very High
Mentioned By: Forbes, Linkedin, Hootsuite, Chegg, DSIM, Madison Milesmedia, Gaggle Amp, Duo Media, Radicleinc and more.
| Data Suggest | Justification |
| Embrace social media as a marketing tool | Large majority of B2B marketers use it in their strategy |
| Stay updated with social media trends and practices | To remain competitive, keep pace with prevalent marketing methods |
| Allocate resources for social media marketing | It’s a widely adopted and proven approach in the B2B sphere |
#7. Social Media Content Rated Third Most Effective by 41% of B2B Marketers
Source: Content Marketing Institute
Significance of the Data: High
Mentioned By: Search Engine Journal, Zoominfo, Best Writing, Linkedin, Content Marketing Institute, Semrush, Colorlib, Neil Patel, Backlinko, 1827 Marketing and more.
| Data Suggest | Justification |
| Incorporate social media content in your marketing plan | It’s considered one of the top formats for effective content marketing |
| Diversify content offerings to include social media | B2B marketers find significant value in social media content |
| Develop quality content tailored for social media platforms | It is a potent tool in the B2B content marketing mix |
#8. LinkedIn Generates 80% of B2B Marketing Leads from Social Media
Source: SocialPilot
Significance of the Data: Very High
Mentioned By: Linkedin, Foundation Marketing, Lambourn Digital, Neil Patel, Oktopost, Hootsuite, Abound Social and more.
| Data Suggest | Justification |
| Focus on LinkedIn for B2B lead generation | A major portion of social media leads originate from this platform |
| Invest in a robust LinkedIn marketing strategy | It is a highly effective tool in generating B2B marketing leads |
| Optimize your LinkedIn presence for better visibility | To harness the potential of the platform’s vast B2B audience |
#9. Social Media Content Utilized by 95% of B2B Marketers
Source: Content Marketing Institute
Significance of the Data: Very High
Mentioned By: Backlinko, Gitnux, Gaggle Amp, Hootsuite, Kurve, User Guiding, The B2b House, Keyhole, Thrive My Way and more.
| Data Suggest | Justification |
| Ensure inclusion of social media in content strategies | Almost all B2B marketers leverage social media content |
| Innovate with different forms of social media content | The diverse use of social media content can increase engagement |
| Regularly audit and update your social media content | Maintaining relevance is key in a widely used marketing channel |
#10. 91% of B2B Marketers Use Social Media for Content Distribution
Source: Adweek
Significance of the Data: Very High
Mentioned By: Adweek, Gaggle Amp, Search Engine Journal, Zoominfo, Foundation Marketing, Gitnux, Backlinko, Linkedin, Social Media Today and more.
| Data Suggest | Justification |
| Use social media as a key content distribution channel | Majority of B2B marketers utilize social platforms for distribution |
| Develop a strategic plan for content distribution on social media | High usage rates indicate potential for wider reach |
| Align content format and style with each social media platform | This approach can optimize distribution and engagement rates |
