I’ve compiled a list of insightful B2B social media statistics; a brief overview is provided below.

B2B Social Media Marketing Statistics: Key Figures

  • 75% of B2B buyers use social media to make buying decisions.
  • 84 percent of C-level and VP-level buyers are influenced by social media when purchasing.
  • 46.5% of B2B buyers use social media to contact B2B firms.
  • 51% of B2B marketers say that social media resulted in lead generation and sales growth in 2020, up from 6% two years prior.
  • 79% B2B Marketers rated social media as the most effective marketing channel.
  • 83 B2B marketers use social media. 
  • 41% of B2B marketers rate social media as the third most effective type of content for content marketing.
  • 80% of B2B marketing leads from social media come through LinkedIn.
  • 95% of B2B marketers utilize social media content in some form.
  • 91% of B2B marketers use social media to distribute content

Sources: (LinkedIn, Business Wire, Whittington Consulting, Smart Insights, Forbes, Content Marketing Institute, SocialPilot, Adweek.)

More Facts: 60+ Social Media Statistics & Facts For Marketer

#1. 75% of B2B Buyers Leverage Social Media for Buying Decisions

75% of B2B buyers use social media to make buying decisions

Source: LinkedIn

Significance of the Data: Very High

Mentioned By: HubSpot, Linkedin, Business Wire, Super Office, Fronetics, Awario, Marketing Profs and more.

Data SuggestJustification
Leverage social media platforms for B2B marketingMajority of B2B buyers rely on social media for purchase decisions
Implement social media strategy tailored for B2B audienceThe B2B market significantly engages with content on social platforms
Evaluate and adapt social media content regularlyIt ensures relevance and effectiveness of social media strategy

#2. 84% of Top-Level B2B Buyers Influenced by Social Media in Purchasing

Source: Business Wire

Significance of the Data: Very High

Mentioned By: LinkedIn, Business Wire, Super Office, Articulate Marketing, Penheel Marketing, Directive Group, Social Power, Market Splash and more.

Data SuggestJustification
Aim social media strategies at C-level and VP-level executivesThese high-ranking officials are majorly swayed by social media
Position social media presence to influence high-level decisionsSocial platforms affect purchasing choices of key decision-makers
Develop engaging, informative content on social mediaQuality content can steer the decisions of high-ranking officials

#3. Social Media Used by 46.5% of B2B Buyers to Contact Firms

Source: Linkedin

Significance of the Data: High

Mentioned By: Insider Intelligence, Linkedin, Fronetics, Gartner, Top Rank Blog, Good Firms, Hubspot and more.

Data SuggestJustification
Encourage social media as a channel for customer contactA significant number of buyers communicate through social media
Improve responsiveness on social media platformsRapid response can significantly enhance customer satisfaction
Incorporate direct messaging in your social media strategyDirect interaction strengthens relationship with potential buyers

More Data on: 38 B2B Marketing Statistics

#4. Social Media Drives Lead Generation for 51% of B2B Marketers in 2020

Source: Whittington Consulting

Significance of the Data: Very High

Mentioned By: LinkedIn, HubSpot, Iron Paper, Market Splash, The B2b House, Hootsuite, Mckinsey & Company, Foundation Marketing and more.

Data SuggestJustification
Invest in social media for lead generation and salesMany B2B marketers report significant growth from social platforms
Monitor and analyze social media marketing ROIPerformance has been drastically increasing over recent years
Reinforce social media strategies as they yield resultsThe influence of social platforms on B2B sales is on the rise

#5. 79% of B2B Marketers Rank Social Media as Top Marketing Channel

Source: Smart Insights

Significance of the Data: Very High

Mentioned By: Statista, Adweek, HubSpot, Smart Insights, Dusted, My Customer, Ko Marketing, Green Mellen Media and more.

Data SuggestJustification
Prioritize social media in your marketing strategyB2B marketers consider it as the most effective marketing channel
Leverage social media for maximum outreachHigh efficacy of social platforms in B2B marketing is established
Optimize your social media presence to stand outSocial media is a top-rated tool for gaining competitive advantage

#6. Social Media Deployed by 83% of B2B Marketers in Strategy

Source: Forbes

Significance of the Data: Very High

Mentioned By: Forbes, Linkedin, Hootsuite, Chegg, DSIM, Madison Milesmedia, Gaggle Amp, Duo Media, Radicleinc and more.

Data SuggestJustification
Embrace social media as a marketing toolLarge majority of B2B marketers use it in their strategy
Stay updated with social media trends and practicesTo remain competitive, keep pace with prevalent marketing methods
Allocate resources for social media marketingIt’s a widely adopted and proven approach in the B2B sphere

#7. Social Media Content Rated Third Most Effective by 41% of B2B Marketers

Source: Content Marketing Institute

Significance of the Data: High

Mentioned By: Search Engine Journal, Zoominfo, Best Writing, Linkedin, Content Marketing Institute, Semrush, Colorlib, Neil Patel, Backlinko, 1827 Marketing and more.

Data SuggestJustification
Incorporate social media content in your marketing planIt’s considered one of the top formats for effective content marketing
Diversify content offerings to include social mediaB2B marketers find significant value in social media content
Develop quality content tailored for social media platformsIt is a potent tool in the B2B content marketing mix

#8. LinkedIn Generates 80% of B2B Marketing Leads from Social Media

Source: SocialPilot

Significance of the Data: Very High

Mentioned By: Linkedin, Foundation Marketing, Lambourn Digital, Neil Patel, Oktopost, Hootsuite, Abound Social and more.

Data SuggestJustification
Focus on LinkedIn for B2B lead generationA major portion of social media leads originate from this platform
Invest in a robust LinkedIn marketing strategyIt is a highly effective tool in generating B2B marketing leads
Optimize your LinkedIn presence for better visibilityTo harness the potential of the platform’s vast B2B audience

#9. Social Media Content Utilized by 95% of B2B Marketers

Source: Content Marketing Institute

Significance of the Data: Very High

Mentioned By: Backlinko, Gitnux, Gaggle Amp, Hootsuite, Kurve, User Guiding, The B2b House, Keyhole, Thrive My Way and more.

Data SuggestJustification
Ensure inclusion of social media in content strategiesAlmost all B2B marketers leverage social media content
Innovate with different forms of social media contentThe diverse use of social media content can increase engagement
Regularly audit and update your social media contentMaintaining relevance is key in a widely used marketing channel

#10. 91% of B2B Marketers Use Social Media for Content Distribution

Source: Adweek

Significance of the Data: Very High

Mentioned By: Adweek, Gaggle Amp, Search Engine Journal, Zoominfo, Foundation Marketing, Gitnux, Backlinko, Linkedin, Social Media Today and more.

Data SuggestJustification
Use social media as a key content distribution channelMajority of B2B marketers utilize social platforms for distribution
Develop a strategic plan for content distribution on social mediaHigh usage rates indicate potential for wider reach
Align content format and style with each social media platformThis approach can optimize distribution and engagement rates