I’ve compiled a list of insightful B2B personalization statistics; a brief overview is provided below.
B2B Personalization Statistics: Key Figures
- Personalization can lead to a 20% increase in user engagement in B2B marketing.
- Personalization in B2B sales can lead to a 1.4x revenue growth.
- 77% of B2B buyers won’t make a purchase without personalized content.
- Over 50% of business recipients receive B2B marketing emails that don’t even apply to their needs
- 67% of B2B marketers see personalization as fundamental or increasingly important for customer engagement
- 63% of B2B e-commerce companies are investing in improving their user experience by adding new personalization features
- 51% of organizations have a documented personalization strategy for their B2B eCommerce channels and digital outreach
- 83% of B2B Buyers Prefer Ordering or Paying Through Digital Commerce
- 73% of B2B executives firmly believe that personalizing marketing efforts is essential due to the increased expectations of their audience.
- 77 percent of B2B sales and marketing professionals believe that personalization builds better customer relationships
Sources: (Gitnux, Heidi Cohen, Instapage, Adobe Experience Cloud, B2B marketing, Gartner, Veza Digital, Business Wire.)
More Data on Personalization Statistics For Marketers:
#1. Personalization Boosts User Engagement by 20% in B2B Marketing
Source: gitnux
Significance of the Data: High
Mentioned By: Gitnux, Linkedin, Ft Strategies, Veza Digital, Mckinsey & Company, Market Tailor, Heinz Marketing, Hubspot, Iron Paper and more.
| Data Suggest | Justification |
| Prioritize Personalization | Drives user engagement, pivotal for successful B2B marketing. |
| Emphasize User Experience | Enhances user satisfaction, increases likelihood of engagement. |
| Target B2B Market Niche | Specific marketing allows precise personalization, fosters engagement. |
More Data: 38 B2B Marketing Statistics For 2023: The Trends & Facts
#2. Personalization Spurs 1.4x Revenue Growth in B2B Sales
Source: gitnux
Significance of the Data: Very High
Mentioned By: Gitnux, Mckinsey & Company, Accolite, Kearney, Red Cloud Technology, Mediafly, Alexander Group, Klue, Nice Reply and more.
| Data Suggest | Justification |
| Implement Personalization in B2B sales | Personalization drives revenue growth, enhancing customer experience and engagement. |
| Strategize towards 1.4x revenue target | Incorporating personalization is a proven strategy to significantly increase revenues. |
| Adopt a customer-centric approach | Aligning with customer needs through personalization fosters stronger business relationships. |
#3. 77% of B2B Buyers Insist on Personalized Content for Purchase
Source: Heidi Cohen
Significance of the Data: Very High
Mentioned By: Gartner, Half Pastnine, Steel Croissant, Pitcher, Trendemon, Customer Think, Drip, Linkedin and more.
| Data Suggest | Justification |
| Personalized content is a necessity | Majority of B2B buyers require personalized content for purchasing decisions. |
| Invest in content personalization | It’s an essential factor affecting B2B buyers’ purchasing behavior. |
| Evolve sales strategies with personalization | Ignoring personalization can result in lost sales opportunities. |
#4. Over 50% of Business Recipients Receive Irrelevant B2B Marketing Emails
Source: Instapage
Significance of the Data: High
Mentioned By: Hubspot, Linkedin, Zen Media, Informa, Noble Studios, Funnel Bud, Insta Page and more.
| Data Suggest | Justification |
| Refine email marketing strategies | Current B2B marketing emails are often irrelevant to recipients’ needs. |
| Prioritize personalization in emails | Half of business recipients are receiving non-applicable marketing emails. |
| Improve understanding of customer needs | Understanding customer needs can enhance relevance and effectiveness of marketing emails. |
#5. 67% of B2B Marketers Rank Personalization Vital for Customer Engagement
Source: Instapage
Significance of the Data: High
Mentioned By: Gitnux, Linkedin, Mckinsey & Company, Launchedtech, Shopify, Hubspot, Customer First Academy, Forbes and more.
| Data Suggest | Justification |
| Emphasize personalization strategies | Most B2B marketers view personalization as key to customer engagement. |
| Align with industry trends | Majority of industry counterparts deem personalization as vital or growing in importance. |
| Boost customer engagement through personalization | It’s a widely accepted principle that personalization enhances customer engagement. |
#6. 63% of B2B eCommerce Firms Enhance User Experience with Personalization
Source: Adobe Experience Cloud
Significance of the Data: High
Mentioned By: Linkedin, Clerk, Uppler, Bigcommerce, Sana Commerce, Oroinc, Tech Target and more.
| Data Suggest | Justification |
| Enhance user experience with personalization | A significant number of B2B ecommerce companies are investing in this direction. |
| Join trend of investing in personalization | It’s a common strategy among B2B ecommerce companies to improve user experience. |
| Personalization is key to staying competitive | Majority of competitors are focusing on enhancing personalization features. |
#7. 51% of Organizations Implement Documented Personalization Strategy for B2B eCommerce
Source: B2B marketing
Significance of the Data: Medium
Mentioned By: Linkedin, Instapage, Soocial, Startup Bonsai, Content Stack, Clerk and more.
| Data Suggest | Justification |
| Formulate a documented personalization strategy | It’s a standard practice among more than half of the organizations. |
| Align B2B eCommerce channels with personalization | More organizations are integrating personalization into their eCommerce strategies. |
| Prioritize digital outreach personalization | The trend highlights the importance of personalized outreach in digital platforms. |
#8. Digital Commerce Preferred by 83% of B2B Buyers for Ordering, Payment
Source: Gartner
Significance of the Data: Very High
Mentioned By: Gartner, Linkedin, Demand Gen Report, Read It Quik, Commercetools, Ibexa and more.
| Data Suggest | Justification |
| Focus on digital commerce capabilities | The majority of B2B buyers prefer digital commerce for ordering and payment. |
| Prioritize digitization in B2B sales | Digital commerce is preferred by a significant portion of B2B buyers. |
| Optimize digital channels for buyer convenience | The trend emphasizes the importance of easy digital access for buyers. |
#9. 73% of B2B Executives Consider Marketing Personalization Essential
Source: Veza Digital
Significance of the Data: High
Mentioned By: Veza Digital, Pathmonk, Shopify, Shopify, Linkedin, Clerk, Content Marketingin Stitute and more.
| Data Suggest | Justification |
| Personalize marketing efforts | A strong majority of B2B executives see it as essential due to audience expectations. |
| Align with executive insights | Majority of B2B leaders underline the need for personalization in marketing. |
| Meet increasing audience expectations | Personalizing marketing efforts is deemed vital to meet growing audience needs. |
#10. Better Customer Relationships Tied to Personalization by 77% of B2B Professionals
Source: Business Wire
Significance of the Data: High
Mentioned By: Business Wire, Small Business Trends, Linkedin, Zoominfo, Hubspot, Folloze, Demand Gen Report, Cazoomi, Mckinsey & Company and more.
| Data Suggest | Justification |
| Use personalization for stronger relationships | The majority of B2B professionals view it as a tool for better customer relations. |
| Align with B2B professional insights | Most professionals in the field agree on the impact of personalization on customer relations. |
| Meet relationship-building goals | Personalization is considered a key strategy to enhance customer relationships. |
