I’ve compiled a list of insightful B2B influencer marketing statistics; a brief overview is provided below.
B2B Influencer Marketing Statistics: Key Figures
- B2B influencer marketing generates 3 times as many leads as traditional marketing.
- B2B companies that use influencer marketing report an average ROI of $6.50 for every $1 invested.
- 59% of B2B marketers say that they plan to increase their influencer marketing budget in the coming year.
- 95% of brands using B2B influencer marketing report that it has helped increase brand reputation and brand awareness.
- 86% of B2B brands find success with influencer marketing
- 78% of B2B marketers say influencer marketing is effective, even with small campaigns.
- 95% of those using influencer marketing say it helps achieve at least one marketing goal.
- 77% of influencers engaged by B2B marketers are recognized as industry experts and analysts
- On average, B2B micro-influencer posts on LinkedIn show a 3%-6% engagement rate and a 1% – 2% CTR.
- The B2B influencer marketing has generated $11.7 billion in revenue in 2022.
Sources: (Linkedin, Tomoson, the Social Media Hat, PR Newswire, Search Engine Journal, Contensify, Isoline, BrandRefer.)
More Data: B2B Marketing Statistics
#1. B2B Influencer Marketing: A Lead Generator, Triple That of Traditional Means
Source: Linkedin
Significance of the Data: Very High
Mentioned By: search engine journal, the social media hat, neil patel, marquiz, serpwatch, Science Direct, Linkedin, writeful, influencer marketing hub,
| Data Suggest | Justification |
| Leverage B2B influencer marketing | It’s three times more effective in lead generation than traditional methods. |
| Shift towards influencer marketing strategies | B2B influencer marketing significantly outperforms traditional marketing in lead generation. |
| Consider influencer marketing for better ROI | It delivers triple the leads compared to traditional marketing approaches. |
#2. For Every $1, Influencer Marketing Earns $6.50 for B2B Companies
Source: Tomoson
Significance of the Data: Very High
Mentioned By: Linkedin, Sale Slion, Convince And Convert, Hubspot, The Social Media Hat, Influencer Marketing Hub, Business 2 Community, Webfx, Tribal Impact, Tomoson and more.
| Data Suggest | Justification |
| Invest in B2B influencer marketing | It offers an impressive ROI, yielding $6.50 for every dollar invested. |
| Prioritize influencer marketing for ROI | This strategy generates considerable returns on investment for B2B companies. |
| Choose influencer marketing for profitability | Its cost-effectiveness is reflected in the substantial ROI. |
#3. 59% of B2B Marketers Set to Upsize Influencer Marketing Budget
Source: the Social Media Hat
Significance of the Data: High
Mentioned By: Influencer Marketing Hub, The Social Media Hat, Linkedin, Marketing Week, Grin, Gitnux, Coseom, Foundation Marketing, Neil Patel and more.
| Data Suggest | Justification |
| Allocate more budget to influencer marketing | Majority of B2B marketers plan on increasing their investment in this area. |
| Follow industry trends in budgeting | A substantial number of marketers are boosting their influencer marketing budget. |
| Consider expanding influencer marketing efforts | The trend among marketers signifies its growing importance in B2B strategies. |
#4. 95% of B2B Brands Cite Influencer Marketing as Brand Reputation Booster
Source: PR Newswire
Significance of the Data: Very High
Mentioned By: PR Newswire, Search Engine Journal, Linkedin, Martechvibe, Influencer Marketing Hub, Science Direct, Grin, Green Apple Strategy, Kol Square and more.
| Data Suggest | Justification |
| Use B2B influencer marketing for branding | Vast majority of brands find it effective in improving reputation and awareness. |
| Incorporate influencer marketing in brand strategy | Brands using it have seen notable increases in reputation and awareness. |
| Prioritize influencer marketing for brand enhancement | Its effectiveness in increasing brand reputation and awareness is well-acknowledged. |
#5. 86% of B2B Brands Achieve Success through Influencer Marketing
Source: Search Engine Journal
Significance of the Data: Very High
Mentioned By: Isoline Comms, Search Engine Journal, Linkedin, PR Newswire, High Tech Media, Forbes, Zen Media, Dreamond, Socialfly NY and more.
| Data Suggest | Justification |
| Implement B2B influencer marketing | A significant majority of B2B brands find success with this strategy. |
| Consider influencer marketing for successful outcomes | Most B2B brands report successful results from influencer marketing. |
| Follow successful B2B brands’ strategy | Influencer marketing is a proven success strategy for a majority of B2B brands. |
#6. Influencer Marketing Deemed Effective by 78% of B2B Marketers
Source: Contensify
Significance of the Data: High
Mentioned By: Search Engine Journal, The Social Media Hat, Influencer Marketing Hub, Science Direct, Contensify Hq, Big Commerce, Research Gate, Medium and more.
| Data Suggest | Justification |
| Use influencer marketing for smaller campaigns | A majority of marketers find it effective regardless of campaign size. |
| Invest in influencer marketing for all campaigns | Its effectiveness isn’t size-dependent, making it a versatile strategy. |
| Rely on influencer marketing for campaign success | It delivers effective results even in smaller-scale marketing campaigns. |
#7. 95% of Influencer Marketing Users Hit at Least One Marketing Goal
Source: PR Newswire
Significance of the Data: Very High
Mentioned By: PR Newswire, Influencer Marketing Hub, Linkedin, Grin, Make Influence, Lolly, Research Gate, Science Direct, Chief Marketer and more.
| Data Suggest | Justification |
| Implement influencer marketing to meet goals | A vast majority report that it helps achieve marketing objectives. |
| Use influencer marketing for goal-oriented strategies | It has proven to be an effective tool in achieving at least one marketing goal. |
| Incorporate influencer marketing to enhance success rate | It’s recognized for its significant role in helping reach marketing goals. |
#8. 77% of Influencers Used by B2B Marketers Are Industry Experts
Source: Isoline
Significance of the Data: High
Mentioned By: Isoline Comms, Influencer Marketing Hub, Science Direct, Search Engine Journal, Top Rank Blog, Net Influencer, Research Gate, Springer, Hootsuite and more.
| Data Suggest | Justification |
| Engage industry experts and analysts as influencers | A majority of influencers used in B2B marketing are known as industry experts. |
| Prioritize influencers with industry expertise | Most influencers in B2B marketing are valued for their expert insights. |
| Choose influencers recognized for their knowledge | Their recognition as industry experts adds significant value to marketing efforts. |
#9. B2B Micro-Influencer Posts on LinkedIn Yield 3%-6% Engagement Rates
Source: BrandRefer
Significance of the Data: Medium
Mentioned By: Brand Refer, Linkedin, International Marketing Agency, Neal Schaffer, Influencer Marketing Hub, Social Insider and more.
| Data Suggest | Justification |
| Consider B2B micro-influencers on LinkedIn | They exhibit solid engagement rates and click-through rates on average. |
| Utilize micro-influencers for B2B marketing | Their posts on LinkedIn demonstrate substantial engagement and CTR. |
| Incorporate micro-influencer strategy on LinkedIn | The metrics suggest a profitable outcome from this approach. |
#10. B2B Influencer Marketing Generates $11.7B in Revenue for 2022
Significance of the Data: High
Mentioned By: Ad Age, Business Wire, Marketing Edge, Linkedin, The Drum, Ainfluencer, Yahoo Finance, In The Black and more.
| Data Suggest | Justification |
| Invest in B2B influencer marketing | It has generated substantial revenue, evidencing its financial success. |
| Prioritize influencer marketing in budget allocation | The significant revenue generation underlines its business potential. |
| Capitalize on influencer marketing for revenue growth | Its impressive revenue statistics suggest a promising return on investment. |
