I’ve compiled a list of insightful b2b video marketing statistics; a brief overview is provided below.
B2B Video Marketing Statistics: Key Numbers
- 86% of businesses use video as a marketing tool.
- B2B marketers who use video grow their revenue 49% faster than those who don’t.
- Businesses that employ video marketing in their B2B campaigns see a 66% increase in qualified leads and a 54% increase in brand awareness.
- 73% of B2B marketers report a positive impact on return on investment
- 70% of B2B buyers and researchers watch videos throughout their path to purchase
- 52% of B2B marketers say video is the content type with the best ROI.
- 64% of B2B marketers increased their use of audio or visual content (videos, live streaming, and webinars).
- 84% of B2B marketers feel video has helped their business generate leads.
- 75% of B2B executives view at least one business-related video per week.
- 60% of B2B marketing professionals believe video content is more engaging than text.
Sources: (Wyzowl, WordStream, WebDew, Yans Media, Think with Google, The B2B House, Vidyard, ZipDo, Suttida.)
Learn more: 15 Video Marketing Statistics: Trends, ROI & More in 2023
#1. 86% of Businesses Turn to Video Marketing: Industry Shift Noted
Source: Wyzowl
Significance of the Data: Very High
Mentioned By: The Social Shepherd, Hubspot, Oberlo, Wyzowl, Blogging Wizard, Popupsmart, Live Your Message, Demand Sage, and more.
| Data Suggest | Justification |
| Video is crucial in marketing | High percentage of businesses using video underscores its effectiveness in reaching consumers. |
| Not using video may hinder competitiveness | Given video’s widespread use, firms not utilizing it may be at a competitive disadvantage. |
| Continuous innovation in video marketing is imperative | Prevalence of video use implies saturation, necessitating unique strategies to stand out. |
| Training or sourcing video production skills is necessary | The high usage rate indicates the need for skills to produce effective marketing videos. |
#2. B2B Marketers Grow Revenue 49% Faster with Video Utilization
Source: WordStream
Significance of the Data: Very High
Mentioned By: Dash, Forbes, The B2B House, Yans Media, Webdew, SproutVideo, Hubspot, Rocketwheel, and more.
| Data Suggest | Justification |
| Video usage is essential for B2B marketers | Accelerates revenue growth, proves its effectiveness |
| Those not utilizing video are underperforming | Video-users are outpacing them in revenue generation |
| Video incorporation should be prioritized | Potential for substantial revenue improvement |
#3. B2B Video Marketing Spikes Leads by 66%, Brand Awareness by 54%
Source: WebDew
Significance of the Data: Very High
Mentioned By: Gitnux, Webdew, Unboxsocial, The B2b House, Stream Creative, Optinmonster, Thomasnet, Oberlo, and more.
| Data Suggest | Justification |
| Video marketing drives lead generation | It brings a significant increase in qualified leads |
| Video enhances brand recognition | Substantial growth in brand awareness is observed |
| It’s beneficial to incorporate video marketing | Potential to boost leads and brand visibility |
More Data: https://www.businessdit.com/b2b-marketing-statistics/
#4. Positive ROI Impact Reported by 73% of B2B Video Marketers
Source: Yans Media
Significance of the Data: High
Mentioned By: Gitnux, Linkedin, The B2B House, Local Eyesit, Yans Media, Explain, Semrush, and more.
| Data Suggest | Justification |
| B2B marketing has a significant ROI impact | Majority of marketers report positive results |
| Disregarding B2B marketing may hinder returns | Not using it can miss potential ROI improvements |
| Investment in B2B marketing is worthwhile | Proven positive impact on return on investment |
#5. 70% of B2B Buyers Incorporate Videos in Purchasing Journey
Source: Think with Google
Significance of the Data: Very High
Mentioned By: think with Google, Spiceworks, marketing professionals, entrepreneurs, Linkedin, Steel Croissant, Brightcove, YeahCan, and more.
| Data Suggest | Justification |
| Videos influence B2B buyers’ purchase decisions | Majority use them during their buying journey |
| Ignoring video content may limit engagement | Potential loss of influencing 70% of the audience |
| Video content should be integral in marketing | Influences a significant portion of buyers/researchers |
#6. 52% of B2B Marketers Rank Video as Top ROI Content Type
Source: The B2B House
Significance of the Data: High
Mentioned By: The B2B House, Gitnux, Explain, Themxgroup, Hubspot, OptinMonster, InVideo, and more.
| Data Suggest | Justification |
| Video content yields the best ROI | Majority of B2B marketers confirm this |
| Non-video content might yield lesser returns | As video is recognized for the best ROI |
| Video content should be prioritized | It leads in providing the best return on investment |
#7. Audio-Visual Content Use Soars, 64% of B2B Marketers Report
Source: Vidyard
Significance of the Data: High
Mentioned By: Search Engine Journal, Vidyard, Peep Strategy, MarketSplash, Linkedin, Hubspot, Hostpresto, and more.
| Data Suggest | Justification |
| B2B marketers value audio/visual content | Majority have increased its use |
| Ignoring these formats may lead to missed opportunities | As a significant portion of marketers utilize them |
| Upping audio/visual content usage is beneficial | It aligns with current B2B marketing trends |
#8. Lead Generation Boosted by Video: 84% of B2B Marketers Agree
Source: ZipDo
Significance of the Data: Very High
Mentioned By: The B2B House, Zipdo, Hubspot, Gitnux, LinkedIn, Vapartners, Axon Garside, Gotoclient, and more.
| Data Suggest | Justification |
| Video content is effective in lead generation | Overwhelming majority of marketers affirm this |
| Neglecting video may hinder lead generation | As its proven effectiveness is recognized |
| Emphasis on video content is key | Its lead generation capability is confirmed |
#9. Weekly Business Videos Viewed by 75% of B2B Executives
Source: Suttida
Significance of the Data: High
Mentioned By: Linkedin, Suttida, The B2b House, Zipdo, 21ilab, Mezzanine Growth, Vidyard, Forbes, and more.
| Data Suggest | Justification |
| B2B videos reach key decision-makers | Majority of executives consume this content weekly |
| Neglecting video may limit reach to executives | Potential missed interaction with 75% of executives |
| Video content is crucial for executive engagement | Regular viewership by executives confirms this |
#10. 60% of B2B Professionals: Video Content Outshines Text Engagement
Source: ZipDo
Significance of the Data: High
Mentioned By: The B2B House, Search Engine Journal, Zipdo, Vidyard, G2, Hubspot, Forbes, Gitnux, and more.
| Data Suggest | Justification |
| Video content is seen as more engaging | Majority of professionals see it surpassing text |
| Text-focused approach may lack engagement | As video is believed to be more engaging |
| Prioritizing video content enhances engagement | Professionals’ belief underscores this fact |
