I have compiled seven intriguing B2B email marketing statistics; a summary is provided below.
Following this, I will conduct an in-depth analysis of the importance of each B2B email marketing statistic for marketers, the utility of these figures in formulating marketing strategies, and their origins.
B2B Email Marketing Statistics: Key Figures
- 93% of B2B marketers distribute content via email.
- 81% of B2B marketers say their most used form of content marketing is email newsletters.
- 79% of B2B marketers find email to be the most successful channel for content distribution.
- 64% of B2B marketers say their email marketing strategy was effective for meeting business goals in 2021.
- The average email open rate for B2Bs is 15.1%.
- B2B marketing emails have a 23% higher click-to-open ratio than B2C emails.
- 59% of B2B marketers consider email marketing their top revenue-generating channel.
Source: (Content Marketing Institute, HubSpot, DMA, OptinMonster, Emma.)
Now, I’ll detail each B2B email marketing statistic comprehensively.
Learn more: https://www.businessdit.com/b2b-marketing-statistics/
#1. Email Reigns Supreme in B2B Content Distribution
Source: Content Marketing Institute
Significance of the Data: Very High
Mentioned By: Best Writing, Hubspot, Zoom Info, Snov, Mar Tech Alliance, Fluent Crm, Swift Erm and more.
| Data suggest | Justification |
| High reliance on email marketing | Email has become a pivotal tool for B2B marketers, indicating the criticality of mastering email strategies. |
| Necessity for engaging email content | With most B2B marketers using email, the creation of compelling content becomes a competitive necessity. |
| Need for advanced segmentation strategies | With the saturation of email marketing, personalized and targeted content is crucial for standing out. |
Learn more on Email marketing: https://www.businessdit.com/email-marketing-statistics/
#2. Email Newsletters: Preferred Content Tactic for B2B Marketers
Source: Content Marketing Institute
Significance of the Data: Very High
Mentioned By: Snov, Oberlo, Optin Monster, Mar Tech Alliance, Luisa Zhou, Rightin Box, 99 Firms and more.
| Data Suggest | Justification |
| Prevalence of Email Marketing | With 81% of B2B marketers using newsletters, email is an effective and popular marketing strategy. |
| Necessity for Quality Email Content | Due to its popularity, creating engaging, targeted, and informative newsletters is paramount. |
| Importance of Email Marketing Optimization | High usage implies the need for continuous improvement in deliverability, open rates, and conversions. |
#3. Email: Most Successful B2B Content Distribution Channel
Source: Content Marketing Institute
Significance of the Data: Very High
Mentioned By: Best Writing, Linkedin, Optin Monster, Colorado Biz, Rock Content, Kinsta, Angelfish Marketing, Sales Hive, Get We Mail, Hubspot and more.
| Data Suggest | Justification |
| Email remains a primary channel for B2B marketing | High success rates underscore its effectiveness and importance in content distribution strategies |
| Content optimization for email distribution is vital | Ensuring that the content is well-suited for email distribution enhances its performance |
| Email list growth and management is crucial | With email as the most successful channel, expanding and managing a quality list becomes imperative |
#4. B2B Marketers Laud Email Strategy for Business Success
Source: HubSpot
Significance of the Data: High
Mentioned By: Fluent Crm, Linkedin, Fit Small Business, Luisa Zhou, Webnus, Jellyfish Livewire, Iwd Agency, Clickback and more.
| Data Suggest | Justification |
| Increased importance of Email Marketing | As 64% of B2B marketers met business goals via email, it’s a critical tool for effective marketing execution. |
| Focus on Strategy Optimization | Success isn’t random. This implies strategic planning and optimization are driving email marketing effectiveness. |
| Potential for Email-led Engagement | The data indicates email is a viable channel for goal-oriented communication, suggesting a scope for B2B engagement. |
#5. B2B Sector Sees Notable Email Open Rates
Source: DMA
Significance of the Data: Medium
Mentioned By: Influencer Marketing Hub, Campaign Monitor, Clickback, Mar Tech Alliance, Hubspot, Smart Insights, Engine Mailer, A Weber, Swift Erm, Market Splash and more.
| Data Suggest | Justification |
| Low Engagement Through Emails | The average email open rate is low. This necessitates the need for diversifying outreach and marketing strategies. |
| Email Content Optimization Required | With the open rate at 15.1%, refining email content to improve its appeal could boost engagement and conversions. |
| Need for Targeted and Personalized Emails | The current open rate may suggest non-targeted emails. Improved segmentation and personalization could enhance the open rate. |
#6. B2B Emails Outperform B2C in Click-to-Open Ratio
Source: Optin Monster
Significance of the Data: Medium
Mentioned By: Campaign Monitor, Smart Insights, Mar Tech Alliance, Hubspot, Backlinko, Audience Point, Mail Chimp and more.
| Data Suggest | Justification |
| B2B Marketing Emails are More Engaging | The higher click-to-open ratio indicates a more engaged audience in B2B scenarios. |
| Superior Effectiveness of B2B Email Marketing | The observed ratio suggests B2B email marketing can yield higher interaction rates. |
| Tailoring B2C Strategies Toward B2B Success | B2C strategies may benefit from adapting techniques successful in B2B email marketing. |
#7. Email Marketing: Top Revenue-Generator for B2B Sector
Source: Emma
Significance of the Data: High
Mentioned By: Linkedin, Snov, Hubspot, Optin Monster, Demand Sage, Gitnux, Mar Tech Alliance, Industry Select, Neal Schaffer and more.
| Data suggest | Justification |
| Emphasis on email marketing | Given its proven revenue-generating capacity, it’s clear that marketers should prioritize email as a crucial marketing channel. |
| Creation of highly targeted email campaigns | Understanding that B2B marketers are achieving substantial revenues, efforts should focus on creating specific and effective email campaigns. |
| Continuous innovation in email marketing techniques | Success in this realm implies a need for sustained innovation, further improving upon email marketing strategies. |
