7 B2B Email Marketing Statistics Must Know [2023 Updt.]

I have compiled seven intriguing B2B email marketing statistics; a summary is provided below. 

Following this, I will conduct an in-depth analysis of the importance of each B2B email marketing statistic for marketers, the utility of these figures in formulating marketing strategies, and their origins. 

B2B Email Marketing Statistics: Key Figures

  1. 93% of B2B marketers distribute content via email.
  2. 81% of B2B marketers say their most used form of content marketing is email newsletters.
  3. 79% of B2B marketers find email to be the most successful channel for content distribution.
  4. 64% of B2B marketers say their email marketing strategy was effective for meeting business goals in 2021.
  5. The average email open rate for B2Bs is 15.1%.
  6. B2B marketing emails have a 23% higher click-to-open ratio than B2C emails.
  7. 59% of B2B marketers consider email marketing their top revenue-generating channel.

Source: (Content Marketing Institute, HubSpot, DMA, OptinMonster, Emma.)

Now, I’ll detail each B2B email marketing statistic comprehensively.

Learn more: https://www.businessdit.com/b2b-marketing-statistics/

#1. Email Reigns Supreme in B2B Content Distribution

93% of B2B marketers distribute content via email

Source: Content Marketing Institute

Significance of the Data: Very High

Mentioned By: Best Writing, Hubspot, Zoom Info, Snov, Mar Tech Alliance, Fluent Crm, Swift Erm and more.

Data suggestJustification
High reliance on email marketingEmail has become a pivotal tool for B2B marketers, indicating the criticality of mastering email strategies.
Necessity for engaging email contentWith most B2B marketers using email, the creation of compelling content becomes a competitive necessity.
Need for advanced segmentation strategiesWith the saturation of email marketing, personalized and targeted content is crucial for standing out.

Learn more on Email marketing: https://www.businessdit.com/email-marketing-statistics/

#2. Email Newsletters: Preferred Content Tactic for B2B Marketers

Source: Content Marketing Institute

Significance of the Data: Very High

Mentioned By: Snov, Oberlo, Optin Monster, Mar Tech Alliance, Luisa Zhou, Rightin Box, 99 Firms and more.

Data SuggestJustification
Prevalence of Email MarketingWith 81% of B2B marketers using newsletters, email is an effective and popular marketing strategy.
Necessity for Quality Email ContentDue to its popularity, creating engaging, targeted, and informative newsletters is paramount.
Importance of Email Marketing OptimizationHigh usage implies the need for continuous improvement in deliverability, open rates, and conversions.

#3. Email: Most Successful B2B Content Distribution Channel

79% of B2B marketers find email to be the most successful channel for content distribution

Source: Content Marketing Institute

Significance of the Data: Very High

Mentioned By: Best Writing, Linkedin, Optin Monster, Colorado Biz, Rock Content, Kinsta, Angelfish Marketing, Sales Hive, Get We Mail, Hubspot and more.

Data SuggestJustification
Email remains a primary channel for B2B marketingHigh success rates underscore its effectiveness and importance in content distribution strategies
Content optimization for email distribution is vitalEnsuring that the content is well-suited for email distribution enhances its performance
Email list growth and management is crucialWith email as the most successful channel, expanding and managing a quality list becomes imperative

#4. B2B Marketers Laud Email Strategy for Business Success

Source: HubSpot

Significance of the Data: High

Mentioned By: Fluent Crm, Linkedin, Fit Small Business, Luisa Zhou, Webnus, Jellyfish Livewire, Iwd Agency, Clickback and more.

Data SuggestJustification
Increased importance of Email MarketingAs 64% of B2B marketers met business goals via email, it’s a critical tool for effective marketing execution.
Focus on Strategy OptimizationSuccess isn’t random. This implies strategic planning and optimization are driving email marketing effectiveness.
Potential for Email-led EngagementThe data indicates email is a viable channel for goal-oriented communication, suggesting a scope for B2B engagement.

#5. B2B Sector Sees Notable Email Open Rates

Source: DMA

Significance of the Data: Medium

Mentioned By: Influencer Marketing Hub, Campaign Monitor, Clickback, Mar Tech Alliance, Hubspot, Smart Insights, Engine Mailer, A Weber, Swift Erm, Market Splash and more.

Data SuggestJustification
Low Engagement Through EmailsThe average email open rate is low. This necessitates the need for diversifying outreach and marketing strategies.
Email Content Optimization RequiredWith the open rate at 15.1%, refining email content to improve its appeal could boost engagement and conversions.
Need for Targeted and Personalized EmailsThe current open rate may suggest non-targeted emails. Improved segmentation and personalization could enhance the open rate.

#6. B2B Emails Outperform B2C in Click-to-Open Ratio

Source: Optin Monster

Significance of the Data: Medium

Mentioned By: Campaign Monitor, Smart Insights, Mar Tech Alliance, Hubspot, Backlinko, Audience Point, Mail Chimp and more.

Data SuggestJustification
B2B Marketing Emails are More EngagingThe higher click-to-open ratio indicates a more engaged audience in B2B scenarios.
Superior Effectiveness of B2B Email MarketingThe observed ratio suggests B2B email marketing can yield higher interaction rates.
Tailoring B2C Strategies Toward B2B SuccessB2C strategies may benefit from adapting techniques successful in B2B email marketing.

#7. Email Marketing: Top Revenue-Generator for B2B Sector

Source: Emma

Significance of the Data: High

Mentioned By: Linkedin, Snov, Hubspot, Optin Monster, Demand Sage, Gitnux, Mar Tech Alliance, Industry Select, Neal Schaffer and more.

Data suggestJustification
Emphasis on email marketingGiven its proven revenue-generating capacity, it’s clear that marketers should prioritize email as a crucial marketing channel.
Creation of highly targeted email campaignsUnderstanding that B2B marketers are achieving substantial revenues, efforts should focus on creating specific and effective email campaigns.
Continuous innovation in email marketing techniquesSuccess in this realm implies a need for sustained innovation, further improving upon email marketing strategies.