Step into the dynamic world of social media statistics, where 4.76 billion users worldwide engage, connect, and influence the digital sphere.
As you delve deeper into this arena, you’ll quickly realize that social media is more than just a passing trend. As marketing expert Neil Patel wisely stated, “Social media is not a one-time thing, it’s a long-term investment.”
And with a whopping 90% of marketers affirming that social media marketing has amplified their business exposure, it’s time to confidently embrace the power of these statistics and unlock new possibilities for success.
Social Media Statistics: Key Findings
- There are currently 4.76 billion social media users worldwide as of January 2023.
- The average person spends nearly 2.5 hours on social media per day.
- 90% of all marketers say social media marketing has increased their business exposure.
- Approximately, 94% of Gen Z use social media today.
- 361,768 new businesses were started on social media equivalent to 991 start-ups per day during the pandemic.
- Approximately, 94% of Gen Z use social media today.
Source: (Data Portal, Contentfac)
Social Media Users by Platform
| Social Media Platform | Total Users | Monthly Active Users | Daily Active Users |
| Tiktok | 1.39 Billion | 1 Billion | 600 Million |
| Youtube | 122 million | ||
| 141.75 million | |||
| 2 billion daily active | |||
| 237.8 million | |||
| 2 billion | |||
| Zoom | 350 million | ||
| 433 million | 80.5 million | ||
| 2.9 billion | 1.9 billion | ||
| 48 million (US data) | 36 million |
Social Media Recruiting Statistics
- 92% of employers use social media to attract and hire top talent. (Careerprofiles, Zippia)
- 73% of young people found their last job through a social media site (Careerprofiles).
- 84% of organizations are recruiting through social media. (Goremotely, Zippia)
- 96% of recruitment teams use social media. (Content Stadium)
- 67% of employers use social media sites to research potential job candidates. (Careerprofiles, Zippa, Apollo Technical)
- 70% of managers have had success hiring through social media. (Zippa)
- 56% of recruiters find the best candidates through social media. (GoHire)
- Social media recruiting can increase the number of applicants by over 50%. (Careerprofiles)
- Social media recruiting can reduce the time to hire by up to 33%. (Content Stadium)
- Social media recruiting can save up to 50% compared to traditional recruiting methods. (Content Stadium)
- Employers who use social media to recruit have a 20% higher retention rate. (Careerprofiles)
- Social media recruiting can increase employee referrals by up to 50%.(Content Stadium)
- Social media recruiting can increase diversity in hiring by up to 50%.(Content Stadium)
- 58% of recruiters found it best to use social media in hiring new job candidates.(Goremotely).
B2B Social Media Statistics
- A significant 95% of B2B marketers produce social media content for their marketing campaigns (UserGuiding, Backlinko).
- LinkedIn holds the top position among B2B marketers, with 86% using the platform (WebMarketingPros, KoMarketing).
- LinkedIn generates 80% of B2B social media leads (KoMarketing).
- Social media influences 84% of B2B executives’ purchasing decisions (TechJury).
- An impressive 92% of B2B buyers utilize social media to connect with sales industry leaders (TechJury).
- Facebook is part of the social media marketing strategy for 46% of B2B marketers (KoMarketing).
- For 63% of B2B marketers, engagement poses the most significant challenge in social media marketing (UserGuiding).
- Measuring social ROI is a hurdle for 55% of B2B marketers (UserGuiding).
- B2B tech companies leverage social media to drive results, with 76% using it for marketing purposes (ArticulateMarketing).
- B2B tech companies employ social media more extensively than blogging, organic search, and paid search (ArticulateMarketing).
Source: (UserGuiding, Backlinko, WebMarketingPros, KoMarketing, TechJury, ArticulateMarketing)
These figures underscore the critical role social media plays in B2B marketing, necessitating a robust presence for businesses in this space. By harnessing the power of platforms like LinkedIn and Facebook, B2B marketers can effectively reach their target audience, forge relationships, and generate leads.
However, gauging the ROI of social media marketing and maintaining audience engagement continue to pose challenges for B2B marketers.
Armed with these insights, businesses can devise efficient social media marketing strategies that yield long-term results and align with their overarching objectives.
Social Media Increase Sales Statistics
- 87% of marketers attribute increased sales to video marketing efforts.
- Social sellers excel, with 78% achieving higher sales than counterparts not utilizing social media.
Source: (Vidyard, LinkedIn – Social Selling Index)
Tiktok Facts
- 92% of users take action after watching TikTok.
- 78% of users believe the best brands on TikTok are those that share their ideas and work together with users.
- 44% of daily TikTok users want branded content to be fun and entertaining.
Sources: TikTok Business
Facebook Statistics
- There are around 40 million businesses actively using Facebook Messenger.
