There are around 40 million businesses actively using Facebook Messenger. This makes the platform one of the fastest-growing channels to reach and engage with consumers.
Facebook Messenger is particularly popular among small businesses in the US. In addition to being a hub for business, Facebook Messenger is also where almost one-eighth of the world’s population hangs out(Hootsuite).
According to Facebook, over 2.9 billion people worldwide make use of the Facebook Messenger app monthly. Furthermore, 64% of people who use Facebook are also using the messenger platform.
Facebook Messenger statistics reveal that 20 billion messages are exchanged every month between businesses and customers(FB). The platform has over 300,000 messenger bots.
Additionally, 85% of brands reported they use Facebook Messenger regularly(MobileMonkey).
What Is The Open Rate For Messages Sent By Businesses On Facebook
According to Linkedin, a study found that messages sent by businesses on Facebook could yield as much as 88% open rates. This is significantly higher than the average email open rate of 5-10%(MobileMonkey).
However, it is important to note that SMS marketing has an even higher average open rate of about 99%(Redeye).
Additionally, The Marketing Squad reports that there is currently an 80% open rate for all messages sent through Facebook.