TikTok has been growing in popularity at an alarming rate, and brands are starting to take notice. Recently, the app surpassed 1 billion active users, and it’s only going to continue to grow.
But, how many brands are on TikTok? and what does this mean for brands?
There are approximately 225K recognizable brands that used TikTok for their influencer marketing campaigns, according to the data we gather and analyze from Nielsen Media Research and Influencermarketinghub Influencer marketing reports.
Let’s take a deeper look at the latest data surrounding TikTok and brands. Also, answer and discuss how can brands capitalize on this trend and strategies that brands can use to get the most out of the platform!
How Many Business Brands Use TikTok?
There are about 225,000 business brands on TikTok according to the data we gather and analyze from Nielsen Media Research and Influencermarketinghub Influencer marketing reports.
That number is growing quickly as more and more businesses realize the value of reaching out to this younger, highly engaged audience. TikTok provides a unique opportunity to connect with potential customers in an informal, fun setting that’s never been possible before.
If you’re not already on TikTok, it’s definitely worth considering as part of your marketing strategy. With so many users and such a wide range of interests, there’s something for everyone on this app.
What Percentage Of Brands Are On Tiktok?
About 45% of brands are using TikTok for their influencer marketing campaigns which are just behind Instagram (68%). The app is popular with Gen Z, who are more connected and engaged on social media than any other generation.
TikTok offers a unique opportunity for brands to reach this coveted demographic. The app is especially popular with Gen Z users because it allows them to be creative and expressive in a way that’s not possible on other platforms.
TikTok users can share short videos of themselves singing, dancing, and performing stunts, which gives marketers the opportunity to create engaging content that resonates with this audience.
Why Are Brands On Tiktok?
There are a few reasons that brands might want to be on TikTok. For one, the app has a large and engaged user base. Secondly, the app lends itself well to creative content marketing.
Finally, TikTok offers opportunities for sponsorships and ad placements.
How Has Tiktok Impacted Businesses?
The 2022 Social Trends Survey found that 24% of marketers considered TikTok effective for reaching their business goals, compared to just 3% in the previous year—a 700% increase.
TikTok has impacted businesses in a variety of ways. For one, the app has given businesses a new way to reach out to consumers and promote their products.
Additionally, it has allowed businesses to learn more about their customers and what they’re interested in. Finally, TikTok has also helped businesses create new marketing strategies and engage with their customers in new and innovative ways.
What Is Tiktok’s Main Audience?
TikTok’s main audience is people between the ages of 16 and 24, followed by those aged 25 to 44. This was determined by a study that was analyzed by WallroomMedia on the app’s users in the United States. Over 80% of TikTok users are within the age range of 18-34.
Why Is Tiktok So Good For Businesses?
TikTok may be known as the app for Gen Zers who love to create short, funny videos, but it can actually be a powerful marketing tool for businesses of all sizes.
If you’re not already using TikTok to promote your business, you’re missing out on a huge opportunity to reach a wider audience. Here’s a look at some of the ways TikTok can benefit your business.
TikTok Has A Huge User Base
There are over 600 million daily active users on TikTok, which means there’s a good chance your target audience is using the app.
By creating engaging content and using the right hashtags, you can reach a large number of potential customers who might not be aware of your business otherwise.
TikTok Is Ideal For Showcasing Products And Services
Because TikTok videos are so short, they’re the perfect format for showcasing products and services in a quick, attention-grabbing way.
You can use TikTok to give your audience a behind-the-scenes look at your business, show off new products, or even offer discounts and coupons. Just make sure your videos are creative and interesting enough to hold viewers’ attention.
You Can Reach A Global Audience With TikTok
TikTok is available in 155 different countries, which means you can use it to reach a global audience. No matter where your target customers are located, you can use TikTok to connect with them and promote your business. All you need is a smartphone and an internet connection.
How Often Do Brands Post On Tiktok?
Brands post on TikTok 1-3 times per day on average. This varies depending on the brand and how often they are releasing new content. It’s important for brands to find the right cadence for their audience and stick to it so their followers know when to expect new content.
How Do You Grow A Brand On Tiktok?
In the past few years, TikTok has exploded in popularity, especially among Gen Zers and that makes it a great platform for brands that want to reach a young, engaged audience.
But how do you actually grow a brand on TikTok?
1. Find your niche.
The first step to growing your brand on TikTok is to find your niche. There are a lot of brands on TikTok, so you need to figure out what makes you unique and how you can stand out from the rest.
One way to do this is by thinking about what kind of content you want to create. Do you want to post funny videos, educational videos, or something else entirely?
Once you know what kind of content you want to create, you can start brainstorming ideas for videos that will resonate with your target audience.
2. Create shareable content.
Once you know what kind of content you want to create, it’s time to start thinking about how you can make it as shareable as possible. After all, one of the best ways to grow your brand on TikTok is by getting your videos in front of as many people as possible.
To make your content more shareable, try adding elements like audio tracks, filters, and stickers that will make people want to watch your videos again and again.
3. collaborate with other creators.
Another great way to grow your brand on TikTok is by collaborating with other creators who have a similar target audience as you. When you collaborate with other creators, you’ll be able to reach a whole new group of people who might not have heard of your brand before.
Plus, collaborations are a lot of fun and can help you come up with fresh ideas for content! If you’re not sure where to start, try reaching out to some of the creators who have made videos that you’ve enjoyed watching in the past.
4. Use hashtags and trends wisely.
Hashtags and trends are two more great tools that you can use to grow your brand on TikTok. Anyone searching for that hashtag will be able to find your material more readily if you utilize relevant hashtags in your videos.
And when you jump on popular trends, you’ll be able to show potential customers that you’re up-to-date on what’s happening in the world—which can help build trust between you and your audience.
5. Be consistent.
Last but not least, one of the most important things that you need to do if you want to grow your brand on TikTok is to be consistent with your posting schedule.
If people know when they can expect new videos from you, they’re more likely to keep coming back for more—and they’re also more likely than ever before!
So set aside some time each week to plan and shoot new videos, and stick to it!