The prevalence of social media in modern society is undeniable, with approximately 4.76 billion users worldwide engaging with various platforms. 

As a result, the average time spent on social media has become a significant aspect to consider when assessing our digital consumption habits. Catherine Hiley, mobile expert at Uswitch.com, remarked, “We are so subconsciously immersed in our digital lives that this research really highlights how much of our time is spent in front of a screen.” 

In light of these findings, it is essential to examine the average time spent on social media as well as the average time spent on a specific social media platform to get better insight on where businesses should focus their marketing efforts.

Average Time Spent On Social Media in General

  • There are approximately 4.76 billion social media users worldwide.
  • On average, people spend 147 minutes, or two hours and twenty-seven minutes, on social media daily.
  • Americans spend more than an average 1,300 hours on social media per year. 
  • The typical working-age internet user spends more than 2.5 hours per day using social platforms.

Source: ( Techjury. Broadband Search, Financesonline, Mixbloom, Hootsuite)

Platform Time
Facebook35 minutes
Twitter20.45 minutes
Youtube29 minutes and 37 seconds
TikTok95 minutes
Linkedin 17 minutes
Reddit15 minutes
Snapchat 30.1 minutes
Instagram 53 minutes
Whatsapp 37.2 minutes

Average Time Spent on Facebook, According to 7 Studies

Based on the data we gathered, we calculated that the average time spent on Facebook per day is approximately 35.86 minutes. This value is an average calculated from 7 different studies containing average time spent on Facebook statistics.

Findings: Average time spent on Facebook per day is approximately 35.86 minutes, which is roughly 18 hours monthly.

Average time spent on Facebook Studies And Published Sources:

30.2 minutes Insider Intelligence 2023

33 minutes Statista 2022 

37 minutes eMarketer 2021

33 minutes Statista 2021

38 minutes eMarketer 2020

32 minutes Fonquito 2018-2021

38 minutes eMarketer 2019

38 minutes Mix Bloom 2018

27 minutes Motley Fool 2018

38 minutes eMarketer 2028

41 minutes Mix Bloom 2017

41 minutes eMarketer 2017

40 minutes eMarketer 2016

Why is this list being compiled?

We compiled this list because there have been numerous studies conducted on this topic, each with a different set of numbers. 

So we decided to compile all of the published sources and studies in order to calculate the average time spent on Facebook and understand the true state of Facebook usage. 

Also, it will be important to marketers to know how users spend time on the platform, and finally, it will be simpler to source these numbers than all of the studies and published sources.

Average Time Spent on Instagram Per Day Statistics

Instagram, a leading social media platform, is buzzing daily with activity, with more than 500 million active users. 

On average, Instagram users spend about 29.2 minutes per day scrolling through the app, engaging with content, and connecting with others. Remarkably, 63% of Instagram users log in at least once daily to check the app, making it a hub of constant interaction. 

  • The average daily time spent on Instagram is 29.2 minutes.
  • An average person spends 8 months of their lifetime on Instagram. 
  • There are 500 million active users on Instagram daily.
  • The typical user spends about 2.5 hours per day on social media.
  • 63% of Instagram users check the app at least once per day, and 42% open the app multiple times within the same day.
  • Users aged 25 spend 32 minutes daily, and users aged more than 25 spend 24 minutes on Instagram.
  • In 2018, Facebook users’ spent an average of 58 minutes per day on the platform, compared to Instagram users’ 53 minutes per day.

Sources: (MixBloom, BusinessDIT, Backlinko, Pew Research.)

Average Time Spent On Tiktok Per Day, According to 8 Report

Based on the data we collected, we calculated that the average time spent on Tiktok per day is approximately 56 minutes and 22 seconds.

This number is the average of the average time people spend on Tiktok from 8 different studies and reports.

All Average time spent on Tiktok Report:

  • 58.4 minutes Insider Intelligence 2024 *forecasted
  • 48 minutes Statista 2024 reported *forecasted 
  • 55.8 minutes Insider Intelligence 2023
  • 95 minutes Sensor Tower 2022
  • 46 minutes Data AI 2022
  • 46 minutes Reported by Statista 2022
  • 91 minutes TechCrunch 2021
  • 44 minutes Reported by Statista 2021
  • 47 minutes Reported by Statista 2021
  • 82 minutes TechCrunch 2020
  • 39 minutes Reported by Statista 2020
  • 75 minutes Qustodio 2020
  • 52 minutes indaHash 2020
  • 46 minutes Kerry Flynn 2019

Why is this list being compiled?

We put together this data because we want to get a clear picture of how much time people spend on TikTok.  

Understanding the average time spent on TikTok can be beneficial for various reasons, especially for businesses, marketers, and researchers.

Some reasons why this metric is important are advertising and marketing strategy, content planning and scheduling, platform engagement, user behavior analysis, competitive analysis, investment decisions, and trend analysis. 

Average Time Spent on Twitter Per Day

The average user spends roughly 20.45 minutes per day on Twitter, according to recent data we gathered from eMarketer, BroadBandSearch, Backlinko, and FameMass.

What is the Average Time Spent on Twitter Per Day in 2022

Average Time Spent on YouTube Per Day

According to recent studies by SEMrush and Qustodio, the average person spends 29 minutes and 37 seconds on YouTube per day, and that number increases to 56 minutes for teens and kids.

Average Time Spent on Youtube Per Day 2022

Average Time Spent on Reddit Per Day

According to a recent study by Semrush that was released in May 2022, found that the average user spends around 15 minutes on the site each day which is a 9.93 increase from December of 2021.

What is the Average Time Spent on Reddit Per Day 2022

Average Time Spent on Snapchat Per Day

According to recent data gathered from multiple sources, on average, users spend about 30.1 minutes on Snapchat per day in 2022 which is a significant increase from the 18 minutes and 43 seconds per day that was reported in 2016 by CNBC.

What is the Average Time Spent on Snapchat Per Day in 2022

Average Time Spent on Linkedin

According to Kinsta and TechJury data, the average monthly time spent on Linkedin is approximately 17 minutes.

Average Time Spent on Whatsapp Per Day

According to a study called “The State of Mobile 2022” that was conducted by Data AI that we collected, found that on average WhatsApp users spend 37.2 minutes on the app per day which is about 18.6 hours per month. That number is sure to shock you, and it’s no wonder that Whatsapp has become one of the most popular messaging apps in the world.

Average Time Spent on Whatsapp Per Day

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