The restaurant industry sees a widespread adoption of loyalty programs, with 57% of eateries implementing reward and loyalty schemes. 

These programs significantly impact consumer behavior, causing members to visit 20% more often and spend 20% more compared to non-members. Furthermore, loyalty programs are pivotal for 41% of consumers in deciding where to dine. 

To convey these insights more clearly, I’d like to share the most important restaurant loyalty program statistics that are crucial to note immediately. πŸ΄πŸ“ˆ

Restaurant Loyalty Program Statistics: The Key Data

  • 57% of restaurants have reward and loyalty programs.
  • Loyalty program members visit restaurants 20% more frequently and spend 20% more than non-members.
  • According to a 2021 survey, the percentage of customers who use at least one restaurant loyalty program increased from 43% to 47.4%.
  • Customers would increase their spending at a restaurant by 35% if it offered a compelling loyalty program.
  • 73% of customers would recommend a restaurant with a good loyalty program to their friends and family.
  • According to 41% of consumers, loyalty programs encourage them to buy from restaurants.
  • 40% of diners would increase their spending if they were a loyalty member.
  • 47% of diners participate in at least one loyalty program.
  • 51% of loyalty program members say they would continue to visit the restaurant even if the program was devalued or changed.
  • 55% of customers frequent restaurants where they can earn rewards at least twice a month.

Sources: (Insider Intelligence, Qsr Magazine, Fsr Magazine, Incentivio, Kake, NCR, Restaurant Dive, Business Wire.)

Reward Schemes Flourish with 57% of Restaurants Touting Loyalty Programs

Important takeaway:

Insight from DataRationale
Majority of restaurants offer loyalty programsThe statistic suggests that more than half of the establishments see value in these initiatives.
Loyalty programs are becoming an industry standardWith 57% adoption, it indicates a competitive need to retain customers in this way.
Consumers likely expect loyalty benefitsGiven the prevalence, diners might anticipate rewards as part of their dining experience.

Source: Insider Intelligence

Restaurant Loyalty Members Dine 20% More, Spending a Hefty 20% Extra

Important takeaway:

Insight from DataRationale
Loyalty programs drive increased visitationThe data clearly indicates that members of loyalty programs frequent restaurants more often than non-members.
Membership leads to higher spendingThe 20% increase in expenditure shows that loyalty programs not only drive traffic but also enhance revenue.
Loyalty programs offer tangible ROI for restaurantsGiven the higher frequency and spend of members, implementing loyalty initiatives can significantly benefit a restaurant’s bottom line.

Source: Qsr Magazine

2021 Reveals Uptick in Restaurant Loyalty Usage: 43% to 47.4%

Important takeaway:

Insight from DataRationale
Uptake of restaurant loyalty programs is on the riseThe data from 2021 indicates a growth in consumer engagement with these programs compared to previous years.
Nearly half of customers are program participantsWith 47.4% usage, it underscores that a significant portion of the dining public sees value in loyalty memberships.
Restaurants need to adapt or risk being left behindThe increasing trend suggests restaurants without such programs might miss out on attracting a substantial customer segment.

Source: Fsr Magazine

Compelling Loyalty Programs Could Spike Diner Spending by 35%

Important takeaway:

Insight from DataRationale
Customers value loyalty programsIf there’s a potential 35% increase in spending due to a loyalty program, it shows customers see value in such schemes.
Investing in loyalty can boost revenueA 35% increase is substantial; businesses can leverage this to enhance their revenue streams.
Loyalty programs can be a competitive edgeIn a saturated market, offering a compelling loyalty program might be the factor that draws customers in and keeps them returning.

Source: Incentivio

73% Eagerly Endorse Eateries with Stellar Loyalty Offerings

Important takeaway:

Insight from DataRationale
Loyalty programs enhance customer advocacyThe fact that 73% of customers would actively recommend suggests a strong positive correlation between loyalty schemes and customer satisfaction.
Word-of-mouth is influenced by loyalty offersPersonal recommendations are highly influential in consumer behavior. By providing a good loyalty program, restaurants can leverage this form of organic marketing.
Retention and acquisition can be synergizedNot only can restaurants retain existing customers with loyalty programs, but they can also potentially acquire new ones through recommendations, amplifying their growth potential.

Source: Incentivio

Loyalty Lures: 41% of Patrons Swayed by Restaurant Reward Schemes

Important takeaway:

Insight from DataRationale
Loyalty programs drive purchasing decisionsThe datum that 41% of consumers are swayed by loyalty programs underlines their effectiveness in influencing buying behaviors.
Loyalty is a differentiating factor for almost half the marketIf nearly half the consumers consider loyalty programs pivotal in their choice, restaurants without such programs could be missing out on a substantial portion of the market.
It’s not just about food; it’s about rewardsWhile quality and taste are paramount, added benefits through loyalty programs provide an extra layer of appeal for many consumers.

Source: Kake

Being a Loyalty Insider Pushes 40% of Diners to Splurge More

Important takeaway:

Insight from DataRationale
Loyalty memberships drive higher consumer spendThe indication that 40% of diners would spend more as loyalty members underscores the financial benefits of these programs for businesses.
Loyalty schemes present a significant opportunityMissing out on a potential 40% uplift in spending from a segment of diners would be a lost opportunity for growth and revenue enhancement.
Membership offers more than just savingsThe willingness to spend more suggests that diners see added value in being a member, beyond just monetary savings or discounts.

Source: NCR

Almost Half: 47% of Foodies Engage in At Least One Loyalty Program

Important takeaway:

Insight from DataRationale
Loyalty programs have widespread adoptionWith nearly half of all diners engaged in at least one program, it’s evident that these schemes are popular and resonate with consumers.
Market potential for expanding loyalty offeringsIf 53% of diners are not part of any program, there exists a significant portion of the market that restaurants can target with new or improved loyalty initiatives.
Diners seek added value beyond the plateThe substantial 47% participation rate implies that diners are looking for more than just foodβ€”they want experiences, rewards, and incentives that loyalty programs can offer.

Source: Restaurant Dive

Even if Devalued, 51% Loyalists Remain Committed to Their Go-to Eatery

51% of loyalty program members say they would continue to visit the restaurant even if the program was devalued or changed

Important takeaway:

Insight from DataRationale
Loyalty programs create lasting bonds with membersOver half of the members’ willingness to stay implies that the relationship fostered is deeper than just the program’s immediate value.
Restaurants offer intrinsic value beyond loyalty incentivesIf members are willing to stay despite changes, it suggests that restaurants provide other forms of value, whether it’s food quality, ambiance, or service.
Caution in program modifications is still crucialWhile a majority might stay, nearly half could be influenced by changes to the program, indicating the need for careful consideration when altering loyalty schemes.

Source: Business Wire

55% Relish Restaurants Offering Rewards, Visiting Twice Monthly or More

Important takeaway:

Insight from DataRationale
Rewards act as consistent dining motivatorsThe fact that over half of the customers visit reward-offering restaurants multiple times a month showcases the compelling nature of these incentives.
Frequent dining is tied to loyalty schemesThe correlation between dining frequency and reward programs emphasizes the importance of loyalty initiatives in driving repeat business.
Restaurants with rewards have a competitive edgeIn a competitive market, the ability to draw customers in regularly is invaluable. Those without reward schemes might be missing out on potential repeat visits.

Source: Business Wire

More Data: