10+ Loyalty Program Statistics and Data (Latest Numbers)

Loyalty programs have become a prevalent strategy, with 90% of companies implementing some type of these programs.

When executed effectively, top loyalty programs have the potential to boost sales by 15-25% per year. Furthermore, customers engaged in loyalty programs tend to spend 20% more.

For a deeper understanding, I’d like to share the most important loyalty program statistics that are crucial to note immediately. 🛍️🔑

Table of Contents

Loyalty Program Statistics: The Key Data

90% of companies have some type of loyalty program.
Loyalty programs can boost customer retention rates by up to 25%.
Top Loyalty programs can increase sales by 15-25% per year.
Businesses that offer loyalty programs see a 20% increase in customer visits.
Customers who participate in loyalty programs spend 20% more.
Loyalty program members generate 12-18% more revenue growth per year than non-members.
Loyalty program members are 59% more likely to choose a brand over a competitor.
Members of loyalty programs are 43% more likely to buy weekly.
Members of loyalty programs are 62% more likely to spend more money on a brand.
Loyalty programs encourage 81% of customers to continue purchasing from a brand.

Sources: (Forbes, Linkedin, Mckinsey, Clover, Mirasvit, Exploding Topics, Kpmg.)

Restaurant Loyalty Program Statistics: The Key Data

57% of restaurants have reward and loyalty programs.
Loyalty program members visit restaurants 20% more frequently and spend 20% more than non-members.
According to a 2021 survey, the percentage of customers who use at least one restaurant loyalty program increased from 43% to 47.4%.
Customers would increase their spending at a restaurant by 35% if it offered a compelling loyalty program.
73% of customers would recommend a restaurant with a good loyalty program to their friends and family.
According to 41% of consumers, loyalty programs encourage them to buy from restaurants.
40% of diners would increase their spending if they were a loyalty member.
47% of diners participate in at least one loyalty program.
51% of loyalty program members say they would continue to visit the restaurant even if the program was devalued or changed.
55% of customers frequent restaurants where they can earn rewards at least twice a month.

Sources: (Insider Intelligence, Qsr Magazine, Fsr Magazine, Incentivio, Kake, NCR, Restaurant Dive, Business Wire.)

Hotel Loyalty Program Statistics: The Key Data

Loyalty members booked more than 59.2% of room nights at major hotel chains.
44% of consumers say loyalty programs influence their hotel selection.
This year, Hilton’s loyalty program membership increased by 15% year on year to more than 133 million members.
Loyal customers spend 22.4% more than sporadic customers and stay 28% longer.
58.7% said they do not participate in any hotel loyalty programs.
40% of customers enroll in hotel loyalty programs based on location convenience.
Loyalty members booked 62% of Marriott and Hilton room nights.
Members of loyalty programs contribute between 30% and 60% of room revenue.
Between 2020 and 2021, the percentage of leisure travelers who were loyalty members of the hotel they stayed in on their most recent trip increased from 43 percent to 47 percent.
In the first three months of 2022, Marriott Bonvoy reported 169 million members.

Sources: (LinkedIn, Seven Rooms, Skift, Solonis, Oracle, Hotel News Resource, Research, Net Affinity, Hospitality Net, Pr Newswire)

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