17+ LinkedIn Statistics for Marketers & Businesses

ByYaqub M. (CBC) Updated on

Did you know that LinkedIn is the world’s largest professional network? As of July 2022, LinkedIn had over 849 million users! This makes it a powerful tool for businesses of all sizes.

LinkedIn B2B Marketing Statistics: Key Figures

  • LinkedIn is 277% more effective for lead generation than other social media networks.
  • 89% of B2B marketers use LinkedIn for lead generation, and 62% say it produces leads for them.
  • B2B sales, 80% of social media-related quality leads come from LinkedIn.
  • 46% of social media traffic to B2B company sites comes from LinkedIn
  • 92% of B2B marketers prefer LinkedIn over all other social platforms
  • 79% of B2B marketers view LinkedIn as an effective source of B2B leads.
  • 65 million LinkedIn users are business decision-makers.
  • 97% of B2B marketers use LinkedIn in their content marketing strategy.
  • 38% of B2B marketers also generate sales through LinkedIn Marketing.
  • 78% of B2B marketers said LinkedIn was the most successful.

Sources: (HubSpot, LinkedIn, LinkedSelling, Foundation, The B2B House.)

Linkedin Daily Active Users

Linkedin has an estimated 141.75 million daily active users in the world. The average LinkedIn user spends 17 minutes per day on the site. The top three countries with the most LinkedIn users are the United States, India, and Brazil.

How Many Businesses Use Linkedin in 2022?

Approximately 57.2 million businesses use Linkedin according to the data we gather from Businessofapps, Kinsta, Oberlo, Hootsuite, and Influencermarketinghub which makes it one of the most popular social media platforms for business.

How Many Companies Use Linkedin

What percentage of businesses use LinkedIn?

According to the latest data we analyse from Statista, Eurostat, OECD, World Bank, Statistisches Bundesamt, US Census Bureau, Businessofapps, Kinsta, Oberlo, Hootsuite, Influencermarketinghub, approximately 17.12% of all businesses around the world are using LinkedIn.

What percentage of businesses use LinkedIn

Who uses Linkedin the most by Country

RankCountryMembers
1United States171,000,000+
2India69,000,000+
3China51,000,000+
4Brazil45,000,000+
5United Kingdom29,000,000+
6France20,000,000+
7Canada17,000,000+
8Indonesia16,000,000+
9Mexico15,000,000+
10Italy14,000,000+
Source: apollotechnical

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.

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