Do you know what is the average time spent on LinkedIn per day? According to Kinsta and TechJury data, the average monthly time spent on Linkedin is approximately 17 minutes.

This may not seem like a significant amount of time, but when you think that LinkedIn has over 875 million users, it’s a huge quantity!

In addition to being a useful platform for promoting a business, business networking, and keeping up with the latest industry news, LinkedIn is also an excellent resource. It is of the utmost importance for companies to ensure that they are utilizing each and every one of the capabilities that LinkedIn has available to them.

Let’s have a detailed conversation about how people use the LinkedIn platform, what people do on LinkedIn, and how companies can benefit from using this platform!

How LinkedIn Can Benefit Your Business 

When it comes to business, LinkedIn is one of the most popular social networking platforms. It boasts over 875 million users in more than 200 countries and territories worldwide according to the Linkedin website

But what exactly is LinkedIn? Simply put, LinkedIn is a business-oriented social networking service that allows users to connect with one another. It’s a great platform for networking, job seeking, and business opportunities. 

And if you’re a business owner, LinkedIn can be an extremely valuable tool. Here’s how: 

1. LinkedIn Is Great for Networking 

If you’re looking to expand your professional network, LinkedIn is the perfect platform. You can connect with other businesses and professionals in your industry, which can lead to valuable partnerships down the road. 

2. LinkedIn Can Help You Find New Customers 

LinkedIn is a great place to find new customers for your business. By using the platform’s search function, you can target potential customers based on their location, industry, and even keywords they’ve used in their profile. 

3. LinkedIn Is Ideal for Recruiting New Talent 

If you’re in need of new employees, LinkedIn is a great place to start your search. The platform has an extensive database of professionals from all industries and walks of life. You can use LinkedIn’s search function to find candidates that fit your specific criteria. 

4. You Can Use LinkedIn to Generate Leads 

LinkedIn is a great platform for generating leads for your business. By sharing helpful and informative content with your connections, you can position yourself as an expert in your industry—someone worth doing business with. 

5. You Can Increase Your Brand Awareness on LinkedIn 

LinkedIn is an excellent platform for businesses to raise brand awareness and reach a larger audience. By regularly sharing engaging content and participating in relevant discussions, you can quickly establish your brand as a thought leader in your industry—and attract new customers in the process. 

Why LinkedIn is important for B2B

LinkedIn has long been considered the social media platform of choice for business professionals. But what about businesses that are looking to connect with other businesses, aka B2B?

Is LinkedIn still a good option? Absolutely! Here are 5 reasons why LinkedIn is important for B2B businesses.

1. LinkedIn is made for business networking. 

While other social media platforms may be good for networking in a general sense, LinkedIn is specifically designed for business networking. This makes it easy to locate and connect with other businesses and experts with whom you may wish to do business.

2. You can find targeted connections. 

LinkedIn allows you to search for connections based on specific criteria such as location, industry, company size, etc. This makes it easy to find and connect with businesses that are a good fit for what you’re looking for. 

3. You can showcase your company in the best light. 

Your LinkedIn company page is like a digital brochure for your business. It’s a great way to showcase what your company does, highlight your products and services, and show off your brand in the best light possible.

4. LinkedIn groups are a great way to get involved in relevant discussions. 

There are thousands of LinkedIn groups out there on every imaginable topic. Joining relevant groups is a great way to get involved in discussions about topics that are important to your business, learn from others in your industry, and make valuable connections.

5. You can use LinkedIn ads to reach a targeted audience. 

If you’re looking to reach a specific audience with your marketing message, LinkedIn ads can be a great option. LinkedIn ads offer highly targeted features such as job title, company size, or even specific skills that allow you to laser-focus your ad campaign so that it reaches the right people at the right time. 


LinkedIn is an important social media platform for businesses of all sizes. Whether you’re looking to connect with other businesses or find new customers, LinkedIn can help.

The platform includes a number of tools that make it simple to network, promote your business, and participate in relevant discussions. Furthermore, LinkedIn advertisements are an excellent approach to reach a specific audience with your marketing message.

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