10+ Brand Loyalty Statistics and Facts (Latest Data)

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Brand loyalty is a powerful driver of growth for companies, with those boasting strong brand loyalty experiencing revenue growth 2.5 times faster than their industry peers.

Loyal customers, showing their allegiance, spend 67% more on products and services compared to new ones. Moreover, a significant 77% of customers are inclined to recommend a brand they trust to others.

To illuminate this further, I’d like to share the most important brand loyalty statistics that are crucial to note immediately. 🌐💡

Brand Loyalty Statistics: The Key Data

Companies with strong brand loyalty grow revenue 2.5 times faster than their peers in their industry.
Customers who are loyal spend 67% more on products and services than new customers.
The majority of customers (54.7%) are loyal to 1 to 5 brands.
Loyal customers buy 90% more often than new customers.
57% of customers will abandon a brand if it does not respond to negative reviews.
77% of consumers have been loyal to at least one brand for 10 years or more.
89% of customers say they will stick with a brand if they share similar values.
81% of consumers desire to develop a relationship with a brand.
After one positive experience, 77% of customers will recommend a brand to another.

Millennial Brand Loyalty Statistics: The Key Point

Millennials are the most brand-loyal, with 50.5% strongly or quite loyal to their favorite brands.
The majority of Millennials (75%) have higher brand loyalty and are more likely to do business with brands to which they are loyal.
81% of millennials say that joining a loyalty program increased their spending with that brand.
62% of Millennials prefer brands that interact with customers directly on social media.
60% of millennials have had long-term relationships with specific brands.
73% of millennial shoppers enrolled in a loyalty program to receive holiday season benefits and rewards.

Sources: (Medium, Market Splash, Eventige, Inc, Inmoment, Retail Customer Experience.)

Gen Z Brand Loyalty Statistics: The Key Point

46 percent of Gen Z say they have a strong connection or loyalty to a brand.
Nearly 60% of US Gen Z online shoppers said they lost brand loyalty since the crisis in 2021.
77% of Gen Z adults say they try new brands.
52% of Gen Z are more likely to take part in a loyalty program this year than they were last year.

Sources: (National Retail Federation, Statista, Morning Consult, Sailthru.)

53% of Americans who follow brands on social media are more likely to buy from them.
90% of people buy from brands they follow on social media
62% of millennials say they are more likely to become loyal customers if a brand engages them on social networks.

Sources: (My Total Retail, Emarsys, Yotpo, Signal, Pwc, Fortunly, Pr Newswire, Merkle, Inmoment, Convince And Convert.)

Apple Brand Loyalty Statistics: The Key Data

Apple has a 92 percent retention rate among iPhone users, while Samsung has a 77 percent retention rate.
Apple has maintained a customer retention rate of over 90 percent for the past three years.
iPhone users were 18% more loyal to the brand of their device than Android users.
84% of iPhone owners plan to purchase another Apple device to replace their current one.
Apple had 74.6% trade-in brand loyalty.
48% of iPhone users polled said they were unlikely to switch brands.
Apple has over 2 billion active devices around the world.
There will be more than 1.46 billion active iPhone users worldwide in 2023.
The number of iPhone users in the United States has increased from 45 million in 2012 to 124.7 million in 2022.
Apple has 57.4% of the US smartphone market as of June 2023.