In 2022, the promotional products sector had a robust market value of $20.6 billion, with a consistent annual growth rate of 0.7%. 

It’s not just about branded goodies; these items have a genuine impact. Data from the Advertising Specialty Institute highlights that promotional products have the potential to boost sales by up to 15% and can also ramp up customer referrals by 22%. 

Let me share the most crucial promotional product statistics, facts, and industry trends you should be aware of right away. 📊🎁✨

Promotional Product Statistics: The Key Data

  • In 2022, the promotional products market was worth $20.6 billion and was growing at a rate of 0.7% per year.
  • Promotional products can increase sales by 27% compared to coupons. 
  • Promotional products increase referrals by 22% compared to sales without promotional products. 
  • Consumers are nearly 2.5X more likely to view promotional products favorably than product Internet advertising.
  • 83% of consumers are more likely to do business with a brand after receiving a promotional product.
  • 88% researched a company after receiving a promotional product from it.
  • 90% of people who receive a promotional product can remember the name of the brand.
  • 83% of people said they would be more loyal to a brand if they received a promotional product.
  • Over 50% of consumers keep promotional products for at least five years, and 40% keep them for over a decade.
  • 46% of consumers like an advertiser more if the promo product is eco-friendly. 
  • 57% of consumers prefer advertisers who give them US-made promotional products.

Sources: (Linkedin, Ibisworld, Global PPAI, Advertising Specialty Institute, Sageworld)

Promotional Products Foster 90% Brand Recall Among Recipients

Important takeaway:

Invest heavily in promotional productsA high recall rate ensures the brand stays at the top of consumers’ mind
Develop memorable, unique promotional itemsMemorability directly links to brand recall, enhancing customer engagement
Incorporate brand identity in all productsClear brand markers enhance recognition, promoting trust and loyalty

Source: Linkedin

Promotional Products Market Reaches $20.6 Billion in 2022, Grows 0.7% Annually

Important takeaway:

Maintain a strong presence in the promotional products marketGiven the market’s substantial value, its worth capitalizing on this growth
Prepare for moderate but steady growthA 0.7% growth rate implies a stable yet consistently expanding market
Keep abreast of market trendsOngoing vigilance needed to capitalize on slow yet persistent market growth

Source: Ibisworld

Promotional Gifts Incite 88% of Recipients to Research Companies

Important takeaway:

Ensure robust online presencePromotional products drive potential customers to research your company
Make accurate, attractive company information availableIt directly influences the customers’ impression post their research
Leverage promotional items to drive customer engagementThey initiate a curiosity-driven action, potentially leading to business

Source: Global PPAI

83% Consumers Favor Promotional Products, 85% Transact with Givers

Important takeaway:

Continue leveraging promotional productsA significant percentage of consumers enjoy and engage with them
Aim for conversion post-product receiptHigh likelihood of business transaction following promotional item distribution
Ensure high-quality, useful promotional itemsLiked products can lead directly to increased business engagement

Source: Global PPAI

Over Half of Consumers Retain Promotional Products for 5+ Years

Important takeaway:

Focus on longevity and durability in promotional itemsLonger-lasting items ensure prolonged brand visibility
Provide products with long-term utilityItems retained for years serve as constant, positive brand reminders
Prioritize timeless design in promotional goodsExtended product life requires avoiding designs that may feel outdated

Source: Advertising Specialty Institute

57% of Consumers Favor Brands Providing US-Made Promotional Items

Important takeaway:

Prioritize US-made promotional productsPreference for local goods can improve brand perception and trust
Highlight domestic production in marketingConsumers value and respond positively to local manufacturing
Evaluate potential of “Made in USA” brandingAppeal to a significant percentage of consumers preferring domestically made items

Source: Advertising Specialty Institute

Eco-friendly Promo Items Boost Brand Appeal for 46% Consumers

46% of consumers like an advertiser more if the promo product is eco-friendly

Important takeaway:

Strong preference for eco-friendly promotionsAlmost half of consumers have a positive bias towards eco-friendly promotional products.
Increasing environmental consciousnessThe data indicates a growing trend of environmental awareness among consumers.
A new avenue for branding strategyEco-friendliness can enhance brand image and customer affinity.

This statistic underscores a clear consumer preference for eco-friendly promotional products. It suggests a growing trend of environmental consciousness among consumers, providing a new and impactful avenue for improving brand image and deepening customer affinity.

Source: Advertising Specialty Institute

53% of Consumers Use Promotional Products on a Weekly Basis

Important takeaway:

Regular use of promotional productsMore than half of the population engage with promotional items on a weekly basis.
Effective frequency for brand exposureThe recurring weekly interaction fosters brand recognition and loyalty.
High potential return on investmentThe consistent usage indicates a high visibility for promoted brands or products.

The statistics reveal a high engagement rate with promotional products, suggesting their effectiveness in enhancing brand recognition and loyalty. Such products present an opportunity for a substantial return on investment due to their high visibility and frequent usage.

Source: Sageworld