Voice search has rapidly gained popularity, with around 3.25 billion people worldwide utilizing voice-activated search and assistants, and it has been instrumental in generating over $2 billion in sales. 

Remarkably, 50% of the United States population engages with voice search on a daily basis

Given this widespread adoption and impact, I’d like to share the most important voice search statistics that are crucial to note immediately. 🌐🗣️

Voice Search Statistics: The Key Data

  • Around 3.25 billion people worldwide use voice-activated search and assistants.
  • More than 1 billion voice searches are conducted each month.
  • Over $2 billion in sales have already been generated by voice search.
  • 50% of the United States population uses voice search daily.
  • 43% of people shop online via voice-enabled devices.
  • 71% of consumers prefer to conduct searches via voice instead of typing.
  • 55% of people use voice search to locate local businesses.
  • 51% of online shoppers use voice search to research products before making a purchase.
  • 50% of voice search results use information from featured snippets.
  • By 2023, voice commerce will be worth more than $80 billion per year.

Sources: (Aovup, Techjury, Linkedin, Upcity, Ready Cloud, Palo Creative, PR Newswire, Luigi’s Box, Web Fx, Juniper Research.)

3.25 Billion People Globally Utilize Voice-Activated Search, Assistants

Important takeaway:

Insight from DataRationale
Widespread adoption of voice search globally.Nearly half the world’s population uses voice-activated tools.
Digital assistants are integral to daily life.Billions rely on them for search and tasks, suggesting heavy reliance and trust.
Brands must optimize for voice search.With such a vast user base, companies that don’t adapt risk missing out on significant opportunities.

Source: Aovup

Monthly Voice Searches Exceed 1 Billion Mark Worldwide

Important takeaway:

Insight from DataRationale
Voice search is a dominant search method.Over a billion searches monthly highlights its prominence among internet users.
Continuous growth in voice technology adoption.Consistent monthly usage suggests users are finding value and efficiency in voice searches.
Digital platforms must prioritize voice compatibility.The volume of voice searches indicates an essential need for digital content to be voice-search friendly.

Source: Techjury

Voice Search Drives Over $2 Billion in Sales to Date

Important takeaway:

Insight from DataRationale
Voice search plays a significant role in e-commerce.The massive $2 billion sales figure indicates a direct financial impact of voice search on consumer buying behavior.
Businesses should invest in voice commerce strategies.Given the notable sales generated, not tapping into voice search could mean missed revenue opportunities.
Consumer trust in voice search is evident.High sales figures suggest that users not only search but also trust voice platforms enough to make purchases.

Source: Linkedin

Half of US Population Employs Voice Search on a Daily Basis

Important takeaway:

Insight from DataRationale
Voice search is an integral part of Americans’ daily routine.Half of the population using it daily highlights its ingrained role in everyday tasks and searches.
US businesses must prioritize voice search optimization.With 50% of the population using this feature, businesses that neglect voice search risk alienating a large audience.
High potential for voice tech expansion in other activities.The daily use by half the US population suggests other voice-activated technologies might also see similar adoption.

Source: Upcity

Voice-Enabled Devices: 43% of Users Shop Online Via Voice Commands

Important takeaway:

Insight from DataRationale
Voice-enabled shopping is rapidly becoming mainstream.Almost half of the respondents are using voice to shop online, indicating a shift from traditional browsing methods.
Retailers must integrate voice technology into their platforms.A significant portion of online shoppers prefer voice, so retailers that don’t adapt may lose out on this growing segment.
Consumer trust in voice for purchases is substantial.The 43% adoption rate suggests that consumers find voice-enabled devices efficient and trustworthy for making online purchasing decisions.

Source: Ready Cloud

Consumers’ New Preference: 71% Favor Voice Searches Over Typing

Important takeaway:

Insight from DataRationale
Voice search is the preferred method for the majority.Over two-thirds of consumers opting for voice indicates a significant behavioral shift in how users interact with technology.
User experience optimization should focus on voice.With 71% favoring voice, platforms and businesses need to ensure their user experience is tailored to voice search preferences.
Voice technology’s ease and efficiency are evident.The overwhelming preference suggests that consumers find voice search to be more convenient and efficient than typing.

Source: Palo Creative

Local Business Boom: 55% Utilize Voice Search for Local Discovery

Important takeaway:

Insight from DataRationale
Voice search is crucial for local business discovery.Over half of the users employing voice for local searches highlights the importance of voice search in connecting with nearby businesses.
Local businesses must optimize for voice search.Given the significant percentage, not being voice-search friendly could mean missed opportunities for local customer engagement.
The convenience of voice is pivotal for on-the-go queries.The data suggests that people likely use voice search when they are mobile and need quick answers about local businesses.

Source: PR Newswire

51% of Shoppers Turn to Voice Search for Pre-Purchase Research

51% of online shoppers use voice search to research products before making a purchase

Important takeaway:

Insight from DataRationale
Voice search is integral to the pre-purchase journey.With over half of online shoppers using voice for research, it plays a pivotal role in influencing purchasing decisions.
E-commerce platforms should prioritize voice optimization.The significant percentage underscores the need for online retailers to ensure their content is accessible and relevant for voice search queries.
Consumers value voice for its convenience in product research.The preference for voice suggests that shoppers find it efficient and user-friendly when gathering information before buying.

Source: Luigi’s Box

Important takeaway:

Insight from DataRationale
Featured snippets are central to voice search results.With half of the voice search results sourcing from snippets, it’s evident that they play a crucial role in determining voice search responses.
SEO strategies must prioritize snippet optimization.Given the heavy reliance on featured snippets, businesses must tailor their content to secure these coveted positions for better voice visibility.
Voice search prioritizes concise, relevant information.The utilization of featured snippets suggests that voice search algorithms favor direct, authoritative answers to user queries.

Source: Web Fx

Voice Commerce Forecasted to Skyrocket to $80 Billion Annually by 2023

Important takeaway:

Insight from DataRationale
Voice commerce is rapidly becoming a major market force.The staggering $80 billion valuation indicates the vast and growing influence of voice-activated shopping on the global e-commerce landscape.
Businesses must urgently adopt voice commerce capabilities.Given the projected worth, companies that don’t integrate voice technologies might miss a substantial portion of market revenue.
Consumers are increasingly trusting voice for high-value transactions.Such a high valuation suggests a significant number of consumers are not just using, but also trusting voice technology with their purchases.

Source: Juniper Research