Voice assistants are shaping our digital experiences, with 4.2 billion in use globally. 

In 2022, 46.9% of US adults embraced this technology, a figure projected to rise to 48.2% by 2025. With the user base anticipated to hit 157.1 million in 2026, the role of voice assistants is undeniably expanding. 

To keep you informed about this evolving technology, let me share the most crucial voice assistant statistics you should be aware of right away. 🌐🗣️

Voice Assistant Statistics: The Key Data

  • As of the latest data, there are 4.2 billion voice assistants in use.
  • 46.9% of US adults used a voice assistant in 2022, and 48.2% by 2025.
  • The US had 142 million voice assistant users in 2022.
  • The number of US voice assistant users is forecast to increase to 157.1 million in 2026.
  • Voice assistant application market was $3.53 billion in 2022 and is expected to grow 28.7% from 2023 to 2029.
  • Siri and Google Assistant are the most popular voice assistants, each with 36% of users.
  • On average, voice assistants can answer 93.7% of all search queries.
  • 72% of people use voice search via their personal digital assistant.
  • 93% of consumers are satisfied with their voice assistants.
  • 35% of Americans use voice assistants to check the weather and news on a daily basis.

Sources: (Statista, Insider Intelligence, Globe Newswire, Serp Watch, Demand Sage, Search Engine Journal, PWC, Truelist.)

4.2 Billion Voice Assistants in Use Globally: Latest Data Reveals

Important takeaway:

Insight from DataRationale
Voice assistants have achieved global ubiquityWith 4.2 billion units in use, it’s clear that voice assistants have penetrated households and industries worldwide at an unprecedented scale.
Rapid technological adoption is at playSuch a vast number indicates not only acceptance but a rapid integration of voice technology into daily routines and systems.
Businesses must consider voice-first strategiesGiven the widespread utilization of voice assistants, there’s a pressing need for businesses to develop voice-adaptive content and services.

Source: Statista

By 2025, Nearly Half of US Adults to Use Voice Assistants

Important takeaway:

Insight from DataRationale
Steady growth in voice assistant usageThe data shows a consistent increase in the percentage of US adults utilizing voice assistants, illustrating the evolving technological landscape.
Adoption rate nearing half the adult populationApproaching the 50% mark by 2025 suggests that voice technology is not a fleeting trend, but a staple in the lives of a significant portion of the population.
Opportunity for businesses to voice-enable servicesThe growing prevalence indicates a substantial market segment that businesses can cater to by optimizing for voice interactions and commands.

Source: Insider Intelligence

US Voice Assistant Users Surpass 142 Million in 2022

Important takeaway:

Insight from DataRationale
Voice technology has a vast user baseWith 142 million users in 2022, it’s evident that voice assistants have become an integral part of many Americans’ daily technological interactions.
Critical mass achieved in voice adoptionSuch a substantial number underscores the mainstream acceptance and dependency on voice technology within the US.
Immense potential for voice-centric businessesThe expansive user base provides a fertile ground for businesses to introduce or expand voice-optimized services and products.

Source: Statista

US Voice Assistant Users Projected to Hit 157.1 Million by 2026

Important takeaway:

Insight from DataRationale
Continued growth in voice technology adoptionThe prediction of 157.1 million users by 2026 showcases the sustained momentum and growing reliance on voice assistants in the US.
Voice platforms are increasingly indispensableThe rising numbers indicate that voice assistants are evolving from being just a convenience to an essential tool in daily life.
A broader landscape for voice-first innovationsThe expanding user base presents businesses with a compelling reason to develop or further refine voice-centric products and services.

Source: Statista

Voice Assistant Market to Surge 28.7% from 2023-2029; Valued at $3.53 Billion in 2022

Important takeaway:

Insight from DataRationale
Voice application is a burgeoning marketStarting at $3.53 billion in 2022 and forecasted to grow at 28.7% annually, the voice assistant application market is manifestly on an upward swing.
Sustained high growth foreseen for the sectorA compound growth rate of 28.7% from 2023 to 2029 illustrates the industry’s durability and potential to be a dominant tech sector.
A pressing call for businesses to invest in voice techGiven the rapid expansion rate, businesses must recognize and capitalize on the opportunities presented by the voice application space.

Source: Globe Newswire

Siri, Google Assistant Dominate: Both Claim 36% User Base

Important takeaway:

Insight from DataRationale
Siri and Google Assistant are industry frontrunnersBoth securing 36% of users, it’s evident that Siri and Google Assistant have established themselves as the principal choices in the voice assistant realm.
A competitive voice assistant landscape is evidentThe equal distribution of users between the two platforms signifies a robust competition, requiring constant innovation to retain or grow user base.
Businesses must be platform-agnostic in integrationsGiven the shared dominance, companies aiming to engage with voice assistant users should ensure compatibility and optimization for both platforms.

Source: Serp Watch

Voice Assistants Capable of Answering 93.7% Search Queries

Important takeaway:

Insight from DataRationale
Voice assistants are nearing complete search proficiencyWith an average success rate of 93.7% in answering queries, voice assistants demonstrate a remarkable level of accuracy and effectiveness.
Traditional search mechanisms face competitionThe high success rate emphasizes that voice search is not just an alternative but a formidable competitor to traditional text-based searches.
Continuous refinement and updates are essentialTo bridge the remaining gap and achieve near-perfect response rates, constant technological enhancement and knowledge expansion are imperative.

Source: Demand Sage

72% Opt for Voice Search via Digital Personal Assistants

72% of people use voice search via their personal digital assistant

Important takeaway:

Insight from DataRationale
Dominance of personal digital assistants in voice searchThe fact that 72% of individuals utilize their personal digital assistants for voice search underscores the device’s centrality in this domain.
Transition from traditional to voice-activated searchesSuch a significant percentage indicates a shift from conventional search methods to more intuitive, voice-driven interactions.
Businesses must optimize for voice-centric search queriesGiven the prominence of voice search on personal devices, there’s a pressing need for content and platforms to be voice-search friendly.

Source: Search Engine Journal

Consumer Satisfaction Soars: 93% Pleased with Voice Assistants

Important takeaway:

Insight from DataRationale
Overwhelmingly positive reception of voice assistantsA satisfaction rate of 93% makes it clear that voice assistants have successfully met or exceeded the majority of users’ expectations.
A maturing voice technology marketSuch high satisfaction implies that the voice assistant industry has evolved to offer reliable, efficient, and user-friendly experiences.
Brands must maintain high-quality experiencesGiven the current satisfaction levels, companies in this space must consistently innovate and refine to uphold and elevate user contentment.

Source: PWC

35% of Americans Use Assistants Daily for Weather, News Updates

Important takeaway:

Insight from DataRationale
Voice assistants are integral to daily routinesThe fact that 35% of Americans rely on voice assistants daily for weather and news showcases the technology’s embedded role in everyday life.
Convenience and immediacy drive voice assistant usageSuch frequent utilization implies that users find voice assistants efficient and easily accessible for quick, daily information updates.
Opportunities for content providers to voice-optimizeGiven this usage pattern, news and weather agencies have a compelling reason to further optimize their content for voice search and delivery.

Source: Truelist