9+ TikTok Statistics Business Need Know in 2024

When it comes to social media, TikTok is one of the most popular platforms and has 600 million daily active users, it’s no surprise that businesses are looking to capitalize on its reach.

Let’s take closer look at the true state of Tiktok users to find out how many people use TikTok daily and what it means for businesses.

Key TikTok Statistics Business Must Know

  • Tiktok has more than 5 million business.
  • There are approximately 225K recognizable brands that used TikTok

Tiktok Daily Active Users 2023

TikTok Users At Glance#Numbers of Users
Tiktok Total Users1.39 Billion
Tiktok Daily Active Users600 Million
Tiktok Monthly Active Users1 Billion

Key Tiktok User Statistics (Total Users, Monthly, Time Spend)

TikTok has an impressive 1 billion active users every month, who watch 1 million videos each day.

Updated on: 05/13/2022


In 2022, there are 84.9 Million active users every months in the US.

By 2023, TikTok will have 89.7 million active users every month in US

Updated on: 05/13/2022


TikTok has reached a total of 3 billion downloads worldwide.

Updated on: 07/13/2021


The average TikTok user spends 52 minutes on the app each day.

Updated on: 05/13/2022

How Many Daily Active Users in US

There are 50 million daily active Tiktok users in the US. The app is available in 150 markets, and in 75 languages. TikTok is owned by ByteDance, a Beijing-based company founded in 2012 by Zhang Yiming. 

Tiktok Users By Country in 2022

CountryNumber of TikTok users in millions
United States136.42
Indonesia99.07
Brazil73.58
Russia51.3
Mexico50.52
Vietnam45.82
Philippines40.36
Thailand38.38
Turkey28.68
Pakistan24.05
Saudi Arabia23.62
United Kingdom23.38
Egypt21.35
Iraq20.16
Germany19.51
France19.3
Japan16.28
Malaysia15.98
Italy15.34
Spain14.98
Source: Dataportal

How Many Brands Are On Tiktok

There are approximately 225K recognizable brands that used TikTok for their influencer marketing campaigns, according to the data we gather and analyze from Nielsen Media Research and Influencermarketinghub Influencer marketing reports.

How Many Brands Are On Tiktok

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