Powerful Tiktok Shop Statistics and Shopping Trends [Updated]

TikTok’s influence on shopping habits is becoming more evident. 58.2% of TikTok users said they used the platform for shopping inspiration.

The evolution is clear: while in 2022 only 9.6% of users made purchases through TikTok, that number is predicted to jump to 33.3% in 2023. Moreover, 49% of its users admit that TikTok plays a role in shaping their purchasing choices. 

Let me share the most crucial TikTok shop statistics and TikTok shopping trends you should be aware of right away. πŸŽ΅πŸ›οΈπŸ“Š

Tiktok Shop Statistics: The Key Data 

  • 33.3% of TikTok users will make purchases via the platform in 2023, up from 9.6% in 2022, and by 2026, that number will jump to 39.9%.
  • TikTok accounts for 30% to 40% of the 80% increase in offline sales from their digital marketing efforts for some brands.
  • 78% of small business owners reported that TikTok ads have a positive ROI.
  • Consumer spending on TikTok has surpassed $2.5 billion globally.
  • TikTok plans to generate up to $20 billion in merchandise sales through TikTok Shop this year, up from $4.4 billion last year. 
  • 78% of small businesses say TikTok ads drive profits.
  • 55% of TikTok users had actually made a purchase after seeing a brand or product on the platform.
  • 50% of TikTok users have bought something after watching a TikTok Live.
  • 49% of TikTok users say the platform helped them make purchasing decisions.
  • 58.2% of TikTok users said they used the platform for shopping inspiration.
  • 39.1% Tiktok users actively look for products to shop in my feeds, stores, etc.
  • 48% use Tiktok for information gathering on product purchases.
  • 45% of Tiktok users shop based on paid influencer recommendations.
  • 55% of TikTok users had actually made a purchase after seeing a brand or product on the platform

Sources: (Insider Intelligence, Adweek, Student Beans, Statista, TikTok)

More: Social Commerce Statistics

TikTok User Purchases to Soar from 5.7% in 2020 to 39.9% by 2026

Important takeaway:

Increase investment in TikTok eCommerceThe significant growth rate shows TikTok’s emerging potential as a shopping platform.
Develop marketing strategies for TikTokAs the platform grows in popularity for purchases, tailored strategies could yield significant results.
Prepare for future expansionWith projections suggesting further growth, strategies should consider long-term potential on TikTok.

Source: Insider Intelligence

49% of TikTok Users Say Platform Guides Purchase Decisions

Important takeaway:

Leverage TikTok for product promotionThe platform plays a significant role in influencing user purchasing decisions.
Incorporate user testimonials and reviewsUsers could be swayed by others’ positive experiences shared on TikTok.
Utilize TikTok trends for marketingViral trends can be used creatively to influence purchase decisions.

Source: Adweek

55% of TikTok Users Make Purchases After Brand Exposure

Important takeaway:

Increase brand visibility on TikTokThe data suggests strong conversion rates from product exposure to actual purchases.
Use product demonstrations on TikTokSeeing products in use can effectively influence users to purchase.
Collaborate with TikTok influencersInfluencers could effectively drive product visibility and sales on the platform.

Source: Student Beans

Shopping Inspiration Sought by 58.2% TikTok Users

58.2% of TikTok users said they used the platform for shopping inspiration

Important takeaway:

Publish inspiring content on TikTokThe platform is used by a majority of users to find shopping inspiration.
Promote innovative and creative productsUnique and innovative products could drive inspiration-based purchases.
Showcase varied use-cases of productsDemonstrating diverse uses can inspire users and stimulate purchase decisions.

Source: Statista

39.1% TikTok Users Actively Seek Shopping Opportunities on Feed

Important takeaway:

Enhance product visibility on TikTokA large portion of users actively seek products, emphasizing the need for product promotion.
Optimize product placement in feeds and storesStrategic product placement can cater to active product-seeking behavior.
Personalize shopping experience on TikTokPersonalized feeds could cater to users who actively search for products.

Source: Statista

48% Utilize TikTok for Product Purchase Information Gathering

Important takeaway:

Provide comprehensive product information on TikTokNearly half of users gather product information on TikTok, making detailed descriptions crucial.
Showcase product features via TikTok contentVideos detailing product usage can help inform potential buyers.
Encourage user-generated contentUsers can share their product experiences, providing valuable information for others.

Source: Statista

Influencer Recommendations Drive 45% of TikTok User Purchases

Important takeaway:

Collaborate with TikTok influencersThe data suggests that influencer partnerships can be a powerful tool in driving sales.
Invest in influencer marketing campaignsA significant portion of users shop based on influencer recommendations.
Carefully select influencers aligned with brandAligning with the right influencers can ensure authentic and effective promotion.

Source: Statista

TikTok Live Prompts 50% of Users to Make a Purchase

Important takeaway:

Leverage TikTok Live for product promotionThe platform’s live feature is highly effective at driving immediate purchases.
Conduct live demonstrations and Q&AsInteractive content can provide immediate value and boost conversions.
Partner with influencers for live sessionsInfluencer-led live sessions can attract larger audiences and increase sales.

Source: TikTok

Tiktok Shopping