50+ Small Business Social Media Statistics & Numbers [Updated]

Small Business Social Media Statistics: Key Finding

  • On average, 93.79% of businesses use social media.
  • 71% of small-to-mid sized businesses use social media to market themselves, and of those who do so, 52% post at least daily.
  • Of those businesses using social media, 59% say it’s mostly for customer service and communications purposes, while another 44% use it for brand awareness, and 41% say they use social media to drive revenue.
  • 63% of customers actually expect companies to offer customer service through their social media – and 90% of social media users have already connected with a brand or business through their chosen platform (SmartInsight)
  • 90 million small businesses use Facebook Pages, Groups, and Messenger (Statusbrew)
  • A whopping 83% of Twitter users who sent a tweet to a company – and received a response – felt better about the company and were more likely to do business with them (Twitter)
  • 71% of US based businesses now use Instagram (eMarketer)
  • 200 million people visit at least one business profile every day, and 130 million people engage with shopping posts every month (Sprout Social)

Social Media Users by Platform That Businesses Must Know in 2024

Social Media PlatformTotal UsersMonthly Active UsersDaily Active Users
Tiktok1.39 Billion1 Billion600 Million
Youtube122 million
LinkedIn141.75 million
Whatsapp 2 billion daily active
Twitter 237.8 million
Instagram 2 billion
Zoom350 million
Pinterest433 million80.5 million
Facebook2.9 billion1.9 billion
Reddit48 million (US data)36 million

How Many Businesses Use Social Media?

So, how many businesses are on social media?

In the United States, a whopping 30.57 million businesses actively use social media platforms to promote their products and services and interact with their customers in 2022. 

How Many Businesses Use Social Media 2022

When you take into consideration that number on a global scale, there are an estimated 312.61 million businesses utilizing social media. 

It’s wonderful to see such widespread acceptance of this relatively new marketing method, which is gaining popularity as business owners discover its potential for interacting with their target demographic.

This shift toward social media marketing is largely owing to the spectacular outcomes that can be obtained when done properly. A study by social media today found that 82 percent of marketers agree that social media marketing is now core to their business.

What Percentage Of Businesses Use Social Media

On average, 93.79% of businesses use social media according to the published data we collected from Statista, Entrepreneur, NealChaffer, Truelist, and Adweek.

What Percentage Of Businesses Use Social Media?

The most popular social media platforms for businesses are Facebook, Facebook Messenger, Instagram, Pinterest, Snapchat, Youtube, and others.

What Purposes Business Use Social Media?

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