Small business websites are more than just digital storefronts. They are powerful tools that can elevate a brand’s online presence and drive business growth.
In this digitally powered market, small businesses need a strong web presence to compete, and statistics show that having a website is essential.
According to small business website statistics, 36% of small businesses do not have a website, while 81% of consumers research products or services online before purchasing. These numbers demonstrate the importance of small businesses investing in a website to reach and engage with their target audience.
Key Finding: Small Business Website Statistics
- 71% of small businesses have their own website.
- First impressions are 94% design related.
- 75% of consumers judge a business’s credibility based on their website
- 81% of shoppers research a business online before making a purchase.
- Small businesses with websites grow 2X as fast as those without.
- 48% of people said that the number one factor they used to determine a business’s credibility was their website design
- Over 1 out of 3 of small business owners feel that their business is too small for a website.
- Approximately 28.1 million websites using Google Analytics.
- There are an estimated 8.4 million websites using Google Analytics 4 as of March 2023
What percentage of small businesses have websites?
Significance of the Data: Very High
Source & Mentioned By: Small Business, Forbes, Logic Web Media, Medium, Verisign, Help Develop, EConsultancy, HubSpot, and more.
| Data Suggest | Justification |
|---|---|
| Web Presence Is Crucial | Having a website is no longer optional but a business norm, indicating consumers’ demand for online information. |
| Digital Marketing Is Key | High rate of website ownership among small businesses points to the need for effective digital marketing strategies. |
| SEO Optimization Is Essential | Websites are common, thus differentiating through SEO and improved discoverability becomes critical. |
How Many Small Businesses Have A Website
According to the most recent data, We calculate that approximately 24.25 million small businesses in the United States have websites.
Small Business Website Growth Rate
According to a study, 73% of small businesses had a website in 2022, compared with just 55% in 2017, which increases the average growth rate by 3.6%.
| Year | % of small businesses have websites |
| 2017 | 55% |
| 2018 | 64% |
| 2019 | No data is available. |
| 2020 | No data is available. |
| 2021 | 72% |
| 2022 | 73% |
| 2023* | 73%* ( |
Why Do Some Small Businesses Not Have A Website
There are several reasons why some small businesses do not have a website.
One of the most common reasons is that they believe social media satisfies all their online business needs(Small Business Trends and Hubspot).
Some small business owners also think that building a sustainable brand without a website in the 21st century is almost impossible. However, experts argue that having a website is essential for any business to avoid losing customers to competitors who already have one.
Another reason why some small businesses do not have a website is that they believe it’s difficult and expensive to create an effective website(Hubspot).
However, this is not true as there are affordable and easy-to-use website builders available today. Additionally, some small businesses may lack the necessary technical expertise or financial resources to build and maintain a website.
The reasons for not having a website also depend on revenue, geographic location, and industry(Martech series). For instance, 68% of businesses without websites earn annual revenue of less than $500,000.
Some industries such as construction, churches or medical businesses may also be less likely to have websites compared to others.
While some small businesses may believe that social media satisfies all their online business needs or that building a sustainable brand without a website is possible in the 21st century, experts argue that having a website is essential for any business.
Although building a successful website may appear difficult and costly at first appearance, there are now economical and simple-to-use website builders accessible. Finally, the reasons for not having a website vary depending on revenue, geographic location, and industry.
How Much Do Small Businesses Typically Spend On Their Website
The cost of a small business website varies depending on the complexity and features required. According to Hourly.io, a basic website for a service-based business with five to eight pages can cost between $500 to $5,000[1].
For an e-commerce website, the average cost can be anywhere from $2,000 to $100,000-150,000. Webfx.com reports that the average cost to create a website for a small business is between $2,000 to $10,000, while Digital.com states that the average cost of website design for a small business ranges from $2,000-$8,000.
MarkBrinker.com suggests adding about $100/page for each page over and above what’s included in the standard website package.
What Factors Affect The Cost Of Building A Small Business Website
A number of factors might influence the cost of developing a small business website. These include the number of pages required(awebco), website type, platform and technology used, website design, components and complexity, content generation, hosting and domain, resources required[3], robustness, security, and complexity of the website.
According to Jemully.com, other factors that can affect the total cost of a website include features such as e-commerce functionality or custom design elements.
