9+ Powerful Shopping Local Statistics:The Latest Data

In 2023, local shopping has become more significant than ever, with shoppers anticipated to spend a whopping $6.04 trillion in local stores.

This surge in local shopping comes as no surprise, given that 97% of consumers now turn to the internet to search for a nearby business. Furthermore, more than half, specifically 54.81% of Americans, make it a point to support their local stores at least once a month.

Let me share the most crucial local shopping statistics you should be aware of right away. 📊🛍️📍

Shopping Local Statistics: The Key Data

54.81% of Americans shop locally at least once a month.
In 2023, shoppers are expected to spend $6.04 trillion in local stores.
Small businesses generate $68 in local economic return for every $100 spent with them.
The average person shops locally 213 times per year, or once every 1.7 days.
82% of consumers say they would spend more money to support local businesses.
Dollars spent at independent businesses can recirculate 6 to 15 times in the local economy.
Small businesses give 250% more to community causes than large businesses.
70% of consumers shop locally to boost the economy.
57% of Americans say they shop locally to keep money in their community.
97% of consumers search online for a local business.
28 percent of shoppers buy locally for better service, and 19 percent to support local nonprofits.
61% prefer to shop nearby because of the unique product selection.

Sources: (Redegg Marketing, Intuit, Business Journal Daily, Facebook, LinkedIn, United States Chamber of Commerce, Search Engine Journal, Smallbiztrends)

Statistics on Consumer Preferences for Local Shopping

55% of consumers shopped local in-store.
15% of consumers shopped local online.
30% of consumers did not shop local

Source: Intuit’s Buying Local Statistics

Frequency of Shopping Locally Staistics

91% of consumers shop at local small businesses at least once a week.
47% of consumers shop at local small businesses 2-4 times a week.
1.7% of consumers shop at local small businesses 4 or more times per week.
33.2% of people shop locally on a monthly basis.
9% of people buy from local businesses annually.

Source: (Statista, SerpWatch)

The Importance of Buying Local Statistics

why is it important to shop local

$68 stays in your community when you spend $100 at a local business.
$32 leaves the local economy when you spend $100 at a non-local business.
Buying local keeps 4X times more money in the economy compared to shopping at chains.
Local businesses donate 250% more to local sports teams, charities, and events than big corporations.

Source: Andersonville Study

Top Reasons Consumers Prefer Buying from Local Businesses

80% of people buy from local businesses to support their community.
40% of people buy from local businesses because they think they offer better service.
30% of people buy from local businesses because they think they offer better products.
25% of people prefer local businesses because they like the convenience of local delivery or accessibility.

Sources: (ZypMedia)

Top Incentives That Attract Consumers to Shop Local Businesses

50% of customers would shop locally if businesses offered discounts.
55% of consumers would shop locally if shipping was free.
30% of consumers would shop locally if businesses supported the community.
20% of customers would shop more locally if businesses offered a free gift with purchase.
45% of consumers would shop locally if businesses offered contactless delivery/pickup.
25% would shop locally if businesses offered gift cards for future purchases.

Source: ZypMedia