How many people use Pinterest daily in 2022? Here is the latest Pinterest daily active users 2022. Pinterest has about 80.5 million daily active users to its platform according to the latest data we calculate from the report by Statista.
Or,
Pinterest has an impressive 433 million monthly active users.
Last Updated: October 28, 2022 (Q1 2022 Reports)
Pinterest Monthly Active Users 2022
Pinterest has an impressive 433 million monthly active users which is a 9.41% decrease from last year.
Platform growth has been slowing down in recent years as other social media platforms have continued to grow. Despite this, the platform is still one of the most popular social networks with a large and engaged user base.
Pinterest is especially popular with women, who make up the majority of its user base. The site is great for finding inspiration for things like home decor, fashion, and recipes.
How Many People Use Pinterest
According to recent pinterest reports, there are approximately 433 million people using Pinterest each month.
This figure has progressively risen in recent years as more individuals become aware of the distinct advantages of this popular social media site.
| Quarterly Yearly | Number of users in millions |
|---|---|
| Q1 2022 | 433 |
| Q4 2021 | 431 |
| Q3 2021 | 444 |
| Q2 2021 | 454 |
| Q1 2021 | 478 |
| Q4 2020 | 459 |
| Q3 2020 | 442 |
| Q2 2020 | 416 |
| Q1 2020 | 367 |
| Q4 2019 | 335 |
| Q3 2019 | 322 |
| Q2 2019 | 300 |
| Q1 2019 | 291 |
| Q4 2018 | 265 |
| Q3 2018 | 251 |
| Q2 2018 | 231 |
| Q1 2018 | 239 |
| Q4 2017 | 216 |
| Q3 2017 | 204 |
| Q2 2017 | 185 |
| Q1 2017 | 175 |
| Q4 2016 | 160 |
| Q3 2016 | 150 |
| Q2 2016 | 135 |
| Q1 2016 | 128 |
Pinterest reported a 6% decrease in monthly active users from 459 million in February 2021 to 433 million April 2022.
At 60% of female users, Pinterest’s gender divide is narrowing.
Among Pinterest users, 32% are ages 18-29, 34% are ages 30-49 and 38% are ages 50-64.
82% of people use Pinterest on mobile.
On this page, you will find:
Key Pinterest User Stats
- Pinterest has a huge user base of 433 million monthly active users.
- 86.2% of Pinterest users also use Instagram according to recent research.
- 85% of Pinners say that Pinterest helps them plan new projects.
- According to a recent survey, 1.8% of internet users call Pinterest their favorite social media platform.
Pinterest Age Demographics
| Age | Share of respondents |
|---|---|
| 18-29 | 32% |
| 30-49 | 34% |
| 50-64 | 38% |
| 65+ | 18% |
Pinterest Gender Demographics
| Gender | Share of users |
|---|---|
| Female | 76.7% |
| Male | 15.3% |
| Unspecified* | 8% |
Pinterest User Growth Stats
Pinterest Users By Country
| Country | Audience size in millions |
|---|---|
| United States | 86.35 |
| Brazil | 27 |
| Mexico | 17.86 |
| Germany | 15.12 |
| France | 11 |
| Canada | 9.27 |
| United Kingdom | 8.76 |
| Italy | 8.56 |
| Spain | 7.04 |
| Netherlands | 4.36 |
| Poland | 4.22 |
| Australia | 4.1 |
| Belgium | 2.7 |
| Portugal | 2.03 |
| Romania | 1.77 |
| Sweden | 1.71 |
| Greece | 1.69 |
| Austria | 1.67 |
| Switzerland | 1.58 |
| Hungary | 1.48 |
Key Pinterest Shopping Statistics
- 47% of Pinterest Users Spend Time Finding Products and Shopping on the Platform.[3]
- 87% of Pinterest users have purchased something they discovered there.[5]
- 60% of Pinterest users start their product research on the platform.[4]
- 80% of weekly Pinners have discovered a new brand or product on Pinterest. [1]
- 93% of users are planning future purchases on Pinterest.[5]
- 98% of users have tried something they found on Pinterest.[5]
- 97% of top Pinterest searches are unbranded.[1]
- 444 Million People Use Pinterest.
- 85% of Pinners say they use Pinterest to plan new projects.[1]
- 75% of weekly Pinterest users say they’re always shopping.[2]
- Shoppers on Pinterest have 85% bigger baskets than shoppers on other platforms.[1]
- Pinterest refers to 33% more traffic to e-commerce sites than Facebook.
How Many People Use Pinterest On The Computer
According to a recent study, 18% of all Pinterest users use Pinterest on the computer. This makes Pinterest the tenth most popular website in the US, and one of the most popular social networking sites internationally.
Why Do People Use Pinterest
1. People use Pinterest to discover new ideas, products and services.
People use Pinterest for a variety of reasons. Some people use it to find recipes and crafts, while others think of it as a virtual scrapbook where they can collect inspiration for their own businesses or personal lives.
2. Pinterest is a decision-making tool.
Pinterest is a place where people go when they need to decide what to do or buy. It’s not just an image-based social media platform; it is a decision-making tool. You can use Pinterest to explore ideas, then make a decision on which one you want to take action on. People are looking for answers when they come to Pinterest, and that’s exactly what they find here: inspiration and guidance!
3. It’s where people turn for advice and inspiration for every aspect of life – from style to home decor to wedding planning.
Pinterest is where people go for guidance and inspiration on anything from fashion to home design to wedding planning. As it has grown, Pinterest has become a decision-making tool. People use it as a way to plan their lives: what they want their house or apartment to look like; how they want their wedding day or reception hall decorated; even what they want to wear in 2022 (and maybe even later).
Final Thoughts
Pinterest’s user base has grown dramatically in the last year. They have a massive reach thanks to their mobile app and social networking sites, proving to be a must-have marketing tool for companies trying to grow their reach.
However according to the Pinterest Q1 report, it has lost monthly active visitors and loss of market share to other social media platforms such as Instagram and Facebook. But it has increase in revenue.
But it is coming back pretty well as it has again 2 million more monthly visitors than last earning call.
FAQs
Source
1. https://s23.q4cdn.com/958601754/files/doc_financials/2022/q1/Q1-22-PressRelease.pdf
2.https://business.pinterest.com/blog/pinterest-presents-a-new-vision-for-the-future/
