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Instagram is quickly becoming a go-to platform for online shoppers as it has 1 billion active users.

Instagram has also become a powerful tool for online shoppers and offers a huge opportunity for businesses to connect with potential customers and drive sales through Instagram.

Lets take a look at some Instagram Shopping Statistics and how shoppers are using the platform to discover and buy products.

Key Finding: Instagram Shopping Statistics

  • 44% of people surveyed use Instagram to shop weekly.[1]
  • 72% Of Users Make Purchase Decisions Based On Instagram Content. [2]
  • 130 million people engage with shoppable Instagram posts on a monthly basis.[3]
  • Instagram has the highest conversion rate (1.85%) compared to other social media networks such as Facebook (1.08%), Twitter (0.77%) and Pinterest (0.54%).[11]
  • Instagram users spend $65 per checkout cart, whereas Facebook users spend $55 and Twitter users only $46.
  • 79% search for more information after seeing a service or product on Instagram. [4]
  • 46% make a purchase online or offline after seeing a product or service on the platform.[4]
  • 800,000 shoppers use Instagram every month.
  • 75% of users who take an action after seeing a business post (i.e. visit a website, search, shop or tell a friend.[10]
  • There are over 2 million advertisers on Instagram. [5]
  • 55% of fashion shoppers have purchased a fashion item after seeing an influencer’s post.[6]
  • 54% of Millennials Bought Products after Seeing Them on Instagram.[7]
  • 90% of accounts follow at least one business on Instagram.[8]
  • Instagram ads have the potential to reach 849.3 million users.[9]
  • 1416% increase traffic from Instagram Shoppable Posts according to the latest analysis.

In this page, you will find new instagram shopping statistics 2023 and how it is helping ecommerce businesses.

How Many People Shop on Instagram

The number of people who use instagram shops is around 130 million

This is because it is a convenient way to see what friends are wearing, and to buy things without having to leave the app.

It is also a popular platform for retailers because it offers a visual way to market products and connect with customers. Instagram also has a large user base, so businesses can reach a lot of people through the app. 

And since it’s owned by Facebook, businesses can use Facebook Ads to target specific users based on their interests and demographics.

Number of people use Instagram to shop weekly

Recent consumer surveys have revealed some fascinating insights into the social media marketing and e-commerce industries. More than that, though, it seems to suggest very strong potential for growth for businesses using Instagram as a marketing tool. 

Given the considerable power and breadth of Instagram’s reach, it appears to be a worthwhile investment for companies to consider in order to broaden their reach and grow their online sales.

As for the bottom line, there seems to be plenty of proof that Instagram is a growing shopping platform.

Purchase Decisions Based On Instagram Content

When 72 percent of users use their phones to make purchasing decisions based on material they find on Instagram, it’s difficult to ignore the siren song of the social media platform.

Business owners are well aware of this, which is why Instagram has grown to be such a strong tool for reaching audiences and generating new leads for businesses of all kinds in recent years.

It is likely that you are missing out on a large market of users and ardent purchasers if you are not still on Instagram. It may be worthwhile to take a deeper look at the app, especially if it is not currently a part of your social media marketing strategy.

Engage with Shoppable Posts

Engage with Shoppable Posts

When it comes to marketing your company, Instagram is an extremely effective medium. The number of Instagram users who interact with shoppable photos is staggering, and we wouldn’t be surprised if this number continues to climb in the next months and years.

Please consider using Instagram as part of your branding strategy if you haven’t already done so.

Look up a service or product on Instagram after seeing it.

Look up a service or product on Instagram after seeing it.

In today’s digital world, having access to data is critical. Because social media channels such as Instagram are becoming increasingly popular as a source of information, it is critical for businesses to take advantage of this trend.

The figures demonstrate that Instagram can be incredibly effective; nearly 80% of users will seek out additional information after viewing an Instagram post, which implies that any business seeking visibility should begin by utilizing this tried-and-true social media channel.

Make purchase after seeing it on Instagram

Make purchase after seeing it on Instagram

When we discovered that many Instagram users made purchases, either online or offline, after seeing a product or service advertised on the network, we weren’t too surprised. After all, Instagram is a social media platform, and one of its advantages is the ability to share the things that you find interesting with others.

Keeping track of the products and services that are being posted on this major social network can assist small businesses who are attempting to stand out in the market gain valuable customer data as well as pinpoint any gaps in their marketing strategy.

Number of Shopper use Instagram

Number of Shopper use Instagram

Spotted reports that the average Instagram user spends $65 per month on things that they discover while using the app.

Using likes to provide useful data to businesses and develop a growing following of brand loyalists could provide a similar return if you visit frequently and add your own content.

Take action after seeing post

Take action after seeing post

In conclusion, using Instagram to increase sales is a realistic choice for a wide range of companies. Businesses may maximize their social media posts and have a successful strategy if they plan ahead of time and prepare properly.

Even more, users will continue to log onto the site, so extending the potential reach of Instagram postings even further in the long run.

Number of Advertisers on Instagram

As you can see, Instagram is a popular medium for digital marketers, and as a result, many online businesses use it to promote their products. Additionally, if you’re seeking to increase the number of people who know about your firm, you’ll find Instagram to be a useful tool.

The fact that it is a simple and effective tool for businesses to reach their target audiences with minimal effort has made Instagram a favorite among top brands.

Fashion shopper purchase fashion items

In the hope that you have gained a better knowledge of how Instagram is changing the fashion business, I have written this post. A post with the perfect influencers and model can greatly improve sales, and the trend appears to be gaining momentum with each passing year.

Everyone in the fashion industry, I believe, should put in more time and effort into growing their Instagram following than they already do.

Millennials Purchasing on Instagram

In the event that you haven’t already done so, now is the moment to jump on board the social media marketing train while it’s still moving at a breakneck pace. Young people under the age of thirty-five spend more than $600 billion on goods and services each year, and they are more than three times as likely than older people to buy anything if they see it on Instagram.

With such a significant amount of money changing hands, now is unquestionably the best time to get in on the action.

Number of account follow business

Instagram is a fantastic medium for engaging with your audience and gaining new consumers. It provides you with the opportunity to bring your brand to life and demonstrate to others who you are, all while pushing yourself out into the public eye. And, as these Socialbakers data demonstrate, it’s feasible that the reach of your Instagram postings will extend well beyond your own followers.

If 90 percent of Instagram accounts follow at least one business, there are plenty of people for you to communicate with on the social media platform. Consider how many potential clients you could reach if you used Instagram to promote your business.

Potential Customer reach on Instagram

Instagram advertisements have clear marketing potential, and the time and work it takes to set them up is well worth it. You have the ability to reach a large number of people without spending a lot of money if you create your own posting schedule and use thorough targeting.

This new sort of advertising material has the potential to reach 849.3 million consumers, which is a significant number for brands and organizations.

Instagram Shoppable post traffic

Clearly, Instagram is one of the social media platforms that has garnered a great deal of attention in the world of retail. 

This shouldn’t come as a surprise considering that the site is used by over 500 million individuals every single day! With the advent of shoppable posts, there are now an additional 35 million reasons for businesses to use Instagram for marketing purposes than previously existed.

Final Thoughts

As e-commerce moves further into the mobile age, it’s important to note that in addition to the various social media platforms, the phone is also increasingly being used as a shopping device. The Facebook-owned Instagram app offers an interesting choice for brands looking to market on social media, and has already seen some early success in e-commerce. 

Instagram’s ad offers continue to improve year after year, and more businesses are using this advertising channel to target people they could not previously reach.

With researchers and marketers still discovering new ways to use Instagram, there’s no doubt that we’ll see more Instagram shopping statistics.

In conclusion, the adoption of Instagram as a shopping hub is nascent, but it has all of the potential to become a powerful commerce tool for e-tailers and brands. 

Instagram appears to be a feasible choice for small enterprises, whether you’re wanting to advertise your e-commerce website or simply build brand awareness.

Though it may experience some growing pains as marketers and retailers get more familiarized with the platform, it could become one of the best social media platforms that have ever been created for online shopping.


Which countries Instagram Shopping available in 2022?

At the moment, Instagram Shopping is available in over 30 countries. These include the United States, Canada, Australia, Brazil, Mexico, France, Germany, Italy, Spain, and the United Kingdom and more.

Does instagram take a percentage of sales ?

Yes. Instagram takes 5% commission on each sale on an amount greater than $8. If the product sale value is less than that then it will charge a flat fee of .40 cent.

Is instagram shopping worth it for business ?

If you are a small business or a new business, then it is most likely not worth it. However, if you are a larger business with more established brand recognition, then Instagram Shopping can be a great way to reach more customers and drive sales.


Instagram Business






The Drum 




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