Selling green products is quickly becoming a hot trend in the marketing world, and green marketing statistics show that it can be incredibly lucrative for businesses.
According to recent research, green marketing revenue was 4.6 billion USD in 2019, and is expected to reach 5.6 billion USD in 2025. One of the main driving forces behind this surge is consumer demand.
In fact, 92% of consumers say that they’re more likely to trust brands that actively demonstrate social responsibility or environmental consciousness. Clearly green marketing isn’t just good for planet Earth; green marketing could also be excellent for businesses’ bottom lines.
Green Marketing Statistics
- 92% of consumers trust eco-friendly or socially responsible brands.
- Green Marketing market revenue will reach 56050 Million USD in 2025 from 45596 Million USD in 2019.
- 81% of shoppers want eco-friendly advertising and messaging.
- LendingTree, an online loan marketplace, found that 55% of customers are willing to spend more on eco-friendly products and avoid companies that aren’t.
According to Industry Experts, Green Marketing Strategies
1.Get Your Green Positioning Right
The proper positioning should be a key component of green marketing strategies, according to bluetrain marketing agency.
Companies must clearly articulate their green values to their customers and stakeholders through effective marketing and PR campaigns that do not come off as preachy or inauthentic.
To ensure credibility and trustworthiness, companies should have sustainability reports ready to back up their claims while putting a bold message front and center.
Climate First Bank is one example of a company successfully implementing green marketing strategies by having an unequivocal climate-first approach.
2.Support Eco-Friendly Ventures
According to Givz, one of the most effective green marketing strategies is for businesses to support eco-friendly ventures.
One inspiring example of this is Waitrose, a UK supermarket that has teamed up with the Mului community in Borneo to protect an area of rainforest that matches the size of their own palm oil production land.
This illustrates how two parties can join forces to achieve something much greater from a sustainability standpoint than either could alone.
3.Focus On LOHAS Consumers
According to Nerea Boada, with a degree in Economics and Law from Pompeu Fabra University, the LOHAS (Lifestyle of Health And Sustainability) market is a rapidly growing force in green marketing.
Consumers with this mindset are strongly influenced by both environmental and social responsibility when making their purchasing decisions.
It is not only these individuals who require green marketing from brands, but also those who they influence through their values. Green marketing strategies that focus on LOHAS consumers can help businesses remain competitive and appeal to the current generation of eco-conscious buyers.
According to Milko Malev of DMEXCO’s marketing and communication strategy, green marketing strategies such as cause-related marketing can help build brand trust and create a recognizable link.
Examples of this are seen in Krombacher’s campaign, where a crate of product is linked to one square meter of rainforest preservation, or Pampers’ donation of tetanus vaccinations for every package sold.
To be successful with green marketing strategies, companies should work with NGOs or use profits from sales for environmental/social purposes and document/communicate these commitments transparently.
5.Appeals to a new market
According to the Indeed Editorial Team, green marketing strategies can be effective when targeting a new market segment. Consumers are becoming more aware of how companies affect the environment, and they want to support eco-friendly businesses.
Utilizing this type of marketing helps provide an appeal to these environmentally-focused individuals while also enabling organizations to compete against competitors without green initiatives in place.