Did you know that Google Shopping is a $75 billion retail market? According to Google’s statements, there are now 2 billion product listings in the US. And, there are 1.2 billion searches for products each month on Google Shopping.
I have compiled some Google Shopping statistics for you that can help you better understand it as a marketing channel.
Key Finding: Google Shopping Statistics & Facts
- Google Shopping has 1.2 billion monthly searches.
- With Google Shopping ads driving 76.4% of all ecommerce ad spend.
- Google Shopping accounted for about 36.4 percent of AdWords revenue.
- Google Shopping clicks are growing by 17.7% every year.
- Google Shopping accounted for 36% of product discovery searches.
- On average, 1.91% of Google shoppers make purchases after visiting a product page.
- On Google paid advertising, 60% of all clicks are for shopping ads.
- On average, Google Shopping ads cost $0.66 each time someone clicks on them.
- The average monthly budget for shopping ads across all industries is $770.41.
- Food & Drink had the highest conversion rate for paid search ads, at 9.74%. Sporting Goods experienced the lowest, at 2.68%.
How Many People use Google Shopping?
Significance of the Data: Very High
Source & Mentioned By: Pimberly, The Media Captain, Mailchimp, Webappick, Freewebstore, and more.
| Data Suggest | Justification |
|---|---|
| High Potential for Product Visibility | With 1.2 billion searches, marketers have vast exposure for their products. |
| Necessity for SEO and Ad Optimization | Successful competition in this vast marketplace requires strategic SEO and ad optimization. |
| Potential for In-depth Market Research | Insights can be gleaned from the vast consumer search patterns to refine marketing strategies. |
Google Shopping Conversion Rate
Significance of the Data: High
Source & Mentioned By: Webappick, Business DIT, Gitnux, Pimberly, Grow My Ads, Store Growers, and more.
| Data suggest | Justification |
|---|---|
| Website optimization is crucial. | Low conversion rates underline the importance of user-friendly, engaging, and persuasive product pages. |
| Effective retargeting is vital. | Majority leaves without purchasing. Retargeting strategies can recapture this potential buyer group. |
| Prioritize customer understanding. | Understanding the 1.91% who do convert could uncover valuable insights for enhancing marketing efforts. |
Google Shopping Revenue
Significance of the Data: Very High
Source & Mentioned By: Insider Intelligence, Linnworks, Marketing Report, Robo Markets, Xtb, Muck Rack, and more.
| Data Suggest | Justification |
|---|---|
| Digital Advertising Efficacy | The significant revenue boost implies Google’s digital advertising platforms are delivering value and results. |
| Shift Towards Digital Channels | High growth rate of ad revenues suggests a greater reliance on digital channels for marketing initiatives. |
| Increased Ad Budget Allocation | The rise in ad revenues indicates businesses are willing to allocate more budget for digital marketing. |
Google Shopping Ads Statistics
- On Google paid advertising, 60% of all clicks are for shopping ads
- The average monthly budget for shopping ads across all industries is $770.41.
- With Google Shopping ads driving 76.4% of all ecommerce ad spend, Google’s shopping platform generates 85.3% of all clicks on Adwords or Google Shopping campaign ads
Significance of the Data: (1-Very High, 2-High, 3-Very High.)
Source & Mentioned By: Wordstream, Gitnux, Search Engine Journal, Grow My Ads, Mega Digital, The Media Captain, Storeg Rowers, Adthena’s, Smart Insights, Highstreet, Search Engine Watch, and more.
Google Shopping Cost Per Click
Significance of the Data: Very High
Source & Mentioned By: Wordstream, Gitnux, Search Engine Journal, Grow My Ads, Web Appick, Store Growers, Claire Jarrett, Adwisely, Click Post, and more.
| Data Suggest | Justification |
|---|---|
| High Efficiency of Ad Spend | Cost-per-click is relatively low, suggesting optimized ad spend and potentially higher ROI. |
| Importance of Ad Quality | With cheaper clicks, ad quality becomes paramount to convert visits to sales effectively. |
| Scalability of Marketing Efforts | Lower costs per click could enable broader campaigns, reaching more potential customers. |
Final Thoughts
As a seller, Google Shopping gives you access to an audience of potential customers who are ready and willing to buy your products. In addition to the traffic brought through category pages, product details pages also drive great traffic to your sites.
Some sellers see conversion rates as high as 9% and click-through rates from product details pages upwards of 6%. We hope we’ve given you a good sense of the value that is wrapped up in the Google Shopping platform. Those who take use of this free platform and optimize their product listings will undoubtedly enjoy the benefits.
