9+ Key Google Shopping Statistics:  Research, Revenue & More 

Google Shopping is a powerful tool for online retailers. With 1.2 billion monthly searches, it offers massive potential reach to shoppers actively looking for products. Over 500,000 online businesses already use Google Merchant Center to showcase their inventory. 

Given this popularity, Google Shopping Ads now account for a significant 76.4% of all retail search ad spend in the US. 

Let me share with you the most important Google Shopping statistics that you need to know immediately, without delay. 🚀 🛍️

Key Finding: Google Shopping Statistics & Facts

  • Google Shopping has 1.2 billion monthly searches.
  • Google Shopping ads accounted for 76.4% of all ecommerce ad spend.
  • Google’s shopping platform generates 85.3% of all clicks on Adwords.
  • Google Shopping is proven to have 30% higher conversion rates than text ads.
  • Google Shopping clicks are growing by 17.7% every year.
  • Google Shopping accounted for 36% of product discovery searches.
  • On average, 1.91% of Google shoppers make purchases after visiting a product page. 
  • On Google paid advertising, 60% of all clicks are for shopping ads.
  • On average, Google Shopping ads cost $0.66 each time someone clicks on them.
  • The average monthly budget for shopping ads across all industries is $770.41.

Sources: (Freewebstore, Adespresso, SmartInsights, ClickSlice, Clicky, Rank on Technologies, Yotpo, Datafeedwatch, Searchenginejournal)

Google Shopping: A Search Giant

Google Shopping has 1.2 billion monthly searches

Google Shopping is HUGE. 1.2 billion searches every month? People are OBSESSED with finding stuff to buy there.  If you sell anything online, you’ve got to be on it. 

Oh, and forget boring ads—apparently, 85% of clicks on Google come from those fancy shopping ads. That’s where the sales are at! 🤑

Source: Freewebstore

Google Shopping Dominates Ecommerce Ads

Google Shopping ads accounted for 76.4% of all ecommerce ad spend

Most of the money businesses spend on online ads in the US goes straight to Google Shopping. Like, 76.4% of it!  🤯  That just shows how important it is for stores to be on there if they wanna get noticed.  

And check this out – Google Shopping ads get 85.3% of ALL the clicks on those ad campaigns. It’s pretty much the place to be if you want people to actually click and buy your stuff.

Source: Adespresso

Adwords Clicks Belong to Shopping

Google’s shopping platform generates 85.3% of all clicks on Adwords

Google Shopping is crushing it in the online ad game – they get like 85.3% of ALL the clicks on AdWords! That seriously shows how good they are at grabbing people’s attention. Plus, Google Shopping ads get WAY more clicks than those basic text ads.  

It’s why stores drop 76.4% of their ad money there💸. And get this, Google Shopping basically OWNS online store ads—like, 76.4% of that cash goes their way. Basically, if you want people to click and actually BUY stuff online, Google Shopping is where it’s at!

Source: SmartInsights

Google Shopping Outperforms Text Ads

Google Shopping is proven to have 30% higher conversion rates than text ads

Turns out Google shopping ads convert like 30% better than those basic text ads.  It makes sense, right? You actually see what you might buy. Compare stuff right off the bat. Less guessing, more buying.

Anyway, the numbers don’t lie. Google Shopping ads usually convert around 1.91% of the time. That might not sound like much, but the average for all Google Ads is like 4.40%. So, Shopping ads do their thing, but regular Google Ads can be powerful too!

Source: ClickSlice

Google Shopping Growth Surges

Google Shopping clicks are growing by 17.7% every year

Source: Clicky

Product Discovery Starts on Google

Google Shopping accounted for 36% of product discovery searches

Source: Rank on Technologies

Google Shoppers Ready to Buy

On average, 1.91% of Google shoppers make purchases after visiting a product page

Source: Yotpo

Shopping Ads: The Click Magnets

On Google paid advertising, 60% of all clicks are for shopping ads

Source: Datafeedwatch

Smart Pricing for Google Shopping

On average, Google Shopping ads cost $0.66 each time someone clicks on them

Source: Searchenginejournal

Shopping Ad Budgets Revealed

The average monthly budget for shopping ads across all industries is $770.41

Source: Searchenginejournal

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