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Google Analytics is one of the most popular website analytics platforms in use today. It provides a wealth of data that can help business owners and marketers understand how their website is performing. 

We will discuss some Google Analytics usage statistics and facts that you need to know and provide some tips on how to make the most of this powerful tool.

How Many Websites use Google Analytics 2023?

There is approximately 28.1 million website using Google Analytics. The rest of the websites use other analytics tools like Piwik, Clicky, and Woopra.

 how many websites use google analytics

What percentage of websites use Google Analytics?

According to the latest data, approximately 55.49% of all websites use Google Analytics.

Google Analytics usage

The most popular website analytics tool is undoubtedly Google Analytics. The software is free to use and provides an incredible amount of data about a website’s traffic.

This data ranges from the number of visitors a website receives to where those visitors are coming from and what they’re doing on the website.

Google Analytics is so popular because it’s incredibly easy to set up and use. With just a few lines of code, you can be tracking your website’s traffic in minutes.

Plus, the interface is straightforward and easy to understand, even for people who aren’t technologically inclined.

Key Finding on Google Analytics Usage Statistics

  • Google Analytics is used by 55.49 % of all websites.
  • 84% of all websites that use traffic analytics tools are using Google Analytics.
  • Approximately 28.1 million websites use google analytics. 

On this page, we are covering Google Analytics statistics and how Google Analytics plays a major role in digital marketing.

Abou Google Analytics

NameGoogle Analytics
DescriptionA web analytics service that tracks and reports website traffic and user behavior
LaunchGoogle Analytics was launched in November 2005
FeaturesGoogle Analytics offers a range of features, including tracking of website traffic, user behavior, demographics, and conversion rates
IntegrationGoogle Analytics can be integrated with other Google tools, such as Google Ads and Google Search Console, as well as third-party applications
VersionsGoogle Analytics has two versions: the free version and Google Analytics 360, which is a paid enterprise version with more advanced features
User BaseAs of 2021, Google Analytics is used by over 80% of websites on the internet
AcquisitionGoogle acquired Urchin Software Corporation in April 2005, which later became the foundation for Google Analytics
Mobile AppGoogle Analytics offers a mobile app for both Android and iOS devices, allowing users to track their website metrics on-the-go
Data RetentionGoogle Analytics data is retained for 26 months by default, but users can choose to adjust the retention period
Data PrivacyGoogle Analytics is compliant with GDPR (General Data Protection Regulation) and offers a range of data privacy settings for users

What is Google Analytics?

Google Analytics is a free service provided by Google that allows you to track traffic, users, page views, bounce rates, and more. The insights provided by Google Analytics can be invaluable for any website owner interested in knowing how their website is performing and what they can do to improve it.

Why should I use Google Analytics?

Google Analytics can help you track how people are finding your website, what they are looking at, and how you can improve their experience. Some of the reasons to use Google Analytics include:

1) It is free to use and easy to set up.

2) You can view detailed reports about your website traffic.

3) You can set up goals and conversions to track how well your website is performing.

4) It integrates well with other Google tools, such as AdWords.

5) It provides a wealth of information that can help you improve your website.

84% of all websites that use traffic analytics tools are using Google Analytics

traffic analytics tools are using Google Analytics

With this most recent update, Google Analytics is sure to continue to dominate the analytics world for the next year or two. While some businesses still rely on competitors like Woopra or Piwik, a growing majority of all websites use the popular web analytics tool that’s provided by Google—and it may be a fixture for years to come.

How to get the most out of Google Analytics

SEO is very much a game of inches—it’s about finding the perfect formula for converting your site visitors into organic traffic. Google Analytics (GA) is the tool used to test each possible formula and determine which work best. The more you familiarize yourself with GA, the better job you’ll do of translating search interest into real-world results.

In this guide, I’ll walk you through the basics. Then we’ll take a look at some advanced analytics relevant to online marketers and see how GA can help you there, too.

Integrating tools with analytics

If you have never used Google Analytics before, it is important to set up goals and conversions to properly track the results of your marketing campaigns. This is the best way to analyze data collected from your website. If you are not sure where to start, there is a wealth of information available on the Google Analytics Support page that will help you get set up: . Once you are ready to get started, follow these steps:

  • Navigate to admin > view > goals in your account
  • Click + NEW GOAL at the top of the page (note: if you have more than one website associated with your account, make sure the correct website is selected)
  • Give each goal a name and click continue
  • In step 2, select template if pre-defined templates work for you or custom if they do not (if custom, click continue)
  • Follow instructions on screen until finished

Setting up goals and conversions in Google Analytics

Setting up goals and conversions in Google Analytics is an important step to track website performance and measure success.

To create a goal, sign in to your Google Analytics account, navigate to Admin > Goals, click the + New Goal button, enter goal details such as name and type (destination, duration, pages/screens per session or event), set up goal details such as destination URL or event conditions and save the goal(Monsterinsights, Searchengineland, and Simplilearn).

To track conversions in Google Analytics 4, go to Admin > Events and create an event by giving it a name, filling in relevant details and marking it as a conversion[4].

It is important to regularly review goals and conversions to ensure that they are aligned with business objectives and adjust them if necessary[5].

Learn how to get the most out of your analytics.

Google Analytics is a powerful tool that can provide vital information about the functioning of your website.

To get the most out of your analytics, consider implementing some tips and best practices such as creating custom dashboards and reports, reviewing reports regularly, comparing to past performance, using primary and secondary dimensions, setting up goals and events, assigning a monetary value to goals, examining top conversion paths, making use of segments, removing your IP address from data collection, monitoring website speed and setting up custom alerts (Neilpatel, Worstream, RockContent, Monsterinsights, and Intechnic).

You can optimize the value of your Google Analytics data analysis by following these guidelines and best practices.

Final Thoughts

Google Analytics is an essential tool for any business, blog, or website that wants to engage with its users more effectively. I hope some of the important numbers and facts we dug up will help you understand how this invaluable site works a little better.



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