15+ Google Analytics Statistics & Usage Numbers For 2024

Google Analytics is one of the most popular website analytics platforms in use today. It provides a wealth of data that can help business owners and marketers understand how their website is performing. 

We will discuss some Google Analytics statistics and facts that you need to know and provide some tips on how to make the most of this powerful tool.


Google Analytics Statistics: Key Numbers

  • Google Analytics is used by 55.49 % of all websites.
  • 86% of all websites that use traffic analytics tools are using Google Analytics.
  • Approximately 37.9 million websites use Google Analytics.
  • 30+ languages are supported by Google Analytics.
  • Google Analytics is used by 71% of small businesses under 50 employees, 6% of large businesses over 1000 employees, and 23% of medium-sized businesses.


Google Analytics Usage Statistics

  • Google Analytics is used by 55.49 % of all websites.
  • Approximately 37.9 million websites use Google Analytics.
  • 61.3% of the top 10,000 websites use Google Analytics.
  • Google Analytics is used by 47.1% of the top 100,000 websites.


Google Analytics 4 Statistics

  • There are an estimated 14.2 million websites using Google Analytics 4.
  • GA4 has 3.2 million users from the United States.
  • GA4 is used by 1.2 million WordPress sites and 237K Shopify sites.
  • Google Analytics 4 launched on 14 October 2020.
  • GA4 deadline for adoption by 1st July 2023 and Universal Analytics will be deprecated.
  • GA4 can create and track up to 300 Events and 30 conversions.
  • GA4 employs well-known analytical tools, such as predictive analytics, among others.

Sources: (Builtin, Google, SearchEngineJournal)

How Many Websites use Google Analytics?

There is approximately 37.9 million website using Google Analytics. The rest of the websites use other analytics tools like Piwik, Clicky, and Woopra.

 how many websites use google analytics

Abou Google Analytics

NameGoogle Analytics
DescriptionA web analytics service that tracks and reports website traffic and user behavior
LaunchGoogle Analytics was launched in November 2005
FeaturesGoogle Analytics offers a range of features, including tracking of website traffic, user behavior, demographics, and conversion rates
IntegrationGoogle Analytics can be integrated with other Google tools, such as Google Ads and Google Search Console, as well as third-party applications
VersionsGoogle Analytics has two versions: the free version and Google Analytics 360, which is a paid enterprise version with more advanced features
User BaseAs of 2021, Google Analytics is used by over 80% of websites on the internet
AcquisitionGoogle acquired Urchin Software Corporation in April 2005, which later became the foundation for Google Analytics
Mobile AppGoogle Analytics offers a mobile app for both Android and iOS devices, allowing users to track their website metrics on-the-go
Data RetentionGoogle Analytics data is retained for 26 months by default, but users can choose to adjust the retention period
Data PrivacyGoogle Analytics is compliant with GDPR (General Data Protection Regulation) and offers a range of data privacy settings for users

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