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Google Analytics is one of the most popular website analytics platforms in use today. It provides a wealth of data that can help business owners and marketers understand how their website is performing. 

We will discuss some Google Analytics usage statistics and facts that you need to know and provide some tips on how to make the most of this powerful tool!

How Many Websites use Google Analytics 2022?

There is approximately 28.1 million website using Google Analytics. The rest of the websites use other analytics tools like Piwik, Clicky, and Woopra.

 how many websites use google analytics

What percentage of websites use Google Analytics?

According to the latest data, approximately 55.49% of all websites use Google Analytics.

Google Analytics usage

The most popular website analytics tool is undoubtedly Google Analytics. The software is free to use and provides an incredible amount of data about a website’s traffic.

This data ranges from the number of visitors a website receives to where those visitors are coming from and what they’re doing on the website.

Google Analytics is so popular because it’s incredibly easy to set up and use. With just a few lines of code, you can be tracking your website’s traffic in minutes.

Plus, the interface is straightforward and easy to understand, even for people who aren’t technologically inclined.

Key Finding on Google Analytics Usage Statistics

  • Google Analytics is used by 55.49 % of all websites.
  • 84% of all websites that use traffic analytics tools are using Google Analytics.
  • Approximately 28.1 million websites use google analytics. 

On this page, we are covering google analytics statistics and how google analytics play a major role in digital marketing.

Google Analytics is a powerful tool that helps website owners to track their website traffic and understand their audience better.

It provides insights about the number of visitors, their location, the devices they use, how they found the site, and what pages they viewed.

In addition, it also tracks conversion rates, so website owners can see which campaigns are effective and which need to be improved.

With such valuable data, it’s no wonder that Google Analytics is so popular among website owners.

What is Google Analytics?

Google Analytics is a free service provided by Google that allows you to track traffic, users, page views, bounce rates, and more. The insights provided by Google Analytics can be invaluable for any website owner interested in knowing how their website is performing and what they can do to improve it.

Why should I use Google Analytics?

Google Analytics can help you track how people are finding your website, what they are looking at, and how you can improve their experience. Some of the reasons to use Google Analytics include:

1) It is free to use and easy to set up.

2) You can view detailed reports about your website traffic.

3) You can set up goals and conversions to track how well your website is performing.

4) It integrates well with other Google tools, such as AdWords.

5) It provides a wealth of information that can help you improve your website.

84% of all websites that use traffic analytics tools are using Google Analytics

traffic analytics tools are using Google Analytics

With this most recent update, Google Analytics is sure to continue to dominate the analytics world for the next year or two. While some businesses still rely on competitors like Woopra or Piwik, a growing majority of all websites use the popular web analytics tool that’s provided by Google—and it may be a fixture for years to come.

How to get the most out of Google Analytics

SEO is very much a game of inches—it’s about finding the perfect formula for converting your site visitors into organic traffic. Google Analytics (GA) is the tool used to test each possible formula and determine which work best. The more you familiarize yourself with GA, the better job you’ll do of translating search interest into real-world results.

In this guide, I’ll walk you through the basics. Then we’ll take a look at some advanced analytics relevant to online marketers and see how GA can help you there, too.

Integrating tools with analytics

If you have never used Google Analytics before, it is important to set up goals and conversions to properly track the results of your marketing campaigns. This is the best way to analyze data collected from your website. If you are not sure where to start, there is a wealth of information available on the Google Analytics Support page that will help you get set up: . Once you are ready to get started, follow these steps:

  • Navigate to admin > view > goals in your account
  • Click + NEW GOAL at the top of the page (note: if you have more than one website associated with your account, make sure the correct website is selected)
  • Give each goal a name and click continue
  • In step 2, select template if pre-defined templates work for you or custom if they do not (if custom, click continue)
  • Follow instructions on screen until finished

Setting up goals and conversions in Google Analytics

Custom dimensions and custom metrics are a relatively new feature in Google Analytics. They allow you to collect information about your users that isn’t available by default. This can include things like login status, whether or not the user is using a mobile device, whether or not the user has explored the advanced search functionality on your site, etc.

Custom reports are useful for when you need to see data based on multiple segments at once (e.g., how many branded keywords were searched for in the last month).

Custom dashboards allow you to view all of your most important metrics and see what areas of your site need improvement at a quick glance.

Learn how to get the most out of your analytics.

The first thing you should do with Google Analytics is make sure that you are looking at the right view. You want to be looking at your data unfiltered. If your data gets filtered, then those filters will alter what you see in your reports, and this could change the decisions you make.

If you think someone else might have added filters to your view, check out what they are by clicking on the “Admin” tab up top near where it says “Home.” Then click “Filters” on the left hand side of your screen under the “View” column.

To use Google Analytics effectively, you need to set up a goal or goals for each conversion funnel. By tracking page views and time spent on a page, as well as bounce rate and exit rate, you can tell how users engage with each step of your funnel. Once you know where they drop off, it’s easy to work backwards through your website and find out what went wrong with user experience at that point that caused them to leave. You can then make changes accordingly until more people finish their purchase or sign up for a trial (or whatever else it is that you’re trying to get them to do).

Final Thoughts

Google Analytics is an essential tool for any business, blog, or website that wants to engage with its users more effectively. I hope some of the important numbers and facts we dug up will help you understand how this invaluable site works a little better.



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