Google Analytics 4 (GA4) is changing the way many businesses monitor their website performance.
There are an estimated 8.4 million websites using Google Analytics 4 as of March 2023, it’s obvious that its usage has taken off in a big way.
Not only is GA4 used by massive companies and organizations, but it is also becoming increasingly popular with WordPress sites (1.2 million users so far) and over 237,000 Shopify stores.
Let’s Look at Latest Google Analytics 4 Statistics
- There are an estimated 8.4 million websites using Google Analytics 4 as of March 2023.
- GA4 is used by 1.2 million WordPress sites and 237K Shopify sites.
- Google Analytics 4 launched on 14 October 2020.
- GA4 deadline for adoption by 1st July 2023 and Universal Analytics will be deprecated.
- GA4 can create and track up to 300 Events and 30 conversions.
- GA4 employs well-known analytical tools, such as predictive analytics, among others.
Sources: (Builtin, Google, SearchEngineJournal)
GA4 Vs Universal Analytics
Here is the differences between GA4 and Universal Analytics:
|Data Model||Event-driven model||Session-based model|
|Reporting||Real-time reporting with a more intuitive interface||Data processing takes time and reports are not real-time|
|Tracking||Cross-domain and cross-device tracking||Limited cross-device tracking|
|Integrations||Built-in integration with Google Ads, Firebase, and Google Cloud||Integration with third-party platforms is possible|
|AI and Machine Learning||Advanced AI and machine learning capabilities for deeper insights||Limited AI capabilities|
|Data Privacy||Better user privacy measures||Limited user privacy measures|
|Customization||More customization options for data tracking and reporting||Limited customization options|
Universal Analytics has been a reliable tool for tracking website traffic and user behavior, GA4 offers a more comprehensive and user-centric approach to data analysis with advanced AI capabilities, cross-domain and cross-device tracking, and better user privacy measures.
Benefits of Google Analytics 4
Here are some of the most important benefits of using Google Analytics according to experts and marketers.
- Provides insights into website/app traffic and user behavior
- Helps identify which pages/content are most popular
- Allows for tracking of specific goals, such as conversions or purchases
- Offers real-time data on website/app activity
- Can be used to track the effectiveness of marketing campaigns and advertising efforts
- Provides demographic information about website/app visitors, such as age, gender, and location
- Offers customizable reports and dashboards for easy data visualization.
#1. Web and app tracking combined
Google Analytics 4 provides the advantage of being able to track web and app usage simultaneously according to Rudderstack.
This is incredibly helpful for businesses who are reaching customers across multiple platforms, as it allows for comprehensive data analysis from a single source.
Having an easily accessible overview of which channels users are most frequently accessing can help deployments of marketing strategies that focus on the areas with the highest return on investment.
Ultimately, this makes Google Analytics 4 a valuable asset in optimizing any business’s digital presence.
#2. Easier data analysis
According to Mark Kane, a brand advisor, Google Analytics is a great tool for website creators looking to improve their website’s performance.
One of the biggest benefits of using this software is that it makes data analysis easier. Through its comprehensive and versatile features, web creators are able to take a deeper dive into their website’s analytics and gain useful insights for making smart decisions.
Additionally, Google Analytics simplifies the entire data analysis process by putting everything in one organized space with easy accessibility so users can focus on optimizing every detail of their website without getting overwhelmed by complicated analytics techniques.