15+ Google Analytics Statistics & Usage Numbers For 2024
Google Analytics is one of the most popular website analytics platforms in use today. It provides a wealth of data that can help business owners and marketers understand how their website is performing.
We will discuss some Google Analytics statistics and facts that you need to know and provide some tips on how to make the most of this powerful tool.
01.
Google Analytics Statistics: Key Numbers
- Google Analytics is used by 55.49 % of all websites.
- 86% of all websites that use traffic analytics tools are using Google Analytics.
- Approximately 37.9 million websites use Google Analytics.
- 30+ languages are supported by Google Analytics.
- Google Analytics is used by 71% of small businesses under 50 employees, 6% of large businesses over 1000 employees, and 23% of medium-sized businesses.
02.
Google Analytics Usage Statistics
Google Analytics is super popular for tracking web traffic and user behavior. It is widely adopted across millions of websites, including a significant portion of the top-ranked ones. Check out these stats to see just how widespread it is:
- Google Analytics is used by 55.49 % of all websites.
- Approximately 37.9 million websites use Google Analytics.
- 61.3% of the top 10,000 websites use Google Analytics.
- Google Analytics is used by 47.1% of the top 100,000 websites.
03.
Google Analytics 4 Statistics
Google Analytics 4 (GA4) is changing how businesses track and understand their website performance. In this section, we’ll look at how many sites are using GA4, its cool features, and important dates you should know. See how GA4 makes data tracking and predictive analytics even better:
- There are an estimated 14.2 million websites using Google Analytics 4.
- GA4 has 3.2 million users from the United States.
- GA4 is used by 1.2 million WordPress sites and 237K Shopify sites.
- Google Analytics 4 launched on 14 October 2020.
- GA4 deadline for adoption by 1st July 2023 and Universal Analytics will be deprecated.
- GA4 can create and track up to 300 Events and 30 conversions.
- GA4 employs well-known analytical tools, such as predictive analytics, among others.
Sources: (Builtin, Google, SearchEngineJournal)
How Many Websites use Google Analytics?
There is approximately 37.9 million website using Google Analytics. The rest of the websites use other analytics tools like Piwik, Clicky, and Woopra.
Abou Google Analytics
| Topic | Facts |
|---|---|
| Name | Google Analytics |
| Description | A web analytics service that tracks and reports website traffic and user behavior |
| Launch | Google Analytics was launched in November 2005 |
| Features | Google Analytics offers a range of features, including tracking of website traffic, user behavior, demographics, and conversion rates |
| Integration | Google Analytics can be integrated with other Google tools, such as Google Ads and Google Search Console, as well as third-party applications |
| Versions | Google Analytics has two versions: the free version and Google Analytics 360, which is a paid enterprise version with more advanced features |
| User Base | As of 2021, Google Analytics is used by over 80% of websites on the internet |
| Acquisition | Google acquired Urchin Software Corporation in April 2005, which later became the foundation for Google Analytics |
| Mobile App | Google Analytics offers a mobile app for both Android and iOS devices, allowing users to track their website metrics on-the-go |
| Data Retention | Google Analytics data is retained for 26 months by default, but users can choose to adjust the retention period |
| Data Privacy | Google Analytics is compliant with GDPR (General Data Protection Regulation) and offers a range of data privacy settings for users |
