7+ Facebook Marketplace Statistics & Facts [2023 Update]

According to the latest Facebook Marketplace statistics, over 1.1 billion Facebook users in 70 countries are now using Facebook Marketplace, which has 51.19% of the online market share for social commerce.

Facebook Marketplace is a feature that allows users to buy and sell items directly through the Facebook app. It’s been around since October 2016, and has quickly become one of the most popular ways to buy and sell goods online.

Let’s discuss some important Facebook marketplace statistics to discover the state of the marketplace.

Key Finding: Facebook Marketplace Statistics

  • In 2021, Facebook Marketplace had 1.1 billion users.
  • 6 fake Facebook Marketplace ads are posted every minute.
  • 474 million active users, or 16%, log in to Facebook solely to shop on Facebook Marketplace.
  • 7% of all US Facebook users have purchased something via Facebook Marketplace.
  • In 2021, Facebook Marketplace revenue was $26 billion, a 48 percent increase from the previous year.
  • 14% of people had made a purchase using Marketplace, as opposed to 6% for Craigslist.
  • 9% of people who had used Facebook Marketplace had been contacted by a fake profile.
  • 17% of people were scammed on Facebook Marketplace.  
  • 70 countries use Facebook Marketplace.

On this page, you will learn more about Facebook marketplace statistics on sales, revenue, growth and more.

How many people use Facebook Marketplace

According to Facebook, 1.1 billion people visit the Marketplace every month. Thanks to its large user base, Facebook Marketplace has quickly become one of the most popular ways to buy and sell used goods online.

Whether you’re looking for something specific or just browsing, chances are you’ll be able to find it on Facebook Marketplace.

With so many people utilizing the network, it’s no surprise that it’s become a popular online shopping destination.

Facebook Marketplace Market Share

Facebook’s Marketplace has 51.19% of online market share for social commerce. This puts Facebook in first place in the table.

Here is the market share table for social commerce space.

PlatformMarket Share
Facebook Marketplace51.19%
Instagram15.81%
Facebook Shop (one brand)9.54%
TikTok9.34%
Facebook Messenger5.37%
Source

Facebook Shop Active Stores

These statistics make a strong argument for why Facebook marketplace is becoming an essential for SMB’s. It can be seen that the Facebook marketplace has grown dramatically in the past years. 

This trend is expected to continue and more businesses will be joining Facebook marketplace in the years to come. Therefore, every business must try their best to adapt themselves to this trend by creating their own seller pages on Facebook and finding the right customers.

Facebook Shop Monthly Active Users

Facebook Shop Monthly Active Users

Overall, Facebook’s foray into the eCommerce space is proving itself to be a successful one. The figures suggest a sustained increase in active users and sales, as well as favorable word-of-mouth, which should continue as long as users see value in this new function.

Facebook Marketplace Users

Facebook Marketplace Users

In 2021 Facebook marketplace has 1.1 billion monthly users. That represents a population that is more than three times the current population of the United States. 

As long as people continue to value the convenience of not having to go out and find something in person, as well as the ability to send a message to have someone else handle it for them, Facebook Marketplace will continue to grow at an exponential rate. 

It will encourage more local businesses to take use of it. This is a trend that you should get on board with right away so that by 2021 you may be one of the individuals benefiting from this extremely popular marketplace that is only going to increase in popularity further.

Facebook Marketplace Revenue

Facebook Marketplace is expected to generate $28.15 billion for the third quarter of 2022. This number was $26 billion in 2021.

This growth is due to the increasing popularity of Facebook Marketplace, as well as the increasing number of people who use it.

Facebook Marketplace Growth

Since its inception in October 2016, Facebook’s Marketplace has grown 7.69% in 2022 from last years.

The Facebook marketplace revenue generated is $28 billion in the third quarter of 2022 and in 2021 it was at $26 billion.

Facebook Marketplace Shopping

Facebook Marketplace is making a significant impact on the online sales industry. When looking for an easy platform to sell their items, more than 20% of users prefer Facebook Marketplace, and more than 22% prefer the ‘trust’ factor associated with Facebook Marketplace, according to Facebook.

With new features being added to the service on a regular basis, the Facebook Marketplace app is expected to grow even more popular in the coming years.

Facebook Marketplace Fake Profile

Facebook Marketplace has over 1 billion users, and so if 9% have been approached by fake profiles.

Fake accounts are a nuisance and can detract from the buying and selling experience. They can appear legitimate by having both photos and information filled out on the profile, which can make them more appealing to buyers.

If you are a Facebook Marketplace user, try to be aware of this. And report it immediately. There are lots of unscrupulous people out there.

Scam on Facebook Marketplace

People need to be aware that when using Facebook Marketplace, they are somewhat vulnerable to scams and fake products. 

The site could be used more safely if there were a feature that only allowed you to talk to the people you had previous conversation with. In the future, social media websites might start taking security more seriously.

Facebook Marketplace Scam Search in Google

The statistics in 2021 revealed that not only was there a significant increase in the number of scams, but on average, there were around 6 faked Facebook Marketplace ads posted every minute. 

These numbers have led to fears that Facebook is losing control of its Marketplace functionality, which is becoming increasingly inaccessible to everyday consumers who are constantly bombarded with fake offers.

Number of Countries Use Facebook Marketplace

Number of Countries Use Facebook Marketplace

According to Facebook, as of March 2023, Facebook Marketplace is available in 92 countries across the Americas, Africa, Asia, Australia, and Europe, according to the latest data we gather. 

The Facebook marketplace is a world of opportunity for people who want to try selling their own items, but aren’t quite sure where to start. 

If you’re ready to get started, it’s easy to list items for sale and make some extra cash. Selling items on the Facebook marketplace is surprisingly easy, and a great way to make a little money on the side.

Facebook Marketplace Ads

We can observe that Facebook Marketplace advertising reaches between 495 and 562 million individuals each month across the top three industries. Due to the fact that Facebook presently has over 2 billion monthly users worldwide, this simply scratches the surface of the number of prospective users who may be contacted through this network. 

As Facebook continues to enhance its ad platform to fit a variety of marketing methods and budgets, we should expect to see more increases in reach in the near future.

Facebook Marketplace Monthly Active Users

According to Statista, Facebook Marketplace registered more than one billion monthly global users in the first quarter of 2021. This was confirmed by CEO Mark Zuckerberg in the company’s Q1 earnings call on April 28, 2021(Gadgets360).

The same source also states that Facebook Marketplace reached one billion monthly active users (MAUs) in Q1 202.

Facebook Marketplace Sales Statistics

In 2022, Facebook Marketplace sales is totaled $28 billion. That’s a quiet increase from the $26 billion in sales that were reported in 2021. 

This growth is likely due to the increasing popularity of Facebook Marketplace. As more and more people use it, more businesses are likely to start selling through it.

And as more businesses sell through it, the volume of sales will continue to grow.

Source

Facebook Earning Reports

Forrester

Glasgowlive

Facebook Marketplace

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