17+ Facebook Marketplace Statistics & Facts in 2024

ByYaqub M. (CBC) Updated on

According to the latest Facebook Marketplace statistics, over 1.1 billion Facebook users in 70 countries are now using Facebook Marketplace, which has 51.19% of the online market share for social commerce.

Facebook Marketplace is a feature that allows users to buy and sell items directly through the Facebook app. It’s been around since October 2016, and has quickly become one of the most popular ways to buy and sell goods online.

Let’s discuss some important Facebook marketplace statistics to discover the state of the marketplace.

Facebook Marketplace Statistics: Key Numbers

  • Facebook Marketplace had 1.1 billion users.
  • 6 fake Facebook Marketplace ads are posted every minute.
  • 474 million active users, or 16%, log in to Facebook solely to shop on Facebook Marketplace.
  • 7% of all US Facebook users have purchased something via Facebook Marketplace.
  • In 2021, Facebook Marketplace revenue was $26 billion, a 48 percent increase from the previous year.
  • 14% of people had made a purchase using Marketplace, as opposed to 6% for Craigslist.
  • 9% of people who had used Facebook Marketplace had been contacted by a fake profile.
  • 17% of people were scammed on Facebook Marketplace.  
  • 70 countries use Facebook Marketplace.
Facebook Marketplace Statistics

Sources: (Forrester, FB, Facebook Marketplace)

Facebook Marketplace User Statistics

Facebook Marketplace is booming with tons of users and activity. Check out these impressive stats:

  • Facebook Marketplace had 1.2 billion users.
  • 1.1 billion people visit the Marketplace every month.
  • About 33% of global social media users use Facebook Marketplace
  • 16% of active users log into Facebook just to browse Marketplace.
Facebook Shopping Media Popularity

Facebook Marketplace Demographics

Facebook Marketplace has a wide range of users with some interesting age and gender trends. Here’s a quick breakdown of the main demographics:

  • Males aged 25-34 are the largest group on Facebook Marketplace, at 17.9%.
  • Females aged 25-34 account for 13.8% of users.
  • The smallest group is females aged 13-17, at just 0.1%.
  • Users aged 18-24 make up 17% of the audience, with 7.0% female and 10.0% male.
  • For users 65+, females are 3.1% and males are 2.6% of the audience.
FACEBOOK MARKETPLACE DEMOGRAPHICS

Facebook Marketplace Market Share

Facebook’s Marketplace has 51.19% of online market share for social commerce. This puts Facebook in first place in the table.

Here is the market share table for social commerce space.

PlatformMarket Share
Facebook Marketplace51.19%
Instagram15.81%
Facebook Shop (one brand)9.54%
TikTok9.34%
Facebook Messenger5.37%
Source
Facebook Marketplace Market Share Statistics

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.

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