I’ve compiled a list of insightful Facebook Ads statistics; a brief overview is provided below.

Facebook Ads Statistics: Key Findings

  • 93% of social marketers advertise on Facebook.
  • 40% of businesses generated the highest ROI from Facebook ads
  • Facebook ad click-through rates average 0.90%.
  • Facebook ads average 0.85% engagement.
  • 200 million businesses use Facebook tools for advertising.
  • On average, Facebook users click 12 ads per month.
  • The average cost per click for Facebook ads is $1.72.
  • Facebook ads average $18.68 per click (CPA) across all industries.
  • The average conversion rate for Facebook ads is 9.21% across all industries.
  • Facebook ads can reach 2.11 billion users, 72.5% of their monthly active users.

Sources: (Invoca, HubSpot, WordStream, Facebook, Data Reportal.)

#1. 93% of Social Marketers Prioritize Facebook Advertising.

93% of social marketers are using FaceBook for advertising

Source: Invoca

Significance of the Data: Very High

Mentioned By: Sprout Social, Statista, Hootsuite, Neal Schaffer, Socialpilot, and more . 

What does the data SuggestJustification
Facebook remains a cornerstone in the arsenal of social marketers.An overwhelming 93% adoption rate exemplifies its standing as a primary advertising channel.
Any comprehensive social marketing strategy must include Facebook advertising.Its unparalleled reach and utility make it indispensable for brands aiming for impactful social engagements.
Exploring supplementary platforms is still crucial.While Facebook is dominant, a diverse multi-platform approach ensures comprehensive market penetration and varied audience touchpoints.

#2. 40% Report Highest ROI from Facebook Ad Campaigns.

40% of businesses generated the highest ROI from Facebook ads

Source: HubSpot

Significance of the Data: High

Mentioned By: Search Logistics, Sprout Social, Hootsuite, Linkedin, Databox, Radd Interactive, Neal Schaffer, and more.

What does the data SuggestJustification
Facebook ads are a pivotal source of ROI for a significant portion of businesses.At 40%, it’s evident that Facebook plays a central role in delivering optimum returns for many enterprises.
Investing in Facebook ad strategies is imperative for substantial ROI.This data underscores the platform’s capability to drive tangible and profitable outcomes.
Diversified ad strategies across platforms remain essential.While Facebook stands out for many, casting a wider net ensures capturing all potential ROI opportunities in the digital landscape.

#3. Facebook Ads Boast 0.90% Average Click-Through Rate.

Source: WordStream

Significance of the Data: Medium

Mentioned By: Linkedin, Adbraze, Databox, Growth Marketing Genie, Brafton, Scale Crush, Instapage, and more.

What does the data SuggestJustification
Facebook ads yield a moderate click-through rate (CTR) on average.A CTR of 0.90% sets a benchmark for advertisers to gauge their ad performance against.
Brands should optimize ad content to exceed this average.Striving beyond the average is vital for brands aiming for superior engagement and results on the platform.
Understanding audience preferences and behaviors is critical.To achieve and surpass this CTR, insights into user interactions and preferences on Facebook are paramount.

#4. Facebook Ad Engagement Rate Stands at 0.85%.

Significance of the Data: Medium

Mentioned By: word stream, oberlo, influencer marketing hub, barker social, Medium, and more.

What does the data SuggestJustification
Facebook ads command a modest engagement rate on average.With 0.85% as the standard, it provides a metric for businesses to evaluate their ad interactions.
Brands should endeavor to elevate their ad engagement metrics.In a competitive digital environment, pushing beyond the average rate is key to maximizing ad effectiveness.
Crafting relevant and captivating content is essential.Given this baseline, brands must prioritize tailored, engaging content to foster deeper connections and interactions with their audience.

#5. 200 Million Businesses Tap into Facebook’s Advertising Tools.

Source: Facebook

Significance of the Data: Very High

Mentioned By: HubSpot, Social Pilot, Oberlo, Hootsuite, Influencer Marketing Hub, Buffer, Pagekits, and more.

What does the data SuggestJustification
Facebook’s advertising tools are an industry mainstay for businesses worldwide.The staggering number of 200 million businesses underscores the platform’s ubiquity and trust in its capabilities.
Adopting Facebook tools is nearly non-negotiable for modern enterprises.Such a vast user base suggests that to remain competitive, businesses should harness these tools.
Continuous updates and learning are vital for maximum efficacy.Given the widespread use, staying abreast of the latest features and best practices ensures a competitive edge on the platform.

#6. Average Facebook User Clicks 12 Ads Monthly.

Source: Data Reportal

Significance of the Data: High

Mentioned By: Social Pilot, Hootsuite, Sprout Social, Oberlo, The Social Shepherd, Klient Boost, Blogging Wizard, Backlinko, and more.

What does the data SuggestJustification
Facebook users are regularly engaging with advertised content.With an average of 12 ad clicks per month, it’s evident that ads are an integral part of the user experience.
Brands have recurring opportunities to capture user attention on Facebook.This frequency suggests consistent potential touchpoints for businesses to resonate with their audience.
Crafting standout ads is crucial in the crowded digital landscape.With numerous ads presented to users monthly, only the most compelling and relevant will secure those valuable clicks.

#7. Facebook’s Average Cost Per Click: $1.72.

Source: WordStream

Significance of the Data: Medium

Mentioned By: Metrichq, Ads Targets, Hootsuite, Vertical Leap, Dash This, Solocom, and more.

What does the data SuggestJustification
Facebook’s advertising platform commands a moderate cost-per-click (CPC).At $1.72, this metric provides a tangible benchmark for ad expenditure on the platform.
Advertisers must factor this average CPC into their budget considerations.This valuation gives businesses a starting point for financial planning and ROI estimations in their campaigns.
Effective targeting and ad optimization are pivotal.To ensure value for money and drive efficient results, refining audience targeting and ad quality are paramount at this CPC.

#8. Average Cost Per Action on Facebook: $18.68 Across Industries.

Source: WordStream

Significance of the Data: Medium

Mentioned By: Instapage, Adbraze, Growth Marketing Genie, Blend Commerce, Solocom, Klientboost, Agency Analytics, and more.

What does the data SuggestJustification
Facebook’s advertising platform demands a specific investment for desired actions across industries.The average CPA of $18.68 serves as a standard measure of ad effectiveness and investment efficiency.
Businesses must meticulously evaluate their ROI against this CPA benchmark.It’s essential to discern whether the resultant actions align with the investment, ensuring sustainable ad campaigns.
Crafting high-converting ad strategies is of the essence.To drive down CPA and maximize value, brands need to prioritize compelling content, precise targeting, and continuous optimization.