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More than half of the all Consumers have become more eco-friendly during the COVID-19 pandemic, according to a PwC poll performed in 22 countries in 2021. As society becomes more and more environmentally conscious, it seems that people are buying into the idea of sustainability with their wallets.

According to a 2015 Nielsen report, 66 percent of global consumers say they’re willing to pay more for sustainable brands. This figure will only rise in the coming years as people become more aware of the detrimental environmental impact of their lifestyles on the globe.

So what does this mean for businesses? In order to stay competitive, companies will need to adopt sustainable practices and messaging that resonates with today’s consumers. 

Let’s look at some eye-opening environmentally conscious consumer statistics. 

Key Environmentally Conscious Consumers Statistics

  • 22% of consumers say they have made major changes to be more environmentally friendly.[13]
  • 57% of consumers are willing to change their buying habits to help the environment according to an IBM Consumer survey. 
  • 66% of consumers worldwide say they’re willing to pay more for sustainable brands.[1]
  • 73% of Millennials are willing to pay more for sustainable offerings.[8]
  • 45% of consumers are willing to buy more from companies that they believe care about the environment.. (Global Sustainability Reports by Nielsen)
  • 92% of customers are more likely to trust a brand that is environmentally or socially conscious.[2]
  • 53% of Consumers are prepared to spend extra for product packaging that is environmentally friendly, according to a recent survey. [3]
  • 81% of people throughout the world expect businesses to be environmentally conscious in all of their advertising and marketing activities.(Getty Image press)
  • 85% of respondents now are concerned about air pollution, compared to 84% of those who responded to a survey conducted in July of this year.[4]
  • 69 percent of respondents do everything they can to limit their carbon footprint.[6]
  • 52% of consumers want brands to create products with less packaging. (GWI)
  • 45% of consumers’ primary purchasing motivator are companies with a reputation for being environmentally responsible.

Consumer Sustainability Trends

  • 60% of the consumers globally rated sustainability as an important purchasing factor and in the US that number is above the global average at 61%.[9]

Consumer demand for sustainable products

  • 52% of consumers want brands to create products with less packaging. [6]
  • 1/3 of consumers are willing to pay a premium for sustainable products.[9]
  • 77% of Americans are concerned about the environmental impact of products they buy.[10]

Eco-friendly Consumer Trend Statistics

  • 455 of shoppers wanted to find eco-friendly or environmentally responsible brands.[12]
  • 57% of consumers are willing to change their purchasing habits to help reduce negative environmental impact. [11]

Environmentally Conscious Consumers Statistics Canada

  • 62 percent of Canadians are ready to pay more for packaging that originates from a more environmentally friendly environment according to the Asiapulpaper survey.
  • 74% of Canadians consider sustainability an important factor when making purchases.
  • Canadians sustainability purchasing decisions relate to Food(63%), Retails goods(56%), and office goods(53%).
  • 97% engaged in some form of sustainable activity such as recycling(90%), reusable shopping bags(79%), and many other activities.
  • Up to 42% of Canadians now avoid plastic and buy products with less packaging whenever possible. (PWC Research Report 2019)
  • 38% are looking for products with environmentally friendly packaging.
  • 90% of Canadians think science should be followed to make the world more sustainable. (Newire)
  • 63% of Canadians say the COVID-19 outbreak has made them more eco-friendly. (Newire)

Environmentally Conscious Consumers Statistics UK

  • 45% of UK consumers want to buy eco-friendly products. (GWI)
  • 68% of online consumers in the U.S. and UK would or might stop using a brand because of poor or misleading CSR(Corporate Social Responsibility).
  • Only 5% of buyers don’t care if the things they buy are eco-friendly or sustainable.
  • 41% of consumers value eco-friendly and sustainable items.
  • 84% believe a poor  environmental track record brands would or might make them quit buying. (CSR Report)
  • 64% of people state plastic pollution as their number #1 environmental concern (GWI)

Environmentally Conscious Consumers Statistics Australia 

  • Australian consumers are more likely than other consumers to purchase ethical and environmentally friendly products.(CouriersPlease Reports)
  • 85 percent of consumers want retailers and brands to be more transparent about the sustainability of their products.
  • 40% of consumers believe a company’s social and environmental efforts are very or extremely important when purchasing products or services. (Finder Reports)

Final Thought

Thus, companies that ignore sustainability risk losing a large portion of their customers. Millennials and Baby Boomers are particularly prone to purchase products and services that align with their ideals.

The green movement seems to bring people from both sides together because we all want to live more sustainably. Smart companies will adopt socially responsible marketing.


What are eco friendly products

Being an environmentally conscious consumer is much more than just recycling. It takes research and dedication to find the products that are right for you. However, with this list of eco-friendly products, we hope to make your life a little easier. 

there are many eco friendly product exist and they are reusable water bottles, solar-powered homes, wind energy generators, compost bins, recycled toilet paper, bamboo toothbrushes, compostable utensils and straws, wood and soy candles, biodegradable travel mugs, bamboo utensils and plates, and many more.

.We can all work together to support companies that are doing their part to reduce our carbon footprint on this planet.

What is green consumer

Green consumers are those that purchase environmentally friendly products that have little to no negative impact on the environment, as well as those who are environmentally conscious in other aspects of their consumption. 

Additionally, by adopting a low-impact way of life, you may be a green consumer in every aspect of your daily activities.

Green consumers buy environmentally friendly items, make charitable contributions to environmental causes, and use their purchasing power to pressure firms to produce greener products. 

Though green consumer activities will not necessarily be able to undo the harm that has already been done to the environment, they will be able to reduce the negative influence that our lifestyles have on the ecosystem.


Getty Image press

Nielsen Report 2015



Retail Council


Finder Reports

The Global Sustainability Study


iBM Consumer Reports 

World Economic Forum


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