Average Bounce Rate Benchmark, According to 15 Studies & Reports

ByYaqub M. (CBC) Updated on

Based on the data we collected, we calculated that the average bounce rate benchmark is approximately 55.43% across the industry. 

Findings: The average bounce rate across these 15 studies and reports from 2018 to 2023 is approximately 55.43%.

Average Bounce Rate Benchmark

This value is an average calculated from 15 different studies and reports containing average website bounce rate benchmarks. As with any average, individual results can vary widely based on specific conditions and contexts, and this should be taken into account when using this figure to inform decision-making.

Average Bounce Rate Benchmark Studies And Published Reports: 

  • 53.7% CXL 2023 (Study)
  • 50% Siege Media 2023 (Study)
  • 60.78% DataBox 2023 (Reported)
  • 38% Monetate 2022 (Study)
  • 56.2% NCBI 2022 (Reported)
  • 55.8 SimilarWeb 2022 (Reported)
  • 30.5% SimilarWeb  2021 (Study)
  • 47% Contentsquare 2021 (Study)
  • 62.6% Linkedin 2021 (Reported)
  • 55.69% OHO 2021 (Reported)
  • 60% Spinutech, Hinge Marketing, and Brafton 2021 (Reported)
  • 40% UEA eprints 2020 (Reported)
  • 54% Wave 2019 (Study)
  • 57.19% Digi Shuffle 2018 (Study)
  • 60% Casey Ordona 2021 (Study)

Why is this list being compiled?

Grasping what the average website bounce rate means is crucial for a few key reasons connected to how users interact with your site, how well your site performs, and your business’s overall success.

It offers a critical lens through which businesses and marketers can evaluate the effectiveness of their online presence and identify areas for potential improvement.

So, we put together this average website bounce rate to find out how engaged websites really are. So you can figure out if the rate of people leaving your website is normal or not. 

Keeping an eye on this metric is key for making smart choices about what to create, how your website looks, marketing plans, and knowing who you want to reach. By checking it often, you can stay flexible and effective in your digital approach, making things more interesting for visitors and possible customers.

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.

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