Buy Online Pick Up In Store Statistics (BOPIS)
Shopping has never been easier or more convenient for consumers. Buy Online, Pick Up In Store, or BOPIS, has made shopping faster and more efficient than ever before.
Buy Online Pick Up In Store Statistics – BOPIS Statistics
- In the last six months, 67 percent of American shoppers used BOPIS.
- 75% of shoppers who have used BOPIS say they are likely to make additional BOPIS purchases.
- 50% of shoppers choose an online store based on whether they can pick up their order in-store.
- 50% of adult consumers use BOPIS.
- 49% picked click-and-collect to avoid shipping costs.
- In 2020, US shoppers spent $72.5 billion on click-and-collect fulfillment—9.1% of all ecommerce sales.
- BOPIS is preferred by 50% of shoppers due to its convenience.
Source:Radial, Icsc, Emarketer, Digitalcommerce360
BOPIS Usage by Generation
- 39.0% are Millennials (b.1981-1996)
- 36.1% are Gen Z (b.1997-2012)
- 17.8% are Gen X (b.1965-1980)
- 7.1% are Baby Boomers (b.1946-1964)
Source: U.S. Census Bureau and Statista
Why Shoppers Prefer BOPIS and Curbside Pickup
- 50% choose BOPIS/curbside pickup for convenience.
- 48% opt for it to avoid shipping fees.
- 39% use it to get their items faster.
- 34% prefer it to avoid going inside the store.
- 30% use it to ensure product availability.
- 29% select it to support local stores.
- 26% choose it for better return options.
- 25% use it to avoid crowds.
- 23% opt for it for better control over the pickup time.
Source: Digitalcommerce360
Curbside Pickup Statistics
Curbside pickup has quickly become a preferred shopping method for many consumers. Over half of large retail chains now offer this convenient service.
- There was a 66% increase in online shoppers using curbside pickup in 2022.
- On average, 43.5% of online shoppers used curbside pickup for their most recent purchase in 2022.
- Curbside pickup has an additional buy-rate of up to 45%.
- Over 50% of large retail chains offer curbside pickup.
- 85% of shoppers have increased curbside pick-up since covid-19.
- 61.9% of millennials, 54.2% of Gen Z, and 32% of Gen X consumers used curbside pickup for online purchases.
- 52% of digital grocery sales in 2022 were picked up rather than delivered.
- 42% of consumers prefer curbside pickup over in-store purchases.
- 47.4% opt for curbside pickup to avoid paying shipping fees.
- According to a recent study, 33% of young adults who began curbside pickup during the pandemic intend to continue.
Sources: (Pymnts, Statista, Digital Commerce360, Incisiv, National Association of Convenience Stores, Insider Intelligence)
Click And Collect Statistics
The advent of click-and-collect services is reshaping retail experiences, with projections suggesting 10% of all sales will be fulfilled by this method by 2025.
- 10% of all sales will be fulfilled by click and collect by 2025.
- 67% of consumers in the United States have used click-and-collect.
- Click-and-collect shoppers visit stores 2.5 times more frequently than non-click-and-collect shoppers.
- Click-and-collect accounts for 9.1% of all retail eCommerce sales.
- 34% of retailers have seen an increase in in-store sales since implementing click-and-collect.
- 67 percent of click-and-collect customers who pick up their orders in-store purchase additional items.
- In 2023, US buyers will spend $113.19 billion on click and collect, an 18.1% increase year on year (YoY).
- 23% of online shoppers prefer click and collect to home delivery.
- 42% are now more likely to use click and collect services.
- Click-and-collect sales in the United States will reach $154.30 billion by 2025.
- In May 2020, in-store pickup increased by more than 554% year on year.
Sources: (Kibo Commerce, Insider Intelligence, Cnbc, Barclay Card, Icsc, Bbc, Divante, Business Insider.)
Click and Collect Retail Sales in the U.S. (2019-2024)
- 2019: $35 billion
- 2020: $72.5 billion
- 2021: $83.5 billion
- 2022: $101 billion
- 2023: $120.2 billion
- 2024: $141 billion
Source: eMarketer, Statista 2021
Top Challenges in BOPIS Implementation
- 49% face challenges with the speed of having orders ready for in-store pickup.
- 44% struggle with in-store space for picking up online orders.
- 36% encounter issues syncing online and in-store inventory.
- 31% report difficulties training in-store associates to fulfill online orders.
- 30% face a lack of customer awareness for the BOPIS program.
- 28% are concerned about increased fraud risk.
- 23% experience pushback from store associates.
- 22% cite legacy technology systems not being sophisticated enough.
- 19% face a lack of customer demand for the service.
- 11% report no challenges.
- 3% mention other challenges.
Source: NAPCO Research
