With over 330 million monthly active users, Twitter is one of the most popular social media platforms.
But what is the average time spent on Twitter per day?
The average user spends roughly 20.45 minutes per day on Twitter, according to recent data we gathered from eMarketer, BroadBandSearch, Backlinko, and FameMass.
Of course, this number will vary depending on how much time you spend on social media in general and how active you are on Twitter. If you’re a heavy social media user, you may spend more than 34 minutes on Twitter each day.
And if you’re not very active on the platform, you may only spend a few minutes per day.
Whatever time you spend on Twitter, remember that it can be a terrific opportunity to interact with others, share your opinions and experiences, and stay up to speed on what’s going on in the world.
So what does it mean for businesses and how to effectively utilize the platform?
Reasons Why Your Business Should Be on Twitter
Twitter has been around for more than a decade, and it has evolved from a platform primarily used by celebrities and politicians to a powerful marketing tool used by businesses of all sizes. If your company isn’t already on Twitter, now is the time to start.
Here are four reasons for this:
#1. Puts the spotlight on your brand
According to Devrix, one of the many benefits of using the platform is that businesses can get creative with developing and showcasing their brand identity.
For example, to set themselves apart from their competitors, companies can make social campaigns and initiatives that are only related to their mission statement.
By using Twitter as a platform, businesses are able to connect directly with their customers across diverse fields, including style, music, and more—allowing your brand identity to shine through.
#2. Reach a wider audience
Twitter is an essential resource for businesses looking to connect with potential customers.
Not only does it boast over 330 million active users, but it also enables businesses to flex their creative muscles by posting informative, entertaining, and engaging content that encourages interaction.
Also, it gives businesses access to a bigger audience than ever before. They can reach more people by being active on the platform and using unique hashtags and mentions to reach followers, who can always come back for more.
With an effective Twitter strategy in place, businesses can easily expand their customer base through retweets, replies, and ‘likes, which all show users that the company knows how to engage with them in meaningful ways.
#3. Keep track of trends and news
Knapton Wright, a top marketing firm, says that it is essential for any business to be on Twitter.
Having a presence on Twitter helps businesses keep up with the latest trends and news in their industry so they can adjust their strategy as needed and ensure that their services remain relevant to their customer base.
Furthermore, having an active presence on Twitter allows businesses to better engage with potential customers who may be looking for a product or service they offer.
Twitter is a powerful marketing tool that every business should be using. With over 330 million monthly active users, Twitter provides businesses with an unprecedented opportunity to reach a large number of people. Because tweets are quickly shared, your message has the potential to reach an even larger audience via retweets and mentions.