Here’s the Average Conversion Rate Benchmark For Major Advertising Platform [Report]
Knowing the average conversion rate benchmarks for top advertising platforms is key for businesses to make the most of their marketing. These benchmarks help you see how well your campaigns are doing and make smart decisions. With that in mind, we’ll dive into the conversion rates for platforms like Google, Facebook, Instagram, and more.
Overview Of Average Conversion Rate Benchmark For Major Ads Platform
| Channel | Average Conversion Rate |
|---|---|
| 3.75% | |
| Microsoft/Bing | 2.94% |
| 9.21% | |
| 1.08% | |
| 0.77% | |
| TikTok | 3.4% |
| Youtube | 1.4% |
| Snapchat | 1.8% |
| 0.54% | |
| 2.35% | |
| 6.5% | |
| TBD | |
| Quora | TBD |
| Shopify | 1.4% |
Average Conversion Rate By Ads Type
| Types | Average Conversion Rate |
|---|---|
| Search Ads | 3.35% |
| Display Ads | 0.55% |
| Video Ads | 4.8% |
| Social Media | 0.71% |
| Organic | 16% |
| Paid | 2.5% |
