20+ AI in eCommerce Statistics, Benefits & Trends in 2024

ByYaqub M. (CBC) Updated on

AI is making a big impact in eCommerce, improving customer experiences and simplifying operations.

But just how impactful is AI in ecommerce industry?

With that in mind, we’ll cover some important AI in eCommerce statistics that show how AI is influencing eCommerce businesses.

AI in eCommerce Statistics: Key Numbers

  • 51% of e-commerce businesses employ AI.
  • 25% rise in sales with AI-powered recommendations.
  • 15% boost in reviews due to AI.
  • 30% increase in each purchase with AI recommendations.
  • 3X boost in conversion rates with AI.
  • 84% of eCommerce businesses are either actively working on integrating AI solutions into their business or have it as a top priority.
  • 80% of retail and ecommerce businesses use AI chatbots or plan to use them in the near future.
  • AI-enabled E-Commerce solutions market worth US$ 16.8 billion by 2030.
  • 1 out of 5 consumers are willing to purchase goods from a chatbot.

Source: (Gartner, Businessinsider,and Forecast Till 2030, UBIsend Report, Elasticpath, Envision International)

Impact of AI in eCommerce Statistics

AI is making big waves in eCommerce, from increasing sales to automating customer chats. Here’s a look at how it’s changing the game:

  • E-commerce AI investments are expected to reach over $8 billion by 2024.
  • Personalized recommendations drive 30% of e-commerce site revenues. 
  • 28% of e-commerce companies use AI on their websites. 
  • AI will automate 85% of customer interactions in e-commerce. 
  • AI can boost e-commerce revenues by up to 15%. 

Source: Linkdin

AI’s Future Impact on E-Commerce Statistics

AI is going to shake up e-commerce big time, helping with everything from personalization to fraud prevention. Here’s what businesses think AI will change soon:

  • 70% believe AI will help with personalization.
  • 54% see AI improving site search.
  • 52% think AI will aid in forecasting.
  • 43% expect AI to enhance marketing.
  • 38% believe AI will optimize pricing.
  • 34% think AI will improve customer service.
  • 28% see AI boosting sales.
  • 25% believe AI will aid in fraud prevention.
  • 19% think AI will help with product assortments.
  • 15% believe AI will improve delivery.
  • 15% see AI assisting with order management.
  • 4% don’t believe AI will help their company.
  • 3% have other expectations for AI.

Source: SearchNode

Consumer Worries About AI in E-Commerce

Consumers have a lot of concerns about AI in online shopping, like privacy issues and losing the human touch. Here’s what they’re worried about:

  • 70% of U.S. consumers are concerned about privacy and data security in AI-powered online shopping.
  • 54% worry about losing the human touch in customer service.
  • 46% are concerned about the accuracy of AI recommendations.
  • 20% fear the potential for increased impulse buying due to AI.
  • Only 3% have no concerns about AI in online shopping.

Source: Statista Top Shop Survey 2023.

Top Consumer Expectations for AI in E-Commerce

Consumers are excited about AI in e-commerce, expecting it to help with price comparisons, finding deals, and personalized assistance. Here’s what they’re looking forward to:

  • 50% of consumers believe AI will improve price comparison in online shopping.
  • 46% think AI will enhance finding deals.
  • 40% expect AI to improve relevant product offerings.
  • 36% see AI providing better personalized assistance.
  • 29% believe AI will improve reviews.

Source: Statista

I am Founder of BusinessDIT, SEO Consultant, Certified Business Consultant by USIDHR and BA from the City University of New York. I bring a four-year experience of boosting online presence. My passion lies in empowering small businesses to excel in the digital arena.

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