I’ve compiled a list of insightful web design statistics; a brief overview is provided below.

Web Design Statistics

  • There are 1.14 billion websites in the world, 17% of which are active and 83% of which are inactive.
  • 94% of first impressions of a website are based on its design.
  • A great UX design can boost conversion rates by up to 400%.
  • 75% of users judge a business’s credibility based on its website’s design.
  • The return on investment (ROI) for UX design can reach 9,900%.
  • 89% of consumers shop with a competitor after a poor user experience.
  • 74% of users are more likely to come back to websites that work well on mobile devices.
  • Up to $2.6 billion in sales are lost every year because websites take too long to load.
  • 47% of users expect a web page to load in two seconds.
  • On average, it costs $3200 to make a simple website.

Sources: (WPBeginner, PR Newswire, UX Design, Kinesis, Forrester, Oracle, Think with Google, Forbes.)

#1. Of 1.14 Billion Websites Worldwide, Only 17% Remain Active.

Source: WPBeginner

Significance of the Data: Very High

Mentioned By: PC World, Website Setup, Siteefy, Curate Labs, Website Rating, Forbes, and more.

What does the data SuggestJustification
Focus on strategies to remain within the active 17%.Staying active and relevant sets websites apart from a vast inactive majority.
Regularly update content and engage with your audience.Continuous engagement ensures sustained traffic and relevance in the digital space.
Audit and retire outdated or irrelevant content.Maintaining a streamlined, updated web presence enhances user experience and search engine rankings.

#2. Website Design Shapes 94% of First Impressions for Users.

94% of website first impressions are related to design

Source: PR Newswire

Significance of the Data: Very High

Mentioned By: Linkedin, Cxl, Datachieve, Clique Studios, Research Gate, Website Builder, Readz, Sweor, Technology Partners, and more.

What does the data SuggestJustification
Invest heavily in professional and intuitive website design.Initial judgments largely hinge on design, impacting user engagement.
Prioritize design updates and trend adaptability.Staying contemporary in design ensures sustained positive impressions.
Regularly gather feedback specifically on design elements.Direct user insights can guide effective design refinements and innovations.

#3. Superior UX Design Amplifies Conversion Rates by a Whopping 400%.

Source: UX Design

Significance of the Data: Very High

Mentioned By: Linkedin, Forbes, Musemind, Big Commerce, Eleken, Forrester, and more.

What does the data SuggestJustification
Prioritize exceptional UX design in digital strategies.Enhanced UX design directly correlates with massive conversion increases.
Collaborate with expert UX designers and continuously innovate.Industry-leading expertise ensures the harnessing of the full potential of UX.
Measure and refine UX based on user feedback and analytics.Continual iteration based on data ensures sustained high conversion rates.

#4. Website Design Determines Credibility for 75% of Users.

Source: Kinesis

Significance of the Data: Very High

Mentioned By: Business, Linkedin, Mighty Fine Design, Sweor, White Peak Digital, Zippia, Web Fx, and more.

What does the data SuggestJustification
Investment in premium website design is non-negotiable.Three-quarters of users equate design quality with business legitimacy.
Regularly review and update website design elements.Ensuring a contemporary and intuitive design bolsters business credibility.
Engage experts for design audits and recommendations.Professional insights ensure that the website communicates trustworthiness effectively.

#5. UX Design Investment Can Yield Staggering 9,900% ROI.

Source: Forrester

Significance of the Data: Very High

Mentioned By: Linkedin, Forbes, Invision, Ux Design, Ux Cam, The Brand Shop Bw, Truelist, Martech, and more.

What does the data SuggestJustification
Prioritize substantial investments in UX design.The potential return on UX design is exponentially higher than the initial cost.
Continuously monitor and iterate the UX based on metrics.Regular refinement ensures the sustained maximization of returns.
Engage top-tier UX professionals and agencies.Collaborating with the best in the field guarantees optimal design outcomes and financial returns.

#6. After Subpar User Experience, 89% Turn to Competing Brands.

Source: Oracle

Significance of the Data: Very High

Mentioned By: Business Wire, Linkedin, Qualtrics, Qualtrics, Help Scout, Cx Service 360, and more.

What does the data SuggestJustification
Deliver impeccable user experiences to retain clientele.Failing in UX directly drives the majority of consumers to competitors.
Institute regular UX audits to identify and rectify pain points.Proactive assessments mitigate risks of user exodus to rival businesses.
Invest in ongoing UX training and tools for your team.Equipping teams with the latest expertise ensures consistently superior user experiences.

#7. Mobile-Friendly Sites See a 74% Higher User Return Rate.

Source: Think with Google

Significance of the Data: High

Mentioned By: Linkedin, Search Engine Watch, Brighter Vision, Nimble Digital, Jdm Digital, Launch North, and more.

What does the data SuggestJustification
Adopt a mobile-first design approach for websites.Mobile optimization directly influences user loyalty and return rates.
Continuously test site performance on various mobile devices.Ensuring consistent mobile performance retains and encourages repeat visits.
Invest in tools and expertise focused on mobile UX.A specialized approach to mobile ensures capturing a significant user percentage.

#8. Slow Websites Drain Annual Sales, Tallying Losses of $2.6 Billion.

Source: Forbes

Significance of the Data: Very High

Mentioned By: Linkedin, Bridging, Imaginovation, Web Fx, Retail Technology Review, Bloggin Glift, and more.

What does the data SuggestJustification
Prioritize website speed as a critical business asset.Direct financial repercussions arise from neglecting website performance.
Invest in high-performance web hosting and optimization tools.The cost of upgrades is justified by preventing significant potential losses.
Regularly monitor site speed and implement necessary adjustments.Proactive measures can safeguard against massive revenue losses annually.