I’ve compiled a list of insightful web design statistics; a brief overview is provided below.
Web Design Statistics
- There are 1.14 billion websites in the world, 17% of which are active and 83% of which are inactive.
- 94% of first impressions of a website are based on its design.
- A great UX design can boost conversion rates by up to 400%.
- 75% of users judge a business’s credibility based on its website’s design.
- The return on investment (ROI) for UX design can reach 9,900%.
- 89% of consumers shop with a competitor after a poor user experience.
- 74% of users are more likely to come back to websites that work well on mobile devices.
- Up to $2.6 billion in sales are lost every year because websites take too long to load.
- 47% of users expect a web page to load in two seconds.
- On average, it costs $3200 to make a simple website.
Sources: (WPBeginner, PR Newswire, UX Design, Kinesis, Forrester, Oracle, Think with Google, Forbes.)
#1. Of 1.14 Billion Websites Worldwide, Only 17% Remain Active.
Source: WPBeginner
Significance of the Data: Very High
Mentioned By: PC World, Website Setup, Siteefy, Curate Labs, Website Rating, Forbes, and more.
| What does the data Suggest | Justification |
| Focus on strategies to remain within the active 17%. | Staying active and relevant sets websites apart from a vast inactive majority. |
| Regularly update content and engage with your audience. | Continuous engagement ensures sustained traffic and relevance in the digital space. |
| Audit and retire outdated or irrelevant content. | Maintaining a streamlined, updated web presence enhances user experience and search engine rankings. |
#2. Website Design Shapes 94% of First Impressions for Users.
Source: PR Newswire
Significance of the Data: Very High
Mentioned By: Linkedin, Cxl, Datachieve, Clique Studios, Research Gate, Website Builder, Readz, Sweor, Technology Partners, and more.
| What does the data Suggest | Justification |
| Invest heavily in professional and intuitive website design. | Initial judgments largely hinge on design, impacting user engagement. |
| Prioritize design updates and trend adaptability. | Staying contemporary in design ensures sustained positive impressions. |
| Regularly gather feedback specifically on design elements. | Direct user insights can guide effective design refinements and innovations. |
#3. Superior UX Design Amplifies Conversion Rates by a Whopping 400%.
Source: UX Design
Significance of the Data: Very High
Mentioned By: Linkedin, Forbes, Musemind, Big Commerce, Eleken, Forrester, and more.
| What does the data Suggest | Justification |
| Prioritize exceptional UX design in digital strategies. | Enhanced UX design directly correlates with massive conversion increases. |
| Collaborate with expert UX designers and continuously innovate. | Industry-leading expertise ensures the harnessing of the full potential of UX. |
| Measure and refine UX based on user feedback and analytics. | Continual iteration based on data ensures sustained high conversion rates. |
#4. Website Design Determines Credibility for 75% of Users.
Source: Kinesis
Significance of the Data: Very High
Mentioned By: Business, Linkedin, Mighty Fine Design, Sweor, White Peak Digital, Zippia, Web Fx, and more.
| What does the data Suggest | Justification |
| Investment in premium website design is non-negotiable. | Three-quarters of users equate design quality with business legitimacy. |
| Regularly review and update website design elements. | Ensuring a contemporary and intuitive design bolsters business credibility. |
| Engage experts for design audits and recommendations. | Professional insights ensure that the website communicates trustworthiness effectively. |
#5. UX Design Investment Can Yield Staggering 9,900% ROI.
Source: Forrester
Significance of the Data: Very High
Mentioned By: Linkedin, Forbes, Invision, Ux Design, Ux Cam, The Brand Shop Bw, Truelist, Martech, and more.
| What does the data Suggest | Justification |
| Prioritize substantial investments in UX design. | The potential return on UX design is exponentially higher than the initial cost. |
| Continuously monitor and iterate the UX based on metrics. | Regular refinement ensures the sustained maximization of returns. |
| Engage top-tier UX professionals and agencies. | Collaborating with the best in the field guarantees optimal design outcomes and financial returns. |
#6. After Subpar User Experience, 89% Turn to Competing Brands.
Source: Oracle
Significance of the Data: Very High
Mentioned By: Business Wire, Linkedin, Qualtrics, Qualtrics, Help Scout, Cx Service 360, and more.
| What does the data Suggest | Justification |
| Deliver impeccable user experiences to retain clientele. | Failing in UX directly drives the majority of consumers to competitors. |
| Institute regular UX audits to identify and rectify pain points. | Proactive assessments mitigate risks of user exodus to rival businesses. |
| Invest in ongoing UX training and tools for your team. | Equipping teams with the latest expertise ensures consistently superior user experiences. |
#7. Mobile-Friendly Sites See a 74% Higher User Return Rate.
Source: Think with Google
Significance of the Data: High
Mentioned By: Linkedin, Search Engine Watch, Brighter Vision, Nimble Digital, Jdm Digital, Launch North, and more.
| What does the data Suggest | Justification |
| Adopt a mobile-first design approach for websites. | Mobile optimization directly influences user loyalty and return rates. |
| Continuously test site performance on various mobile devices. | Ensuring consistent mobile performance retains and encourages repeat visits. |
| Invest in tools and expertise focused on mobile UX. | A specialized approach to mobile ensures capturing a significant user percentage. |
#8. Slow Websites Drain Annual Sales, Tallying Losses of $2.6 Billion.
Source: Forbes
Significance of the Data: Very High
Mentioned By: Linkedin, Bridging, Imaginovation, Web Fx, Retail Technology Review, Bloggin Glift, and more.
| What does the data Suggest | Justification |
| Prioritize website speed as a critical business asset. | Direct financial repercussions arise from neglecting website performance. |
| Invest in high-performance web hosting and optimization tools. | The cost of upgrades is justified by preventing significant potential losses. |
| Regularly monitor site speed and implement necessary adjustments. | Proactive measures can safeguard against massive revenue losses annually. |
