The State of Voice Commerce Statistics & Trends (Updated)

Voice commerce has been making waves in the e-commerce sector. In just the last two years, its growth has shot up by 321.74%

And if you think that’s impressive, projections suggest that by 2024, voice commerce will surpass the $30 billion mark, showing a 54.63% jump from its 2023 figures. 

Let me share the most crucial voice commerce statistics and trends you should be aware of right away. 📈🗣️.

Voice Commerce Statistics: The Key Data

  • Voice commerce growth has increased by 321.74% in just last two years (2021-2023). 
  • In 2024, voice commerce is expected to grow by 54.63%
  • Voice commerce transactions are expected to increase from 4.6 billion USD in 2021 to 19.4 billion USD in 2023.
  • 22% of consumers make purchases directly through voice, and 17% have used it to reorder items.
  • 71% of consumers prefer voice-placed queries rather than typing them.
  • Over 45 million US consumers used voice technology during their online shopping experience in 2021, a 120% increase from 2018. 
  • 51% of those who shop via voice use it to research products.
  • 60% of US e-commerce shoppers say they make daily or weekly purchases using their home voice smart assistants.
  • On average, 80% of consumers who have made purchases with voice assistants are satisfied with their experience.
  • By mid-2022, more than 27% of US consumers were using voice assistants to make online payments.

Sources: (Pwc, palo creative, Juniper Research, Omniaretail, ReadyCloud, Statista)

More Data:

71% of Consumers Opt for Voice-Placed Queries Over Typing

Important takeaway:

Emphasize voice technologyMajority of users prefer voice-based interactions, implying it’s vital to invest in this domain.
Prioritize voice search optimizationGiven user preference, it is crucial to ensure your service is voice-search friendly.
Create user-friendly voice interfacesOptimizing user experience with voice interactions can enhance customer satisfaction.
Incorporate voice tech in marketing strategiesLeverage voice technology to better engage with and reach your target audience.

Source: Pwc

Over Half of Voice Shoppers Use the Tech for Product Research

Important takeaway:

Prioritize voice search SEOHigh percentage of voice shoppers use it for product research, indicating need for voice-optimized content.
Develop voice shopping featuresWith many using voice to research products, interactive shopping features could enhance experience.
Utilize voice for product demosGiven the prevalence of research, voice could be used to present product features and benefits.
Optimize product descriptions for voiceAs voice is commonly used for research, clear, concise product descriptions are essential.

Source: palo creative

Voice Commerce to Surge, Expected to Exceed $80B by 2023

Important takeaway:

Increase investment in voice commerceThe growth indicates voice commerce is becoming an increasingly lucrative sector.
Stay updated with voice tech advancementsTo capitalize on the voice commerce boom, keeping abreast of tech trends is essential.
Integrate voice commerce into business modelsGiven the growth projection, adopting voice commerce can enhance business profitability.
Strengthen security measures for voice transactionsWith the expansion of voice commerce, ensuring secure transactions is increasingly important.

Source: Juniper Research

42% of Global Online Users Made Monthly Purchases via Voice in 2019

Important takeaway:

Streamline voice-assisted purchase processA significant portion of online shoppers are already utilizing voice search monthly.
Regularly update voice search inventoryFrequent purchases via voice search call for constantly refreshed and updated product offerings.
Enhance user experience for voice shoppersWith a significant percentage using voice for purchases, improving their experience is vital.
Offer incentives for voice shoppingEncourage more frequent use of voice search for purchases by offering exclusive benefits or discounts.

Source: Omniaretail

22% of Consumers Execute Direct Purchases through Voice Technology

Important takeaway:

Improve direct purchase through voiceGiven the notable percentage, direct voice purchasing capabilities should be optimized.
Integrate voice into reorder processesThe data indicates a need to ensure easy voice-assisted reordering for consumers.
Simplify voice purchase user interfaceThe trend towards direct voice purchases necessitates an intuitive and simple user interface.
Develop personalized voice shopping experiencesWith reordering common, personalized product suggestions could enhance user experience.

Source: ReadyCloud

80% of Consumers Satisfied with Voice-Assistant Purchasing Experience

80% of consumers, on average, who have made purchases with voice assistants are satisfied with their experience

Important takeaway:

Enhance voice assistant performanceHigh satisfaction indicates voice assistant shopping experience should be maintained or improved.
Leverage satisfied customers for promotionEncourage satisfied users to share their positive experiences, aiding in word-of-mouth marketing.
Emphasize customer service via voice assistantGiven high satisfaction rates, voice assistants can effectively handle customer service tasks.
Monitor and adapt based on customer feedbackWith most consumers satisfied, regular feedback checks can maintain and improve this satisfaction level.

Source: Pwc

27% of U.S. Consumers Made Voice-Assistant Payments in Mid-2022

Important takeaway:

Optimize voice assistant for paymentsSignificant user base suggests need for efficient, secure voice-enabled payment systems.
Ensure safety in voice-enabled transactionsWith many consumers making voice payments, security measures should be a top priority.
Promote voice assistant usage for paymentsGiven the already significant adoption, marketing efforts can further increase this number.
Simplify the voice payment processTo support and increase the user base, an easy-to-use voice payment interface is essential.

Source: Statista