User experience, or UX, plays a pivotal role in the digital landscape. Shockingly, 97% of websites fail at user experience.
This shortfall has serious repercussions, as 70% of customers will abandon purchases if they encounter poor UX. Interestingly, a thoughtful investment in UX can yield substantial gains; indeed, every dollar spent on enhancing UX can bring a return of $100, achieving an astounding ROI of 9,900%.
To bring clarity to this subject, let me share with you the most important user experience statistics that you need to know immediately, without delay. 🌐💡
User Experience Statistics: Key Findings
- 97% of websites fail at user experience.
- A better UX design can increase conversion rates by up to 400%.
- According to research, every dollar invested in UX returns $100, for an ROI of 9,900%.
- 75% of users judge the credibility of a website based on its overall design.
- 88% of online consumers are less likely to return to a site after a negative experience.
- 94% of people do not trust old or out-of-date websites.
- 70% of customers abandon purchases due to poor UX.
- About 74% of visitors will return to a website if it has a good mobile UX design.
- A one-second delay in page response can reduce conversions by 7%.
- One bad user experience would cause 30% of customers to leave, according to a study.
How Many Websites Fail At UX?
According to data from Forrester, 97% of websites fail at user experience. The user experience is key to keeping people on your website. If they can’t easily find what they’re looking for or if the design is difficult to navigate, they’ll leave and go somewhere else.
The data shows a significant UX failure rate, with the majority of websites and online businesses struggling to provide a positive user experience. Factors like poor navigation, lack of mobile optimization, slow page loads, and low-quality content contribute to these UX issues.
Improving UX can lead to substantial increases in key metrics like conversion rates and customer retention.
1.70% of people look at lists with bullet points on a website compared to 55% who look at lists without bullet points.
Source: Instant shift
More users prefer lists with bullet points than those without bullet points do. This is an indication that companies should invest money and time in designing their websites to improve user experience.
2.A well-conceived, frictionless UX design could potentially increase customer conversion rates by up to 400%.
(Source: Toptal)
This was according to research conducted by Forrester Research.
3. Every US dollar invested in UX earns between two and one hundred USD, which is equal to a 9,900% Return on investment.
(Source: Forrester)
The ROI for every US dollar invested in effective UX is between 200 to 9,900%. User experience (UX) has become more mainstream. UX can no longer be considered a simple competitive advantage since it is an important contributor to a company’s bottom line.
4. Of the customers who get a bad experience from a website, 13% will tell 15 or more people about it compared to 72% who will tell 6 or more people about good experiences.
Source: Slide share
Website visitors will tell their friends about the experiences they have had after visiting a website.
5. 91% of unsatisfied app visitors do not complain but simply leave.
Source: Slide share
Customers who complain when unsatisfied account for only one out of 26 customers. Lack of negative feedback is not a sign that customers were satisfied.
6. 32% of customers would stop buying from a brand they loved after just one bad experience.
Source: PWC
Just one bad customer experience could cost a company many customers. In the U.S., 59% of loyal customers will walk away after several bad experiences and 17% would leave after just one bad experience. In Latin America, those who would walk away after a bad UX are 49%.
7. 75% of people who use mobile phones have a high chance of visiting a mobile-friendly site.
Source: Google
Friendly sites have very high chances of attracting return customers.
8. 32% of businesses learn about the performance issues of their application from their end-users, and 28% by running ad hoc scripts.
Source: ManageEngine
This was according to the findings of a survey that was done in 2015.
9. 52% of consumers cited the aesthetics of the app as the main reason they never returned to a site.
Source: webapeel
According to a 2018 study, 75% of judgments on website credibility are based on the app’s overall aesthetics.
10. 86% of visitors look for information about that company’s products/services compared to 65% who seek contact information and 52% who find “about us” information.
Source: webapeel
Feedback shows that you cannot leave out content and ignore what everyone expects to see on your website.
11. About 55% of companies conduct any user experience testing.
Source: Skyhook
Slightly less than half of the companies test user experience. This means they cannot rate the performance of their apps.
12. 68% of users do not submit a form that requires too much personal information.
Source: kormarketing
Some personal information that buyers prefer not to release in a form are Phone numbers 58%, address data at 53%, role/title at 21%, the last name 20%, company 18%, email 16%, and first name at 11%.
13. 55% of users refuse to fill a form if it includes an automatic email subscription
Source: kormarketing
Users detest an app that requires them to register their emails to the site.
14. 46% of users leave a website if they do not know what a company does and the same percentage is due to lack of contact information.
Source: kormarketing
Lack of contact information and “about us” information are the main reasons why online shoppers leave a site never to return. These are followed by animated ads at 42% and poor website navigation at 37%. Other grievances mentioned in the 2015 user experience survey include automatic audio and video, intrusive live chat, sliders, tiny text, and stock photos.
15. In the US 15% of shoppers access the internet using a mobile device
Source: Phew Research
If investors do not consider this fact, they will miss this share of the market. This is the reason why UX trends put the mobile in mind as they develop. The look and feel of your website on a smartphone are, therefore.
16. By the end of 2021, it is projected that 53.9% of all retail e-commerce will be generated via m-commerce.
Source: Statista
This statistic further shows the importance of mobile-friendly websites.
17. 3% of online shoppers said that they would wait less than one second for a page to load before they abandon it
Source: kiss metrics
If a page takes more than one second to respond, it can lead to a 7% reduction in conversions. For an e-commerce site that makes $100,000 per day, a 1-second page delay could potentially cost it $2.5 million in lost sales every year.
18. 94% of online customers do not trust websites that are poorly designed or outdated.
Source: Blue Corona
Only about 6% of online shoppers trust websites that are outdated or poorly designed. Businesses should ensure that their websites are updated more often to keep up with the current trends.
19. 82% of online customers trust a company whose content is tailored to their needs.
Source: Blue Corona
According to this statistic, companies should ensure that their websites have customized content to improve the trust of their users in their websites. The design of a company’s website is of utmost importance for it to win the trust of the users.
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