10 Storytelling Statistics That Marketers to Know [2023]

I’ve compiled a list of insightful storytelling statistics; a brief overview is provided below.

Storytelling Statistics For Marketers: Key Numbers

Storytelling can boost conversions by a whopping 30%.
Storytelling increases the value of products by up to 2,706%.
Branded stories result in a 4% increase in trust and brand connection.
68% of consumers say brand stories influence their purchasing decisions.
Companies with compelling brand stories see a 20% increase in customer loyalty.
Stories are up to 22 times more memorable than facts alone.
62% of B2B marketers consider storytelling to be an effective content marketing tactic. tactic.
55% of people say they would consider purchasing from a brand after reading a compelling story.
92% of consumers want brands to create ads that feel like stories.
75% of customers believe that brands should use storytelling in their marketing.

Sources: (Search Engine Watch, Sprout Worth, The Brand Shop, Stanford University, Digital School of Marketing,

#1. Storytelling Boosts Conversions by a Remarkable 30%.

Significance of the Data: Very High

Mentioned By: Slade Copyhouse, Marketing Words, Search Engine Watch, Linkedin, Go-Globe, The Creative Momentum, Hubspot, Cb Insights, and more.

What does the data Suggest	Justification
Storytelling boosts conversions.	30% uplift in outcomes.
Story-driven campaigns are effective.	Tangible impact on results.
Prioritize narrative in marketing.	Significant return on approach.

#2. Product Value Skyrockets 2,706% Through Storytelling.

Source: Sprout Worth

Significance of the Data: Very High

Mentioned By: Brand Storytelling, Sproutworth, The Brand Shop, Go-Globe, Sarah Klongerbo, Soocial, Medium, Linkedin, Business Of Story, and more.

What does the data Suggest	Justification
Storytelling greatly enhances product value.	Monumental 2,706% value surge.
Narrative integration is a powerful value driver.	Unprecedented uplift in worth.
Elevate product appeal with stories.	Value proposition drastically rises.

#3. Branded Stories Amplify Trust, Boosting Brand Connection by 4%.

Source: The Brand Shop

Significance of the Data: Medium

Mentioned By: Thebrandshopbw, Mit Sloan Management Review, Digital School Of Marketing, Soocial, Linkedin, Forbes, Go-Globe, Good Tales, Researchgate, and more.

What does the data Suggest	Justification
Branded stories foster trust.	4% rise in brand trust.
Story-infused branding strengthens connection.	Demonstrable increase in loyalty.
Narratives solidify brand relationship.	Measurable trust enhancement.

#4. 68% of Shoppers: Brand Narratives Influence Purchase Choices.

Source: The Brand Shop

Significance of the Data: Very High

Mentioned By: The Brand Shop Bw, Afaqs, Dalziel-Pow, Linkedin, Moz, Ad Age, Research Gate, Oberlo, Social Media Today, Survey Monkey, and more.

What does the data Suggest	Justification
Brand stories majorly drive purchase decisions.	68% of consumers influenced.
Narratives have paramount sway on consumer choices.	Direct impact on buying behavior.
Investing in brand storytelling yields purchase power.	Most consumers factor in narratives.

#5. Engaging Brand Tales Elevate Customer Loyalty by 20%.

Source: The Brand Shop

Significance of the Data: High

Mentioned By: The brand shop bw, Persona design, Linkedin, Market splash, Marketing Insider Group, Edesk, Lunio, Research Gate, Toptal, and more.

What does the data Suggest	Justification
Compelling stories enhance customer loyalty.	20% rise in devoted clientele.
A strong narrative cements customer allegiance.	Tangible loyalty boost observed.
Narrative strength directly boosts brand fidelity.	Clear correlation with loyalty uptick.

#6. Narratives Trump Facts: Stories Resonate 22 Times More.

Source: Stanford University

Significance of the Data: Very High

Mentioned By: Patience Davies, Stanford University, Forbes, John Millen, Medium, Fipp, Linkedin, Marketing Profs, and more.

What does the data Suggest	Justification
Stories vastly outperform facts in retention.	22-fold memory enhancement seen.
Embedding facts in narratives ensures recall.	Exponential increase in memorability.
Prioritize storytelling for optimal information retention.	Dramatic difference from facts alone.

#7. 62% of B2B Marketers: Storytelling a Top Content Strategy.

Source: Digital School of Marketing

Significance of the Data: High

Mentioned By: Nutcracker Agency, Search Engine Watch, Ahrefs, Digital School Of Marketing, Linkedin, Zoominfo, Logiclogicmagic, Sendpulse, and more.

What does the data Suggest	Justification
B2B marketers prioritize storytelling.	62% validate its marketing efficacy.
Storytelling is pivotal in B2B content strategy.	Significant marketer endorsement.
The narrative approach is central for B2B success.	Over half of marketers affirm its role.

#8. Compelling Stories Persuade 55% of Readers to Consider Purchase.

Source: RAINE DIGITAL

Significance of the Data: High

Mentioned By: Raine Digital, Olsen Metrix, The Brand Shop Bw, The Drum, Canto, Market Smiths, Zapier, and more.

What does the data Suggest	Justification
Compelling stories boost purchase intent.	55% potential buyer conversion.
Narratives significantly influence purchase considerations.	Over half the audience swayed.
Brands should harness storytelling for sales leverage.	Clear correlation to buyer inclination.