Search Engine Statistics 2023: Usage, Users & More (Updated)

Search engines, pivotal to web navigation, channel a whopping 93% of all web traffic. 

Search engines handle 2.2 trillion queries annually, and 68% of online experiences normally start with the search engine.

Acknowledging this, let me share with you the most crucial search engine statistics that you need to know immediately, without delay. 🌐🔍

Search Engine Statistics

  • 93% of all web traffic comes through search engines.
  • Approximately 2.2 trillion search queries are processed by all search engines each year.
  • As of April 2023, Google controls 92.82% of the search engine market.
  • 68 percent of the online experiences normally start with the search engine.
  • Google processes over 8.5 billion searches every day.
  • 45.25% of first-page clicks come from Google Search.
  • Latest December 2021 global search engine market share as follow: Google(91.94%), Bing(2.86%), Yahoo(1.5%), Baidu(1.37%), Yandex(1.1%), DuckDuckGo(0.67%), and all others(0.47%).
  • Google captures 78% of desktop search traffic and 89% of mobile search traffic.
  • Google process 63,000 search per second, 3.8 million search per minute, 5.6 billion searches per day, and approximately 2 trillion searches each year.
  • Yahoo process 63.65 thousand search per minute, 2.75 billion search per months33 billion in year globally.
  • Bing process 121 thousand search per minute, 5.24 billion search per months, 62.92 billion in year globally.
  • 85 percent of those who use Bing search engine are from the United States
  • 46% of all Google searches are linked to something nearby.
  • YouTube is the second largest search engine with 3 billion searches every month

Search Engine Usage Statistics

  • Estimated 5.06 billion people globally use search engines, which is 64.4% of the world population.
  • 85 percent of those who use the Bing search engine are from the United States.
  • 68 percent of online experiences begin with search engines.
  • Approximately 2.2 trillion search queries are processed by all search engines each year.
  • Google processes 5.6 billion searches per day.
  • Yahoo processes 2.75 billion searches per month.
  • Bing processes 5.25 billion searches per month.
  • At least once a month, 98% of internet users use a conventional search engine. 
  • Google processes over 8.5 billion searches every day. 
  • DuckDuckGo has a 0.52% market share of search engines worldwide as of April 2023. 

Google Search Engine Statistics 

  • Google currently controls over 80% of the global search market.
  • The world’s most visited website is Google.
  • 78% of desktop and 89% of mobile search traffic is dominated by Google (99 firms).
  • Approximately 63,000 search queries per second are processed by Google (99 firms).
  • A market share of 2.71% is held by Bing (99 firms).
  • Google is able to capture almost 95% of mobile traffic (Hubspot).
  • Yahoo! currently has a market share of 1.1% (Statcounter).
  • These statistics demonstrate user behavior, internet search trends, and Google’s dominance in the search engine market (Oberlo).

Google vs Other Search Engines Statistics

  • Every Second search engine process: Google (63k queries), Bing(2k queries), Yahoo(1.1k queries),
  • Every Minutes search engine process: Google(3.8M queries), Bing(121k queries), Yahoo(64k queries)
  • Google accounts for more than 70 percent of all worldwide desktop search traffic this year
  • 63 percent of visits on Google search engine from the United States are via mobile

Mobile Search Statistics: Key Numbers

  • Almost 60% of all online searches are now conducted on a mobile device.
  • Mobile searchers are 2.3 times more likely to buy in-store.
  • Currently, 67.81% of web visits in the United States are mobile.
  • Google controls 93.68% of the mobile search engine market. 
  • 63% of visits from organic search come from a mobile device.
  • 70% of mobile searchers who recently bought something have clicked to call a business from the search results page.
  • 80% of shoppers used their phones while in a store to look up product reviews, compare prices, or find an alternative store.
  • Over 51% of smartphone users have found a new company or product through a search.
  • 30% of mobile searches are location-based.

Source: (Hitwise, Oberlo, Daily Blogging, John Wiley & Sons, Merkle Inc, Inside AdWords, OuterBox, Make A Website Hub, Think with Google.)

  • 19% of SERPs have featured snippets.  
  • A featured snippet can increase CTR by more than 850%.
  • 70% of snippets are pulled from the results outside of the first organic position.
  • On average, a Featured Snippet gets about 8.6% of all clicks on a SERP.
  • 99.58% of feature snippets come from pages that are ranked in the top 10 results.
  • 70% of the results snippet is paragraphs, 19.1% lists, 6.3% tables, and 4.6% videos.
  • The first organic result gets 20% of clicks in SERPs with features snippets, but 26% in those without. 
  • 7.3% of SERPs have double-featured snippets.
  • A featured snippet covers 50% of the average mobile screen.
  • 40 to 50 words, or 300 characters, is the ideal featured snippet paragraph length.

What percentage of people use Google as a search engine?

According to recent data, Google dominates the search engine market worldwide with a staggering 92.82% market share as of April 2023. 

In fact, it is estimated that Google receives over 89.3 billion visits each month. This means that a vast majority of internet users rely on Google to search for information, products, and services. 

While other search engines may exist, none come close to matching Google’s popularity and widespread adoption. 

As the world’s most popular search engine, Google continues to hold significant influence over how we find, consume, and share content online.

What percentage of online experiences begin with a search engine

According to recent research, 68 percent of online experiences begin with search engines. With this incredible reach, search engines are now critical tools in navigating the internet and have become ingrained in our daily lives.

As technology continues to evolve so do search engines – they are faster, smarter, and more user-friendly than ever before making them indispensable parts of our online journeys.

How Many People use Search Engines

According to data collected from DataReportal, Meltwater, and We Are Social which release in January 2023, an estimated 5.06 billion people globally use search engines. This is 64.4% of the global population, showing its immense popularity and ubiquity around the world.

How Many People use Search Engines

With the development of stronger search engines such as Google and Bing continually advancing their technologies to not just return results faster but with more accuracy every day, it’s clear that search engines are growing in usage as they continue to offer valuable services across a wide range of needs both simple and complex.

What percentage of people use which search engine

According to the latest study, 92.42% of people use Google as their search engine, followed by Bing at 2.86%. Yahoo comes in third with 1.5%, Baidu is fourth with 1.37%, Yandex is fifth with 1.1%, and DuckDuckGo is sixth with 0.36%.

What percentage of people use Google search engine

According to the latest statistics, 92.42% of all internet users use Google as their primary search engine. In second place is Microsoft’s Bing, which is used by only 3.45% of online users.

It’s interesting to note that, even though Microsoft has been trying hard to compete with Google over the years, Google continues to dominate the search engine market.

What percentage of people use Google vs Bing?

Approximately 92.42% of internet users use Google, while only 3.45% use Bing. This is likely because Google has been around for much longer than Bing and has thus accumulated a larger user base.

Additionally, Bing’s search results are often seen as being inferior to those of Google, which contributes to its lower popularity.

What is the #1 used search engine?

As the preeminent authority in the search engine market, Google clinches over 80% of global search market shares, according to Hubspot’s findings. 

Further establishing its dominance, SEMrush corroborates this supremacy, revealing Google’s market share exceeded 93% as of March 2023. In the pursuit of popularity, Bing and Yahoo take the respective silver and bronze positions in the hierarchy of the most utilized search engines.

According to Statista’s data, Bing currently controls 8.23% of the global desktop search market, while Yahoo holds just under 3% of the market. 

Here is an encapsulation of the premier search engines based on search result data:

  1. Google
  2. Bing
  3. Yahoo
  4. Baidu
  5. Yandex
  6. DuckDuckGo

Tips for marketers: Prioritize SEO focused on Google’s latest algorithms, Maximize brand visibility via Google Ads, Use Google Analytics for user engagement, Emphasize mobile optimization, leveraging Google’s indexing, Implement rich snippets for improved SERP positioning.

How often do people use search engines on the Internet?

According to multiple sources, search engines are a ubiquitous tool for internet users. Approximately 98% of individuals incorporate conventional search engines into their online navigation, reaching for them at least once a month. 

Further, 87% of mobile device owners use a search engine at least once per day. These statistics highlight the importance of search engines as a fundamental tool for internet users to discover content, products, and information relevant to their lives. 

The widespread use of search engines suggests that they will continue to play an essential role in how we access and engage with online content.

How many searches is Google handling on a daily basis?

Google is a behemoth in the online search market, processing over 8.5 billion searches every day. With a 78% share of all online search behavior, it’s clear that Google continues to dominate the market. 

More people have been turning to Google to research products and brands, making it an essential platform for businesses to focus on. An effective search strategy that primes high-intent, non-branded keywords for greater impressions has never been more important. 

Marketers who understand Google’s search trends can better optimize their campaigns, leading to improved click-through and conversion rates. As one of the most effective PPC channels available, advertising on Google can significantly increase a business’s reach.

What percentage of the global search engine market has DuckDuckGo captured as of April 2023

DuckDuckGo held a market share of search engines worldwide as of April 2023  according to Statcounter’s latest data. Despite the fact that this figure seems low, DuckDuckGo has consistently grown, especially in the US market, where it has a 1.58% share according to Seobysociallyin

The privacy-focused search engine’s growth indicates that an increasing number of users value data protection and online privacy. For businesses, this trend highlights the importance of considering privacy-oriented marketing strategies and being present on alternative search engines like DuckDuckGo.

Companies should also keep an eye on the growing interest in privacy-focused platforms, as it may impact their advertising and data collection practices in the future. 
Additionally, businesses can leverage DuckDuckGo’s unique features, such as instant answers and private searches, to gather information and insights without compromising user privacy, according to multiple sources such as SearchEngineJournal, HowToGeek.

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