25+ Web Design Statistics For Business in 2024

Web design matters a lot for businesses today. Most people judge a website based on its look, making design super important. 

But how important is web design to business growth and customer retention?

With that in mind, we’ll cover some essential web design statistics that show the power of web design.

• There are 1.14 billion websites in the world, 17% of which are active and 83% of which are inactive.
• 94% of first impressions of a website are based on its design.
• A great UX design can boost conversion rates by up to 400%.
• 75% of users judge a business’s credibility based on its website’s design.
• The return on investment (ROI) for UX design can reach 9,900%.
• 89% of consumers shop with a competitor after a poor user experience.
• 74% of users are more likely to come back to websites that work well on mobile devices.
• Up to $2.6 billion in sales are lost every year because websites take too long to load.
• 47% of users expect a web page to load in two seconds.

Sources: (WPBeginner, PR Newswire, UX Design, Kinesis, Forrester, Oracle, Think with Google, Forbes.)

• An estimated 90% of websites, or 1.71 billion, have responsive design.
• 62% of businesses report increased sales as a result of responsive websites.
• Responsive designs have 11% higher conversion rates compared to non-responsive sites.

• Responsive design results in a 15% increase in unique clicks among mobile users.
• 73.1% of web designers say non-responsive design is the main reason visitors leave.
• Around 67% of users prefer responsive websites when purchasing products or services online via smartphones.
• 68% of mobile users are more likely to stay engaged on mobile-responsive websites.

Sources: (TheNextWeb, Insivia, Mailchimp, Linkedin, Elephant In The Boardroom)

• Mobile devices are responsible for 61.35% of all website traffic worldwide.
• 75% of users are more likely to return to websites that are mobile-friendly.
• Mobile-friendly websites have a 40% higher conversion rate than non-optimized ones.

• 72% of people prefer mobile-friendly websites.
• 57% of internet users will not recommend a business with a bad mobile website.

Sources: (Statcounter, Think With Google, Forbes)

• 97% of websites fail at user experience. 
• A better UX design can increase conversion rates by up to 400%.

• According to research, every dollar invested in UX returns $100, for an ROI of 9,900%.
• 88% of online consumers are less likely to return to a site after a negative experience.
• 94% of people do not trust old or out-of-date websites.

• A one-second delay in page response can reduce conversions by 7%.
• One bad user experience would cause 30% of customers to leave, according to a study.

Sources: (Massachusetts Institute of Technology, Forrester Research, Forbes, Kinesis, Toptal, Coastal Web Marketing, Red Signal, Web FX, Kiss Metrics, TrueList.)

• 97% of websites fail at user experience.
• 88% of online consumers are less likely to return to a site after a negative experience.
• 94% of people do not trust old or out-of-date websites.

• 70% of customers abandon purchases due to poor UX.
• A one-second delay in page response can reduce conversions by 7%.
• One bad user experience would cause 30% of customers to leave, according to a study.