When we think of product sampling, it’s easy to see it as a short-term strategy. But in reality, it’s much more. According to Jeffrey Dotson, a professor of marketing at the Marriott School of Business, sampling does two big things: it gives sales an immediate push and keeps those sales going for longer. 

How big is that push? Well, sales can jump by 2,000% during the sampling period. Plus, most people (73%, to be exact) say they’d try something new if they got a sample first. 

So, if you’re wondering about the power of product sampling, know this: it’s both a quick win and a long game. Let me share the most crucial product importance of sampling statistics you should be aware of right away. 🛒📈🎁

Key Findings: Product sampling statistics

  • 73% of consumers say that if they try a product, they are likely to buy it.
  • Product sampling can increase sales by 41.6% over non-sampled products.
  • 24% of customers who tried a sample product said it specifically replaced an item they were planning to buy.
  • 80% of consumers bought because the brand let them try it first.
  • 65% of consumers purchase a product or service promoted at an event.
  • 47% of customers are willing to buy a sampled product in the future.
  • 35% of customers who try a sample will purchase the product during the same shopping trip.
  • 58% of survey respondents said they would buy the product again, suggesting sampling could build customer loyalty.
  • Product sampling costs marketers more than $2 billion per year.

Sources: (Hashtagpaid, Inspira Marketing, EventTrack.)

73% Consumers Likely to Purchase After Product Trials

Important takeaway:

Encourage product trialsFacilitating more product trials could boost sales significantly.
Introduce in-store product demosDemos can enhance customer engagement and encourage purchases.
Improve product accessibilityMaking products readily accessible can increase the likelihood of purchase.

The finding that 73% of consumers are likely to purchase a product they’ve tried underscores the value of encouraging product trials, introducing in-store product demos, and improving product accessibility to engage customers and enhance sales.

Source: Hashtagpaid

Brand Trials Prompt 80% of Consumer Purchases

Important takeaway:

Boost trial-based marketing strategiesEncouraging trials significantly increases consumer purchases.
Expand sample distributionOffering product samples can drive more sales.
Incorporate try-before-buy programsPrograms that allow trials first can improve consumer purchasing.

The data, which shows 80% of consumers making a purchase after a brand allows them to try a product first, emphasizes the effectiveness of trial-based marketing strategies, expanding sample distribution, and incorporating try-before-buy programs to enhance consumer purchasing decisions.

Source: Inspira Marketing

65% Consumers Prefer Event-Promoted Products, New Data Shows

Important takeaway:

Prioritize event-based marketingEvent promotions significantly drive consumer purchasing decisions.
Enhance event product demonstrationsLive demos at events can boost product sales.
Invest in experiential marketingExperiences at events can lead to increased consumer purchases.

The fact that 65% of consumers purchase a product or service promoted at an event underscores the effectiveness of prioritizing event-based marketing, enhancing product demonstrations at these events, and investing in experiential marketing to stimulate sales.

Source: EventTrack

Sampling Strategy Sways 24% Customers to Switch Purchases

24% of customers who tried a sample product said it specifically replaced an item they were planning to buy

Important takeaway:

Prioritize product samplingProduct sampling can disrupt and capture intended purchases.
Target competitive product categoriesSampling can lead to switching behavior in consumers.
Invest in marketing through product trialsTrials are a potent tool in influencing customer buying decisions.

The fact that 24% of customers replaced a planned purchase with a sample product they tried signifies the potential of product sampling in disrupting intended purchases. This suggests a need to prioritize sampling, particularly in competitive product categories, and further investment in trial-based marketing strategies.

Source: Inspira Marketing