The significance of product photography in ecommerce is unmistakable, as 90% of online buyers identify photo quality as the most crucial factor in an online sale. 

Furthermore, high-quality product photos have proven to yield a 94% higher conversion rate compared to their low-quality counterparts. Interestingly, product pages featuring photos have attracted 95% more organic traffic. 

Recognizing the compelling influence of vivid imagery, let me share the most significant impact of product image on ecommerce sales you should be aware of right away. πŸ“ΈπŸ›’

The Importance of Product Photography Statistics and Facts

  • 75% of online shoppers rely on product photos to make purchasing decisions.πŸ›’πŸ’°
  • High-quality product photos had a 94% higher conversion rate than low-quality photos.
  • 22% of returns are due to the product looking different in person.
  • Product pages with photos received 95% more organic traffic than those without.
  • 50% of online shoppers believe that large, high-quality product images are more important than product descriptions, ratings, and reviews.
  • 360-degree product photography increases potential buyers’ online duration from 32% to 50%.
  • 90% of online buyers say that photo quality is the most crucial factor in an online sale.
  • People absorb 80% of what they see and 20% of what they read.
  • The human brain can process images after only 13 milliseconds of viewing them.

Sources: (Retail Technology Review, Indeed, Wish Pond, Deep Image, Helium 10, Under Standing Ecommerce, Linkedin, University Of Houston, MIT.)

75% of E-Shoppers Depend on Product Images for Purchase Choices.

Important takeaway:

Insight from DataRationale
Visual representation drives purchasing decisionsOnline shoppers prioritize product photos as a critical factor in their buying process. They feel more confident and informed when they can visually assess a product.
E-commerce platforms must prioritize image qualityA substantial majority of online consumers base decisions on product images. High-quality photos can directly impact sales and customer trust.
Product descriptions alone are not sufficientWhile product details and specifications are essential, they can’t replace the visual confirmation and appeal that images provide.

Source: Retail Technology Review

High-Quality Photos Boost Conversion Rates by 94%.

Important takeaway:

Insight from DataRationale
High-quality photos boost conversions.The significant disparity in conversion rates clearly indicates the impact of photo quality on consumer behavior.
Low-quality photos hinder sales potential.The diminished conversion rate associated with inferior photos implies missed revenue opportunities.
Image quality is directly tied to buyer trust.A nearly doubled conversion rate for high-quality images suggests consumers associate image clarity and professionalism with product reliability and brand trustworthiness.

Source: Indeed

22% Product Returns Due to Mismatched Online Appearance.

Important takeaway:

Insight from DataRationale
Inaccurate product presentation affects sales.Over a fifth of returns are attributed to appearance disparities, highlighting the importance of accurate online representation.
Returns due to visual discrepancy are significant.The 22% figure underscores a notable area for potential improvement in e-commerce practices.
Consumer trust can be eroded by inconsistent visuals.A product not matching its representation can damage brand trustworthiness and deter future purchases from disappointed consumers.

Source: Wish Pond

Product Pages with Images Attract 95% More Organic Traffic.

Important takeaway:

Insight from DataRationale
Photos are integral for product page visibility.The dramatic difference in traffic highlights the crucial role of images in attracting organic visitors.
Absence of photos severely limits organic reach.A near doubling of traffic for pages with photos underscores the disadvantage faced by photo-less listings.
Visual content significantly drives user engagement.The 95% increase suggests that users naturally gravitate towards visual information when searching or browsing, enhancing user experience and retention.

Source: Deep Image

Half of Shoppers Prioritize Image Quality Over Descriptions and Reviews.

Important takeaway:

Insight from DataRationale
Image quality and size dominate shopper priorities.Half of online shoppers value visual representation over textual or peer feedback, highlighting the primary role of imagery in online purchasing decisions.
Product descriptions and reviews might be secondary.Given the emphasis on images, traditional written content and reviews might have a comparatively lesser direct influence on initial shopper interest.
Visual clarity could be a primary trust-building tool.The preference for high-quality images suggests that shoppers associate image excellence with product authenticity and brand credibility.

Source: Helium 10

360-Degree Photos Elevate Viewer Engagement from 32% to 50%.

Important takeaway:

Insight from DataRationale
360-degree photography captivates users.The rise from 32% to 50% in online duration underlines the power of immersive visuals in retaining potential buyers’ attention.
Traditional photography may limit user interaction.The marked increase in engagement when switching to 360-degree imagery suggests that conventional photography could be less effective in holding viewer interest.
Comprehensive visuals enhance the browsing experience.The augmented duration implies that consumers appreciate a thorough visual understanding of a product, likely leading to more informed and confident purchase decisions.

Source: Under Standing Ecommerce

90% of Buyers Rank Image Quality Top in Online Sales Decisions.

90% of online buyers say that photo quality is the most crucial factor in an online sale

Important takeaway:

Insight from DataRationale
Photo quality is the primary driver for online sales.With a staggering 90% of buyers emphasizing its importance, the quality of product photos emerges as the linchpin in online purchasing decisions.
Other factors might be secondary in sales conversions.Given the dominant role of photo quality, other aspects like descriptions or reviews may play a supporting, rather than leading, role in influencing purchases.
High-quality images directly correlate with buyer trust.Such an overwhelming percentage underscores that clear, high-quality images are a foundational element in building confidence and trust in prospective buyers.

Source: Linkedin

Image-Enhanced Product Pages See 95% Traffic Surge.

Important takeaway:

Insight from DataRationale
Photos significantly bolster product page visibility.The stark 95% increase in traffic for pages with photos unequivocally showcases the indelible impact of visual content in drawing organic visitors.
Pages devoid of photos are at a marked disadvantage.The substantial traffic disparity suggests that listings without images are largely overlooked, hindering potential business opportunities.
Visual content is a primary catalyst for user attraction.The notable surge in organic traffic for photo-equipped pages attests to the innate user inclination towards engaging visual information during online navigation.

Source: Deep Image

Humans Retain 80% Visuals but Only 20% Written Content.

Important takeaway:

Insight from DataRationale
Visual content is paramount in information retention.The 80% absorption rate for visuals starkly contrasts with textual content, emphasizing the preeminence of images and visuals in memory retention and comprehension.
Textual information plays a supplementary role.While important, the 20% absorption rate for text delineates its role as being secondary to visuals in terms of instant comprehension and recall.
Designing for visual predominance is crucial.Given the innate human propensity towards visual processing, content strategies should prioritize visuals to ensure effective communication and lasting impact.

Source: University Of Houston

Human Brain Processes Images in Just 13 Milliseconds.

Important takeaway:

Insight from DataRationale
The human brain processes visuals with unparalleled speed.The mere 13 milliseconds required for image interpretation highlights the extraordinary efficiency of our visual cognitive mechanisms.
Textual and other content forms lag in instant recognition.Compared to the almost instantaneous comprehension of visuals, other mediums may demand more time and attention for understanding.
Emphasizing visuals can lead to immediate audience engagement.Given the brain’s aptitude for rapid visual processing, incorporating images can be pivotal in capturing and retaining viewer attention in any communication strategy.

Source: MIT