From personalized emails to targeted ads, personalization is one of the most powerful strategies marketers can use to drive customer engagement. The ultimate goal of any personalization campaign is to create more meaningful customer experiences that result in improved ROI.
But have you ever asked yourself what impact your efforts are actually having? Well, let’s find out.
I will explore some key personalization statistics and discuss how these statistics show the importance of leveraging data-driven tactics when creating content designed to resonate with and influence potential buyers.
Personalization Statistics For Marketing: Key Findings
- 63% of marketers have observed that personalization enhances customer interactions, resulting in higher conversion rates.
- Personalization typically increases revenue by 10–15%.
- 89% of marketers report a positive ROI from personalization.
- Segmented personalized automated email messages have 46% higher open rates than marketing messages.
- 90% of top marketers say personalization boosts profits.
- 78% of consumers say personalized content increases their likelihood of repurchasing from a brand.
- 63% of consumers will stop purchasing from brands that employ poor personalization strategies.
- 71% of customers expect businesses to provide personalized interactions.
- 80% of customers are more likely to buy from a company that offers a personalized experience.
- 80% of frequent shoppers only buy from brands that personalize their shopping experience.
- 66% of consumers expect brands to understand their specific needs.
- 97% of marketers increased personalization efforts.
Sources: (Merkle, Mailchimp, Yieldify, McKinsey & Company, Slide Share, Epsilon, Salesforce, Salesforce.)
Hyper-Personalization Statistics
- 86% of businesses report improved results from hyper-personalization.
- 80% of customers are more likely to buy from a company that provides a hyper-personalized customer experience.
Significance of the Data: (1-Very High, 2-Very High.)
Mentioned By: Pimcore, Cms Wire, Transmyt, Western Governors University, Linkedin, Convince And Convert, Epsilon, Mckinsey & Company, Clootrack, Deloitte, Contact Point 360, Spiceworks, Fico, Kapture Crm and more.
| Data Suggest | Justification |
| Rise in Hyper-Personalization | Higher corporate success rates linked to personalized strategies. |
| Consumer Preference for Personalized Experience | Hyper-personalization directly impacts purchase decisions. |
| Demand for Customized Products | Personalized product offerings enhance customer retention. |
| Enhancement in Customer Engagement | Hyper-personalization fosters stronger customer relationships. |
| Increased Sales and Revenue | Consumers’ preference leads to elevated sales levels. |
| Competitive Edge for Businesses | A personal touch grants an advantage over generic strategies. |
Personalization ROI and Conversion Statistics
- Personalization can boost ROI by up to 2,000%, with an average increase of 500-800%.
- 70% of brands that use advanced personalization see a return on investment of at least 200%.
- According to 63% of marketers, personalization increases customer interactions and conversion rates.
Significance of the Data: (1-Very High, 2-Very High, 3-Very High.)
Mentioned By: Zippia, Martech Series, Linkedin, Intermark Group, Hubspot, Idomoo, Mailchimp , Digital Dog Direct, Ko Marketing, Nextech Ar, Autogrow, Zendesk, Statista, Agility Cms, Exploding Topics, Touch Sell, Growth Collective, Instapage and more.
| Data Suggest | Justification |
| Superlative ROI via Personalization | High returns indicate value of personalized marketing |
| Majority of brands gaining through Personalization | More than half brands benefit from advanced customization |
| Personalization enhances customer interactions | Marketers confirm rise in interactions and conversions |
| Personalization contributes to conversion rates | The data implies a direct correlation between the two |
| Advanced personalization linked to higher ROI | Majority of successful brands employ this tactic |
| Personalization surpasses average ROI metrics | Achieving up to 2000% ROI far exceeds the norm |
Personalization Maturity Statistics
- 51% of marketing professionals say that creating a more personalized customer experience is the top opportunity.
- 73% of executives and 61% of senior managers describe their program as achieving this maturity level
Significance of the Data: (1-High, 2-Medium.)
Mentioned By: Hubspot, Nine Tailed, Nice Reply, Mckinsey & Company, Lumoa, Content Marketing Institute, Instapage, Forbes, Dynamic Yield, Navex, Plaky and more.
| Data Suggest | Justification |
| Personalized experience as prime opportunity | Majority of professionals confirm its immense potential |
| Executives affirm maturity in personalization | Strong endorsement from the top-tier leadership |
| Senior management confirms personalization’s efficacy | An endorsement from decision-makers solidifies its value |
| High achievement level in personalization programs | Majority of programs reaching this level indicates success |
| Personalization seen as top-tier strategy | Acknowledged as a key tool by a wide spectrum of professionals |
| High percentage of maturity level across hierarchies | Confirms the wide-spread acceptance and successful implementation |
B2B Personalization Statistics
- 77% of B2B buyers will not buy if they do not get personalized content.
- 67% of B2B marketers believe personalization is crucial to customer engagement.
- 63% of B2B ecommerce companies invest in personalization.
Significance of the Data: (1-Very High, 2-Very High, 3-High.)
More Data: B2B Personalization Statistics & Trends
Mentioned By: Gartner, Half Past Nine, Steel Croissant, Pitcher, Customer Think, Trust Radius, Linkedin, Mckinsey & Company, Shopify, Hubspot, Launch Marketing, Clerk, Tech Target, Martech Series and more.
| Data Suggest | Justification |
| Personalized content essential for B2B buyers | Majority won’t purchase without tailored offerings |
| B2B marketers view personalization as fundamental | Over two-thirds affirm its importance for engagement |
| B2B ecommerce heavily investing in personalization | Indicates its perceived value in the competitive market |
| Personalization, a key for customer engagement | High emphasis by B2B marketers suggests its critical role |
| B2B ecommerce sees personalization as investment | Companies’ spending indicates its vital role in business growth |
| Personalized content directly affects B2B purchases | High percentage of buyers insisting on it underscores its importance |
Ecommerce Personalization Statistics
- Almost 90% of marketers say ecommerce personalization has increased sales.
- 90% of shoppers are influenced by ecommerce personalization.
- Personalization increases revenue by 40%.
Significance of the Data: (1-Very High, 2-Very High, 3-Very High.)
Mentioned By: Dynamic Yield, Swift Erm, Hubspot, Getflits, Instapage, Market Ingdive, Hostinger, Nosto, Forbes, Octane Ai, Martech, Epsilon, Infosys, Mckinsey & Company, Shopify, Blogging Wizard, Exploding Topics, Nine Tailed, Ris News and more.
| Data Suggest | Justification |
| Ecommerce personalization enhances revenues | Verified by an overwhelming majority of marketers |
| Consumers greatly influenced by personalization | Vast majority acknowledges its sway on purchasing behavior |
| Significant revenue boost from personalization | Companies reporting a substantial increase in earnings |
| Personalization’s impact on consumer decisions | Data highlights a clear influence on buying choices |
| Massive marketer consensus on personalization’s benefits | Nearly unanimous agreement testifies to its effectiveness |
| Personalization as a substantial revenue contributor | A large proportion of earnings directly linked to personalization |
Email Personalization Statistics
- 96% of businesses say personalization boosts email marketing success.
- Personalized emails boost conversions by 6x.
- Promotional emails with personalization have 29% higher open rates.
- Personalized email marketing has a median ROI of 122%.
Significance of the Data: (1-Very High, 2-Very High, 3-High, 4-Very High.)
Mentioned By: Sender, Komarketing, Clerk, Active Trail, Demand Gen Report, Ignite Visibility, Linkedin, Campaign Monitor, Snov, Experian Plc, Martech, Marketing Dive, Pr Newswire, Super Send, Marketing Profs, Smartrmail, Instapage, Kalungi, Market Tailor, Medium, Epsilon, Dotdigital, Never Bounce, Digital Strike and more.
| Data Suggest | Justification |
| Personalization vital for email marketing success | Almost all businesses affirm its effectiveness |
| Personalized emails offer higher transaction rates | Achieving multiplicative increases in transactions |
| Personalized emails drive open rates | Significantly higher engagement for tailored promotions |
| Personalization leads to high ROI in email marketing | Exceptional returns affirm the efficacy of this strategy |
| Emails benefit immensely from personalization | Businesses note significant boost in success rates |
| Personalization substantially uplifts email engagement | Dramatic increase in open rates underpins its importance |
