From personalized emails to targeted ads, personalization is one of the most powerful strategies marketers can use to drive customer engagement. The ultimate goal of any personalization campaign is to create more meaningful customer experiences that result in improved ROI. 

But have you ever asked yourself what impact your efforts are actually having? Well, let’s find out. 

I will explore some key personalization statistics and discuss how these statistics show the importance of leveraging data-driven tactics when creating content designed to resonate with and influence potential buyers.

Personalization Statistics For Marketing: Key Findings

  1. 63% of marketers have observed that personalization enhances customer interactions, resulting in higher conversion rates.
  2. Personalization typically increases revenue by 10–15%.
  3. 89% of marketers report a positive ROI from personalization.
  4. Segmented personalized automated email messages have 46% higher open rates than marketing messages.
  5. 90% of top marketers say personalization boosts profits.
  6. 78% of consumers say personalized content increases their likelihood of repurchasing from a brand.
  7. 63% of consumers will stop purchasing from brands that employ poor personalization strategies.
  8. 71% of customers expect businesses to provide personalized interactions.
  9. 80% of customers are more likely to buy from a company that offers a personalized experience.
  10. 80% of frequent shoppers only buy from brands that personalize their shopping experience.
  11. 66% of consumers expect brands to understand their specific needs.
  12. 97% of marketers increased personalization efforts.

Sources: (Merkle, Mailchimp, Yieldify, McKinsey & Company, Slide Share, Epsilon, Salesforce, Salesforce.)

Hyper-Personalization Statistics

  • 86% of businesses report improved results from hyper-personalization.
  • 80% of customers are more likely to buy from a company that provides a hyper-personalized customer experience.

Significance of the Data: (1-Very High, 2-Very High.)

Mentioned By: Pimcore, Cms Wire, Transmyt, Western Governors University, Linkedin, Convince And Convert, Epsilon, Mckinsey & Company, Clootrack, Deloitte, Contact Point 360, Spiceworks, Fico, Kapture Crm and more.

Data SuggestJustification
Rise in Hyper-PersonalizationHigher corporate success rates linked to personalized strategies.
Consumer Preference for Personalized ExperienceHyper-personalization directly impacts purchase decisions.
Demand for Customized ProductsPersonalized product offerings enhance customer retention.
Enhancement in Customer EngagementHyper-personalization fosters stronger customer relationships.
Increased Sales and RevenueConsumers’ preference leads to elevated sales levels.
Competitive Edge for BusinessesA personal touch grants an advantage over generic strategies.

Personalization ROI and Conversion Statistics

  • Personalization can boost ROI by up to 2,000%, with an average increase of 500-800%.
  • 70% of brands that use advanced personalization see a return on investment of at least 200%.
  • According to 63% of marketers, personalization increases customer interactions and conversion rates.

Significance of the Data: (1-Very High, 2-Very High, 3-Very High.)

Mentioned By: Zippia, Martech Series, Linkedin, Intermark Group, Hubspot, Idomoo, Mailchimp , Digital Dog Direct, Ko Marketing, Nextech Ar, Autogrow, Zendesk, Statista, Agility Cms, Exploding Topics, Touch Sell, Growth Collective, Instapage and more.

Data SuggestJustification
Superlative ROI via PersonalizationHigh returns indicate value of personalized marketing
Majority of brands gaining through PersonalizationMore than half brands benefit from advanced customization
Personalization enhances customer interactionsMarketers confirm rise in interactions and conversions
Personalization contributes to conversion ratesThe data implies a direct correlation between the two
Advanced personalization linked to higher ROIMajority of successful brands employ this tactic
Personalization surpasses average ROI metricsAchieving up to 2000% ROI far exceeds the norm

Personalization Maturity Statistics

  • 51% of marketing professionals say that creating a more personalized customer experience is the top opportunity.
  • 73% of executives and 61% of senior managers describe their program as achieving this maturity level

Significance of the Data: (1-High, 2-Medium.)

Mentioned By: Hubspot, Nine Tailed, Nice Reply, Mckinsey & Company, Lumoa, Content Marketing Institute, Instapage, Forbes, Dynamic Yield, Navex, Plaky and more.

Data SuggestJustification
Personalized experience as prime opportunityMajority of professionals confirm its immense potential
Executives affirm maturity in personalizationStrong endorsement from the top-tier leadership
Senior management confirms personalization’s efficacyAn endorsement from decision-makers solidifies its value
High achievement level in personalization programsMajority of programs reaching this level indicates success
Personalization seen as top-tier strategyAcknowledged as a key tool by a wide spectrum of professionals
High percentage of maturity level across hierarchiesConfirms the wide-spread acceptance and successful implementation

B2B Personalization Statistics

  • 77% of B2B buyers will not buy if they do not get personalized content.
  • 67% of B2B marketers believe personalization is crucial to customer engagement.
  • 63% of B2B ecommerce companies invest in personalization.

Significance of the Data: (1-Very High, 2-Very High, 3-High.)

More Data: B2B Personalization Statistics & Trends

Mentioned By: Gartner, Half Past Nine, Steel Croissant, Pitcher, Customer Think, Trust Radius, Linkedin, Mckinsey & Company, Shopify, Hubspot, Launch Marketing, Clerk, Tech Target, Martech Series and more.

Data SuggestJustification
Personalized content essential for B2B buyersMajority won’t purchase without tailored offerings
B2B marketers view personalization as fundamentalOver two-thirds affirm its importance for engagement
B2B ecommerce heavily investing in personalizationIndicates its perceived value in the competitive market
Personalization, a key for customer engagementHigh emphasis by B2B marketers suggests its critical role
B2B ecommerce sees personalization as investmentCompanies’ spending indicates its vital role in business growth
Personalized content directly affects B2B purchasesHigh percentage of buyers insisting on it underscores its importance

Ecommerce Personalization Statistics

  • Almost 90% of marketers say ecommerce personalization has increased sales.
  • 90% of shoppers are influenced by ecommerce personalization.
  • Personalization increases revenue by 40%.

Significance of the Data: (1-Very High, 2-Very High, 3-Very High.)

Mentioned By: Dynamic Yield, Swift Erm, Hubspot, Getflits, Instapage, Market Ingdive, Hostinger, Nosto, Forbes, Octane Ai, Martech, Epsilon, Infosys, Mckinsey & Company, Shopify, Blogging Wizard, Exploding Topics, Nine Tailed, Ris News and more.

Data SuggestJustification
Ecommerce personalization enhances revenuesVerified by an overwhelming majority of marketers
Consumers greatly influenced by personalizationVast majority acknowledges its sway on purchasing behavior
Significant revenue boost from personalizationCompanies reporting a substantial increase in earnings
Personalization’s impact on consumer decisionsData highlights a clear influence on buying choices
Massive marketer consensus on personalization’s benefitsNearly unanimous agreement testifies to its effectiveness
Personalization as a substantial revenue contributorA large proportion of earnings directly linked to personalization

Email Personalization Statistics

  • 96% of businesses say personalization boosts email marketing success.
  • Personalized emails boost conversions by 6x. 
  • Promotional emails with personalization have 29% higher open rates.
  • Personalized email marketing has a median ROI of 122%.

Significance of the Data: (1-Very High, 2-Very High, 3-High, 4-Very High.)

Mentioned By: Sender, Komarketing, Clerk, Active Trail, Demand Gen Report, Ignite Visibility, Linkedin, Campaign Monitor, Snov, Experian Plc, Martech, Marketing Dive, Pr Newswire, Super Send, Marketing Profs, Smartrmail, Instapage, Kalungi, Market Tailor, Medium, Epsilon, Dotdigital, Never Bounce, Digital Strike and more.

Data SuggestJustification
Personalization vital for email marketing successAlmost all businesses affirm its effectiveness
Personalized emails offer higher transaction ratesAchieving multiplicative increases in transactions
Personalized emails drive open ratesSignificantly higher engagement for tailored promotions
Personalization leads to high ROI in email marketingExceptional returns affirm the efficacy of this strategy
Emails benefit immensely from personalizationBusinesses note significant boost in success rates
Personalization substantially uplifts email engagementDramatic increase in open rates underpins its importance
Personalization Statistics That Marketers Should Know