I’ve compiled a list of insightful Omnichannel marketing statistics; a brief overview is provided below.
Omnichannel Statistics For Marketers: Key Findings
- Companies with strong omnichannel customer engagement retain 89% of their customers, while those with weak engagement retain 33%.
- Marketing campaigns with three or more channels had a 287% higher purchase rate than single-channel campaigns.
- Omnichannel shoppers have a 30% higher lifetime value than single-channel shoppers.
- Omnichannel customers spend 10% more online and 4% more in-store than single-channel customers.
- 98% of Americans switch between devices in the same day.
- 87% of retailers think an omnichannel marketing strategy is critical or very important for their success.
- The omnichannel retail commerce platform market will reach $14.3 billion by 2030.
- Brands with high omnichannel customer engagement grow revenue 9.5% annually.
- Nearly 80% of customers prefer omnichannel strategies for seamless communication.
- Omnichannel campaigns had 18.96% engagement, while single-channel had 5.4%. engagement rate.
Sources: (Invespcro, Omnisend, Think with Google, Harvard Business Reviews, Porch Group Media, PR Newswire, Market Research Future, Digital Commerce 360, REVE Chat.)
#1. Strong Omnichannel Engagement Retains 89% of Customers vs. Weak’s 33%.
Source: Invespcro
Significance of the Data: Very High
Mentioned By: Forbes, Invespcro, Softtek, Linkedin, Digital Commerce 360, Reve Chat, Digizuite, Hubtype, Maropost, and more.
| What does the data suggest | Justification |
| Prioritize omnichannel engagement. | Strong engagement leads to high retention. |
| Invest in strengthening omnichannel strategies. | Weak strategies result in significant customer loss. |
| Continuous monitoring of engagement effectiveness. | The difference between strong and weak approaches is vast. |
#2. Three-Channel Campaigns Earn 287% Higher Purchase Rates.
Source: Omnisend
Significance of the Data: Very High
Mentioned By: Digizuite, Big Commerce, Connexone, Xpress Docs, Linkedin, Ecommerce Fastlane, Credico, and more.
| What does the data suggest | Justification |
| Diversify marketing channel usage. | Multichannel approaches markedly boost purchase rates. |
| Avoid relying solely on single-channel campaigns. | Single-channel tactics significantly underperform. |
| Elevate campaign complexity with multiple channels. | The data underscores a nearly threefold increase in success. |
#3. Omnichannel Shoppers Have 30% Higher Lifetime Value.
Source: Think with Google
Significance of the Data: Very High
Mentioned By: Digizuite, Cx Network, Clerk, Invespcro, Linkedin, Voyado, and more.
| What does the data suggest | Justification |
| Cater to omnichannel shoppers diligently. | Their lifetime value is significantly elevated. |
| Expand offerings across multiple channels. | Single-channel shoppers represent lower value. |
| Emphasize omnichannel strategy in marketing. | The potential ROI with omnichannel shoppers is vast. |
#4. Omnichannel Buyers Spend 10% More Online, 4% More In-Store.
Source: Harvard Business Reviews
Significance of the Data: High
Mentioned By: Linkedin, Intrics, Reve Chat, Clerk, Intive, Dynamic Yield, Digizuite, and more.
| What does the data suggest | Justification |
| Prioritize omnichannel strategies. | Omnichannel customers spend more, both online and offline. |
| Enhance both online and in-store experiences. | Both arenas see increased spending from omnichannel users. |
| Shift focus from single to multiple channels. | The spending difference between the two groups is tangible. |
#5. 98% of Americans Switch Devices Daily.
Source: Porch Group Media
Significance of the Data: High
Mentioned By: Digizuite, Forbes, Strategus, The Keenfolks, Pedowitz Group, Epsilon, and more.
| What does the data suggest | Justification |
| Optimize for multi-device experiences. | The vast majority of Americans transition between devices daily. |
| Ensure seamless device transition. | Consumers expect fluidity in their digital interactions. |
| Prioritize device compatibility in strategies. | Almost all users employ multiple devices within a day. |
#6. 87% of Retailers: Omnichannel Strategy Critical for Success.
Source: PR Newswire
Significance of the Data: Very High
Mentioned By: MoEngage, Research Live, Loyal Guru, Customer Think, Wonder Flow, Omnishop App, and more.
| What does the data suggest | Justification |
| Retailers must embrace omnichannel marketing. | The overwhelming majority deem it crucial for success. |
| Those not prioritizing omnichannel risk obsolescence. | Being out of sync with 87% indicates missed opportunities. |
| Invest in omnichannel infrastructure. | Its importance is echoed by most in the industry. |
#7. Omnichannel Retail Market to Hit USD 14.3 Billion by 2030.
Source: Market Research Future
Significance of the Data: Medium
Mentioned By: GlobeNewswire, Statista, Grand Viewre Search, Research And Markets, Report Linker, Markets And Markets, Linkedin, and more.
| What does the data suggest | Justification |
| The omnichannel platform market is surging. | The projections indicate substantial growth by 2030. |
| Investors should eye this sector keenly. | Its potential value is immense, reaching billions. |
| Retailers must adapt or risk being left behind. | The market’s magnitude suggests it’s the future norm. |
#8. Top Omnichannel Brands See 9.5% Annual Revenue Boost.
Source: Digital Commerce 360
Significance of the Data: High
Mentioned By: GlobeNewswire, Digizuite, Revechat, Porch Group Media, Linkedin, MoEngage, and more.
| What does the data suggest | Justification |
| Champion omnichannel customer engagement. | Such brands witness significant annual revenue growth. |
| Investments in omnichannel are not just costs; they yield returns. | A 9.5% yearly increase speaks volumes. |
| Being complacent about omnichannel strategies is costly. | Brands excelling are outpacing others in revenue growth. |
