10 Omnichannel Statistics & Trends For Marketing [2023]

Omnichannel strategies are making waves in the retail world.

Omnichannel can boost sales by up to 30% for those who adopt this approach, so it’s no wonder many are taking note. Furthermore, 73% of customers genuinely enjoy the experience of shopping across various channels.

Let me share the most crucial Omnichannel statistics, facts, and trends you should be aware of right away. 📊🛍️🔍.

Omnichannel Statistics For Marketers: Key Findings

Omnichannel retailers see up to a 30% increase in sales.
Omnichannel marketing can increase purchase rate by 287%.
Omnichannel customers spend 10% more online and 4% more in-store than single-channel customers.
89% of customers are retained on average by businesses with omnichannel marketing capabilities.
73% of customers like shopping through multiple channels.
Omnichannel shoppers have a 30% higher lifetime value than those who shop using only one channel.
Around 80% of all store visits are a direct result of omnichannel strategies.
Omnichannel campaigns had an engagement rate of 18.96%, while single-channel campaigns only had a 5.4% engagement rate.
Companies with strong omnichannel customer engagement retain 89% of their customers, while those with weak engagement retain 33%.
Marketing campaigns with three or more channels had a 287% higher purchase rate than single-channel campaigns.
Omnichannel shoppers have a 30% higher lifetime value than single-channel shoppers.
Omnichannel customers spend 10% more online and 4% more in-store than single-channel customers.
98% of Americans switch between devices in the same day.
87% of retailers think an omnichannel marketing strategy is critical or very important for their success.
The omnichannel retail commerce platform market will reach $14.3 billion by 2030.
Brands with high omnichannel customer engagement grow revenue 9.5% annually.
Nearly 80% of customers prefer omnichannel strategies for seamless communication.
Omnichannel campaigns had 18.96% engagement, while single-channel had 5.4%. engagement rate.

Sources: (Invespcro, Omnisend, Think with Google, Harvard Business Reviews, Porch Group Media, PR Newswire, Market Research Future, Digital Commerce 360, REVE Chat, Softtek, Harvard Business Review, Google, Omnisend, Influencer Marketing Hub.)

#1. Strong Omnichannel Engagement Retains 89% of Customers vs. Weak’s 33%.

Source: Invespcro

Significance of the Data: Very High

Mentioned By: Forbes, Invespcro, Softtek, Linkedin, Digital Commerce 360, Reve Chat, Digizuite, Hubtype, Maropost, and more.

What does the data suggest	Justification
Prioritize omnichannel engagement.	Strong engagement leads to high retention.
Invest in strengthening omnichannel strategies.	Weak strategies result in significant customer loss.
Continuous monitoring of engagement effectiveness.	The difference between strong and weak approaches is vast.

#2. Three-Channel Campaigns Earn 287% Higher Purchase Rates.

Marketers using three or more channels in any one campaign earned a 287% higher purchase rate than those using a single-channel campaign

Source: Omnisend

Significance of the Data: Very High

Mentioned By: Digizuite, Big Commerce, Connexone, Xpress Docs, Linkedin, Ecommerce Fastlane, Credico, and more.

What does the data suggest	Justification
Diversify marketing channel usage.	Multichannel approaches markedly boost purchase rates.
Avoid relying solely on single-channel campaigns.	Single-channel tactics significantly underperform.
Elevate campaign complexity with multiple channels.	The data underscores a nearly threefold increase in success.

#3. Omnichannel Shoppers Have 30% Higher Lifetime Value.

Source: Think with Google

Significance of the Data: Very High

Mentioned By: Digizuite, Cx Network, Clerk, Invespcro, Linkedin, Voyado, and more.

What does the data suggest	Justification
Cater to omnichannel shoppers diligently.	Their lifetime value is significantly elevated.
Expand offerings across multiple channels.	Single-channel shoppers represent lower value.
Emphasize omnichannel strategy in marketing.	The potential ROI with omnichannel shoppers is vast.

#4. Omnichannel Buyers Spend 10% More Online, 4% More In-Store.

Source: Harvard Business Reviews

Significance of the Data: High

Mentioned By: Linkedin, Intrics, Reve Chat, Clerk, Intive, Dynamic Yield, Digizuite, and more.

What does the data suggest	Justification
Prioritize omnichannel strategies.	Omnichannel customers spend more, both online and offline.
Enhance both online and in-store experiences.	Both arenas see increased spending from omnichannel users.
Shift focus from single to multiple channels.	The spending difference between the two groups is tangible.

#5. 98% of Americans Switch Devices Daily.

Source: Porch Group Media

Significance of the Data: High

Mentioned By: Digizuite, Forbes, Strategus, The Keenfolks, Pedowitz Group, Epsilon, and more.

What does the data suggest	Justification
Optimize for multi-device experiences.	The vast majority of Americans transition between devices daily.
Ensure seamless device transition.	Consumers expect fluidity in their digital interactions.
Prioritize device compatibility in strategies.	Almost all users employ multiple devices within a day.

#6. 87% of Retailers: Omnichannel Strategy Critical for Success.

Source: PR Newswire

Significance of the Data: Very High

Mentioned By: MoEngage, Research Live, Loyal Guru, Customer Think, Wonder Flow, Omnishop App, and more.

What does the data suggest	Justification
Retailers must embrace omnichannel marketing.	The overwhelming majority deem it crucial for success.
Those not prioritizing omnichannel risk obsolescence.	Being out of sync with 87% indicates missed opportunities.
Invest in omnichannel infrastructure.	Its importance is echoed by most in the industry.

#7. Omnichannel Retail Market to Hit USD 14.3 Billion by 2030.

Source: Market Research Future

Significance of the Data: Medium

Mentioned By: GlobeNewswire, Statista, Grand Viewre Search, Research And Markets, Report Linker, Markets And Markets, Linkedin, and more.

What does the data suggest	Justification
The omnichannel platform market is surging.	The projections indicate substantial growth by 2030.
Investors should eye this sector keenly.	Its potential value is immense, reaching billions.
Retailers must adapt or risk being left behind.	The market’s magnitude suggests it’s the future norm.

#8. Top Omnichannel Brands See 9.5% Annual Revenue Boost.

Source: Digital Commerce 360

Significance of the Data: High

Mentioned By: GlobeNewswire, Digizuite, Revechat, Porch Group Media, Linkedin, MoEngage, and more.

What does the data suggest	Justification
Champion omnichannel customer engagement.	Such brands witness significant annual revenue growth.
Investments in omnichannel are not just costs; they yield returns.	A 9.5% yearly increase speaks volumes.
Being complacent about omnichannel strategies is costly.	Brands excelling are outpacing others in revenue growth.