Millennials, often regarded as the generation born between the early 1980s and the mid-1990s to early 2000s, play a significant role in the e-commerce landscape. With an annual spending power of $2.5 trillion, they are a force to be reckoned with in the retail sector. 

Over the years, their online shopping habits have evolved, as reflected in the increase from 60% in 2019 to 80% today of millennials doing most of their shopping online. Furthermore, 73% of this group intends to maintain or even enhance their online spending patterns. 

Let me begin with some interesting millennial online shopping statistics and spending habits, such as shopping, spending power, and where they shop. 📱💸

Millennial Online Shopping Statistics: The Key Data

  • 80% of millennials now do most shopping online, up from 60% in 2019, and 56% use their phones, up from 36%.
  • Approximately, 57.79 million millennials shop online, according to our calculation from the latest data.
  • According to the most recent data, millennials have a $2.5 trillion annual spending power.
  • In the US, millennials’ spending accounted for 30% of total retail sales in 2020.
  • 73% of millennials plan to spend the same or more online.
  • 27% of millennials intend to spend significantly more online and less in physical retail stores.
  • 91% of millennials prefer to shop online, with only 9% preferring to shop in-store only.
  • Millennials spend $208.77 per day on average, more than any other generation.
  • 40% of millennials read online reviews before making a purchase.
  • 59% of millennials polled say they buy clothing and shoes online.
  • 72% of millennials reported social media impacts their buying decisions.
  • 40% of millennials are shopping on social media.
  • 78% of millennials now follow brands on social media (up from 57% in 2017)
  • 75% of millennials shop on Amazon compare to Walmart (46%), eBay (20%).
  • 44% of millennials shop online because #1 factor that is fast shipping and more product options.
  • Millennial shoppers spend more on grocery; this group reported spending a monthly average of $298 on groceries.
  • The average 25- to 34-year-old reported spending $2,008 per year at coffee shops

Sources: (CouponFollow, ESW, BusinessWire, JungleScout)

More Data:

Millennials Shift Online: 80% Now Shop Digitally, Up from 60% in 2019

Important takeaway:

Prioritize e-commerce strategiesThe significant jump in online shopping among millennials calls for a stronger emphasis on e-commerce solutions.
Develop mobile-friendly platformsThe increasing use of phones for shopping necessitates that businesses optimize their platforms for mobile use.
Continually evaluate trendsRegular analysis of consumer behavior will allow businesses to adapt and meet evolving shopping preferences.

This data highlights the importance of optimizing online and mobile shopping platforms to meet the rapidly changing behaviors of millennials. Regularly evaluating these trends can help businesses stay competitive in the evolving market.

Source: CouponFollow

Mobile Shopping Trend: 56% Millennials Shop Via Phones, a 20% Rise from 2019

Important takeaway:

Focus marketing strategies on online platformsThe presence of 57.79 million millennials shopping online suggests a significant customer base.
Improve the e-commerce shopping experienceThe sheer volume of millennials shopping online indicates a need for user-friendly interfaces.
Utilize social media for brand promotionGiven the digital savviness of millennials, exploiting social platforms is potentially fruitful.
Invest in cybersecurity measuresThe large online customer base mandates robust data protection efforts.

A Surge to 57.79M: Millennial Online Shoppers Multiply According to Latest Data

Important takeaway:

Prioritize digital retail strategiesWith 60% of millennials’ purchases made online, e-commerce is crucial.
Implement innovative online marketing techniquesGiven the online purchase habits, engaging marketing is necessary.
Ensure online shopping platforms are optimizedA seamless online buying experience can boost millennials’ online shopping.
Develop mobile-friendly shopping platformsThe prevalence of online purchases suggests many millennials may shop on mobile.

Source: CouponFollow

Digital Spending Intent: 27% Millennials Set to Increase Online Expenditure This Year

Important takeaway:

Expand online sales platformsOver 27% of millennials planning to increase online spending shows e-commerce growth.
Reinforce digital marketing effortsGiven the spending intent, aggressive digital marketing can help capture this increase.
Rethink physical store strategyWith less in-store spending, it may be beneficial to allocate resources elsewhere.
Anticipate consistent or growing online demandWith 73% spending the same or more online, maintaining e-commerce quality is key.

Source: ESW

Health, Beauty Spend: Millennials Outpace Gen Z, Gen X, Boomers by Up to 50%

Important takeaway:

Invest in online health/beauty marketing for millennialsMillennials spending considerably more online on these products implies an opportunity to target this group with specific marketing.
Tailor product offerings for millennialsGiven their spending habits, businesses can optimize profit by customizing health and beauty products for millennials.
Consider diversifying strategies for other generationsThe lower online spending by Gen Z, Gen X, and Baby Boomers suggests the need for varied marketing strategies.

The data suggest a strong online market in health and beauty products among millennials. Tailoring products and marketing for this demographic can lead to increased profits, while diversifying strategies for other generations is also crucial.

Source: BusinessWire

Millennial Monetary Might: Annual Spending Power Reaches a Staggering $2.5 Trillion

Important takeaway:

Prioritize products and services appealing to millennialsTheir $2.5 trillion spending power shows significant market potential.
Invest in millennial-focused marketing strategiesTargeting millennials can lead to substantial revenue gains.
Adapt business models to millennial preferencesTo tap into this spending power, aligning with their tastes is crucial.
Foster brand loyalty among millennialsGiven their financial capacity, retaining millennial customers is highly beneficial.

Source: CouponFollow

In-Store vs Online: A Massive 91% Millennials Opt for the Latter, Leaving 9% In-Store

91 percent of millennials prefer to shop online, with only 9 percent choosing to shop in-store only

Important takeaway:

Enhance online shopping platformsWith 91% of millennials favoring online shopping, an optimized online presence is vital.
Rethink physical store investmentsThe preference for online shopping suggests a reduced need for physical stores.
Utilize e-commerce personalization strategiesCatering to individual online shopping preferences can increase engagement.
Develop robust online customer serviceAs most millennials shop online, effective virtual support is crucial.

Source: JungleScout


Pew Research Center

Business Insider

5w Public Relations




USA Today

Event Brite

Leave a Reply