How much do men and women spend differently when it comes to shopping?
According to a study by Forbes, on average women spend almost twice as much as men each month on apparel, accessories and cosmetics. However, there are also some categories where men tend to outspend women.
Let’s take a look at some of the most interesting male vs female spending statistics in general, as well as in specific areas such as clothing, food, healthcare, and travel.
Editor Choice: Male vs Female Spending Statistics
- Women account for 85 percent of all consumer-buying decisions contributing an astounding $15 trillion to the economy, hold more than 60 percent of all personal wealth. (Forbes, Federal Reserve, Gallup, BusinessWeek, MassMutual Financial Group)
- Single men outspent single women, but only by a slight margin. Men spent an average of $35,018 a year while women spent $33,786.
- Women Controls over $31.8 trillion dollars in worldwide spending. (Catalyst)
- 38% of men and 36% of women are likely to spend more on goods from online marketplaces
- Women on average spend out $323 per month for groceries, whereas men averaged $290.
- Men spend on average $21 for lunch while women hover around $14.
- An average person spends $161 per month on clothes with women spending 76% more than men per year.
- Men spend almost twice as much as women on vehicle purchases ($1,670 per year compared to $2,900 per year, on average).
- Men spent an average of $835 on “audio and visual equipment and services” but only $206 caring for pets. Women, by contrast, spent $725 on their home theatres and $488 on their pets.
- During the time period of age 18 to 44, health spending for females is 84% higher than for men for years.
- They discovered that 68 percent of ladies have spent money on these items online, while men have spent 52 percent of their money.
1.Single men outspent single women, but only by a slight margin. Men spent an average of $35,018 a year while women spent $33,786.
In general, males spend more than women, according to the source, with men spending an average of $35,018 per year compared to women’s expenditure of $33,786. Even if the difference in spending between males and females is just a little amount, it should be remembered that men earned $10,000 more than women.
Men and women spend their money on their health, their clothing, their food, their cars, and the things that interest them when it comes to putting their hard-earned money into investments.
2. 38% of men and 36% of women are likely to spend more on goods from online marketplaces.
According to the coronavirus’s source, customers want to spend less or more in online marketplaces, depending on their preferences. According to the results of the source, 38 percent of men and 36 percent of women would spend more money on online purchases.
In addition, 49 percent of males and 45 percent of females would continue to spend the same amount on online products as they are now doing.
Men account for 7 percent and women account for 10 percent of those who want to spend less.
3. Women on average spend out $323 per month for groceries, whereas men averaged $290.
Going by results of a study done by the company Go Banking Rates, female respondents spend 11 percent more on food than male respondents. Women spend an average of $323 on groceries, while men spend an average of $290. When it comes to shopping, women spend $2.73 on every purchase, while men do not. Women are the main grocery consumers, accounting for 51% of all shoppers.
Women are the main grocery buyers, and since they are the ones who prepare the majority of the meals for their families and take care of the children, they wind up spending more money on groceries. Meal preparation is typically performed by 80 percent of mothers with children.
(Go Banking Rates)
4. Men spend on average $21 for lunch while women hover around $14
When comparing men and women, males spend more time eating lunch. Males spend 44 percent more on their lunches than women, and on average, men spend $21 on their lunches while women spend just $14.
5. An average person spends $161 per month on clothes with women spending 76% more than men per year.
CreditDonkey estimates that the typical American spends $ on clothing each year. In terms of clothes, women spend 76 percent more than men. Online purchases of clothing account for 40 percent of all items purchased. The fact that women’s clothing is more costly than men’s apparel is the primary reason for spending more money on clothing.
Another important motivation for women to purchase more clothing is because women’s fashion is always changing, and women just like looking trendy in their clothing and accessories. When it comes to men’s clothing, they can wear the same pieces mixed and matched every other day, but women’s clothing has a limited amount of mix and match that can be worn every other day, so they need something fresh for every occasion.
6. Men spend almost twice as much as women on vehicle purchases ($1,670 per year compared to $2,900 per year, on average).
Men are more interested in purchasing automobiles than women, whether they are brand new or old. Males spend $682 on their vehicle rentals and other associated expenses, while females spend $560, according to the source. Men also spend more money on automobiles than women when purchasing them. Women spend $1670 each year on car purchases, while males spend almost twice as much, over $2900 per year.
Men are constantly on the lookout for a vehicle that is both luxury and attractive. That is the primary reason why males wind up spending more money on their ideal vehicle, while women choose affordability above luxury when purchasing a car.
When males choose for costly luxury vehicles, they must spend a significant amount for insurance on these vehicles, and they are also more likely to be involved in automobile accidents on the road.
Men make automobile purchasing choices based on technical considerations as well, since they know what engine size, suspension, and driving characteristics they desire in their vehicle. As a result, after they have loaded all of their belongings into a vehicle, they are not reluctant to strike a deal and pay extra.
7. Men spent an average of $835 on “audio and visual equipment and services” but only $206 caring for pets. Women, by contrast, spent $725 on their home theatres and $488 on their pets.
While men and women spend about the same amount of money on leisure activities and entertainment, their methods of spending are vastly different. In addition to “audio and visual equipment and services,” males spent an average of $835 on “audio and visual equipment and services,” but just $206 on pet care. Women, on the other hand, spend an average of $725 on their home theaters and $488 on pets.
8. During the time period of age 18 to 44, health spending for females is 84% higher than for men for years.
According to the American Association of Registered Nurses, individuals between the ages of 18 and 24 in the United States were questioned about health-care costs. When compared to males, women spent an average of 84 percent more on health-related expenses. Men spend $2097 per year on health care, while women spend $3867 per year on health care. When it comes to pregnancy and other health-related problems, it is no secret that women need more attention and assistance than males. It is a no-brainer for women to get the health insurance coverage that they need.
9. 37 per cent of female survey respondents stated that they were willing to spend between 50 and 99 U.S. dollars on Valentine’s Day gifts.
According to the results of a study done by the source, 32 percent of females and 23 percent of men were ready to spend between $1 and $49 on a Valentine’s Day present this year. Females were ready to spend between $50 and $99, while men were only prepared to spend 31 percent of their money in this range. Also, when given a larger budget between $100 and $499, males were 39 percent more likely than women to purchase presents in his price range, while women were just 21 percent more likely.
10. Women in both the United States experienced more decreases in weekly expenses than men.
According to ScienceDirect, as a result of the Covid-19 epidemic, women have reduced their weekly expenditures as a result of the anticipated reduction in income. Since the beginning of time, there has been a wage disparity between men and women. As a result, women already had less money to spend, and many in the country have lost their employment as a result, women have reduced their weekly expenditures in order to meet their basic requirements.
11. Women spend 7% more on toys and accessories than men.
According to CreditCards, women spend 7 percent more on toys and accessories and 13 percent more on face and body care goods than men because products developed specifically for women are more expensive than those designed specifically for men, according to the study.
Women also need a greater number of accessories to complement their overall appearance, such as jewelry and purses of various kinds to match a variety of different outfits.
Women also provide more care for children and are more familiar with their playing patterns and preferred toys than males, which explains why women spend more money on toys.
12. 91% of new homes are purchased by women.
According to BusinessInsider, women are the primary purchasers of new houses in the United States. It has an impact on women’s purchasing behavior since they are rising in the ranks of the labor market and becoming more successful entrepreneurs and small company owners. The quantity of money that women have in their possession has increased considerably in recent years.
13. Women are involved in spending and investing decisions in their household.
Women who are married or live with a partner are more likely than men to be involved in household spending and investing decisions, according to the source, which has increased since 2012 when it was only 42 percent according to a report from consumer research firm Hearts & Wallets, which was published in 2012.
Women who live with their better halves have said that they are the primary decision-makers in terms of financial and spending choices, according to a recent survey. Men in these types of relationships, on the other hand, have a different perspective – just 5 percent of the men surveyed believe that their partners play a leading role in their financial choices.
14. 38% of men would spend their money buying gym and fitness accessories if they are confined at home due to coronavirus.
According to the source, 38 percent of men and 25 percent of women who took part in the study indicated they planned to spend their money on gym and fitness gear online, respectively.
Fitness accessories are more appealing to males than they are to women, since they like to purchase gym clothing, dumbbells, and other gym-related items in order to bulk up their muscles.
15. 45 to 54 age group was the highest spender on men’s and boys’ clothing.
In accordance with the source, data on annual expenditure on men’s and boys’ clothes for various age groups were compiled. According to the statistics, males between the ages of 45 and 55 spend $638 on clothing each year.
16. Women tend to reduce their current consumption and increase savings.
According to the source, women who are affected by the Covid-19 epidemic are more inclined to conserve money, which is why they are reducing their consumption levels.
17. 53 percent of working-age American women have started saving for retirement, compared with 65 percent of men.
According to CNBC, the Global Investor Pulse study conducted by the BlackRock company, which included 4,000 respondents from the United States, revealed that 53 percent of American working women and 65 percent of American working men had already begun saving for their financial future.
18. Roughly seven-in-ten adults (71%) say it is very important for a man to be able to support a family financially.
According to a study conducted by the Pew Research Center, a significant portion of a man’s earnings is dedicated to the maintenance of his family. Being excellent partners or spouses is important. Men are expected to provide financial assistance for their families, according to 71% of respondents, while women are expected to provide financial support for their families, according to 32%.
Difference In Men And Women Finance Management
As men and women are different at their purchasing behavior they are also different when it comes to long term financial goal setting. Women with greater amounts of money are less confident in making their own financial decisions; they rely more on advisors and wealth managers. Such as
- Older women are 2 times more likely to pay 1% or higher charges to any financial advisor as compared to men.
- Only a quarter of women are confident enough in making investment and savings-related decisions which are 15% lower than their male counterparts.
- 10% of the women are less likely to make any big and risky investment as compared to men. Men invest more for potentially high returns.
- Older women are 10% more concerned about their retirement assets.
When it comes to virtually everything, men and women are fundamentally different. In certain areas, women are more concerned with conserving money than men are, while in other areas, men are more concerned with spending money than women are. There is no such thing as a proper or wrong amount of money spent by a person.
On a per capita basis, male spending exceeds female spending. Women spend more money than males on food, clothing, pets, and health care. Males, on the other hand, spend more money on automobiles, restaurants, and sporting equipment.
The spending habits and behavior of an individual are influenced by a variety of factors. Our buying choices are influenced by a variety of variables, including our demographics, gender, income, lifestyle, dependents, and future goals.
Our spending patterns are determined by our habits, way of life, and earnings. Spending, saving, and investing are all extremely important factors that we should become more familiar with. The purpose of providing these data is to understand more about your financial situation and how to improve your financial situation.
It has long been a topic of discussion as to why and how men and women perform differently in certain situations. Men and women have quite different mind sets and skill sets, and as a result, they approach the same activities in very different ways. People’s purchasing and spending habits are one illustration of this.
The Covid-19 epidemic has had a significant impact on global consumer purchasing behavior in general. The way men and women spend their money as individuals has also altered as a result of this development. As a result, it is critical for you as a company owner to see yourself as a member of your product’s target customer.
Preferences differ depending on the gender of the people that are part of your target audience. For example, males may consider something to be typical, while women may find the same thing to be intriguing.
In her book For Richer, Not Poorer: The Money Book for Couples, author Ruth Hayden argues that whereas women have been trained to buy things for their lifestyle and children, men have been taught to invest in products that have a long-term monetary worth.
One other example might be the price of the product itself. It is possible that opposing genders may evaluate it differently. Women may consider something to be costly, while men may consider it to be cheap.
Additionally, men and women tend to spend money in different ways in a variety of areas, such as their spending patterns on home items, vacations, technology, and healthcare. Another important element of money management is figuring out how to save more money in the future. The savings increase according to the amount of money saved.
According to the source, they looked at the purchasing habits of men and women who shop online for clothing, shoes, and other types of accessories. They discovered that 68 percent of ladies have spent money on these items online, while men have spent 52 percent of their money.
Another element that effects an individual’s spending and expenditure is how much money they tend to save and which things they spend less money on in order to have more savings, both of which are essential.
Q1. Are Women Clothes more expensive than men?
The answer is that in general, adult clothing is one of the most costly items that people purchase, but there are certain categories in which women’s clothing is more expensive than men’s clothes. For example, a typical woman’s pair of pants is 10 percent more costly than a typical man’s pair of jeans. Women’s clothes is also more costly because of the design and style.
Q2. Is spending above-average bad?
While there is no such thing as a right or wrong way to spend your money, for a more balanced and budget-friendly way of living, one might consider dividing their income into three categories. 50 percent of your income should be used to meet your essential needs, 20 percent should be set aside for savings, and the remaining 30 percent may be utilized for any personal expenditures.
Q3. What is the percentage of women online shoppers in the US?
Ans: In the US women account for 72% of online shoppers while men account for 68% of online shoppers.
Q4. What is the difference between Men and Women Shopping?
Women tend to be more engaged in advertisements and product presentations than males, which leads to increased online purchasing by women.