9+ Live Commerce Statistics & Shopping Numbers (Latest Data)
The evolution of online shopping has seen a new trend emerge: live commerce. With the livestream commerce market expected to nearly triple to $55 billion by 2026, it is clear that customers want this interactive experience.
By 2026, live commerce sales might even make up a substantial 20% of all eCommerce sales. Since the onset of COVID, the popularity of live selling has surged by 76%. Further, when comparing conversion rates, live commerce outshines traditional e-commerce, boasting rates that are up to 10 times higher.
Let me share the most crucial Live commerce statistics and live shopping data you should be aware of right away. 🎥🛍️📊
Live Commerce Statistics: The Key Numbers
- The livestream commerce market was worth approximately $20 billion in 2022; by 2023, it could reach $31.7 billion; and by 2026, it is expected to nearly triple to $55 billion.
- Live commerce accounts for about 2% of the eCommerce market and 0.3% of the total retail market.
- Live selling has grown by 76% since the start of COVID.
- Live commerce conversion rates are up to 10X higher than traditional e-commerce.
- By 2026, live commerce sales could account for 20% of all eCommerce sales.
- Live commerce has a conversion rate of up to 30%.
- Live shopping enhances the online shopping experience by up to 60%.
Live Shopping Statistics: The Key Data
- 46% of US consumers have made a purchase through a livestream event and would do so again.
- 45% of consumers want to see more live videos from brands on their social media.
- Nearly 58% of global internet users used Facebook for live streaming shopping, followed by Instagram with 46% and TikTok with 16%.
Sources: (Mintel Group, Activate Consulting, AstoundCommerce, Sprout Social, Statista, McKinsey, Klarna Insight Report)
