Importance of Product Video on Ecommerce (w/ 9+ Statistics)
Product videos are everywhere in online shopping. Why do they matter so much?
Customers love seeing items in action before buying. Videos can make a big difference in sales and trust. Some shops see more clicks and fewer returns thanks to good videos.
There are plenty of numbers showing these benefits. With that in mind, we’ll explore 19+ statistics on the importance of product videos in eCommerce.
Do Product Videos Increase Sales – Here are statistics and Facts
- eCommerce product pages with videos convert 80% higher than those without.
- Consumers who view a product video are up to 144% more likely to add that product to their cart.
- 58% of consumers rely on product videos to make purchasing decisions.
- 57% of shoppers are less likely to return a product when there is a product video available.
- Product pages with videos see 37% more add-to-cart conversions than pages without.
- Shoppers who watch a video are 1.81 times more likely to buy than non-viewers.
- 66% of consumers prefer to learn about a product by watching a short video.
- 89% of people say that watching a video has convinced them to make a purchase.
- 36% of marketers claim that product videos yield the highest ROI.
- 44% of consumers indicated that they would buy more products from an e-commerce website with product videos.
Sources: (Social Media Today, Search Engine Watch, Elkfox, Invespcro, Big Commerce, Hubspot, Liquid Creative Studio, Dash, Pixelz, Linkedin, Marketing Dive)
Importance of Product Video on Sales and Conversions Rate
Product pages that feature videos convert 80% better than pages that don’t.
Pages with videos see 37% more add-to-cart actions than those without.
87% of marketers using video claim it has directly driven up their sales.
Companies see 49% faster year-on-year revenue increases with video usage.
Sources: (Wyzowl, Social Media Today, Invespcro, Aberdeen Group)
đź’ˇTakeaways:
- Add cool product videos to every product page to boost conversions.
- Use videos to showcase product features and get more people to add items to their cart.
- Use video content to grow revenue faster and stay ahead of the competition.
Power of Product Video on Purchase decisions
Product videos give 80% of people that extra confidence when deciding to buy a product.
51% of customers are more likely to make a purchase when they can engage with video content.
96% of customers think videos are really useful when making buying decisions.
91% of people watch explainer videos before purchasing a product online.
Sources: (Retail Dive, Marketing Dive, Wyzowl, Econsultancy, Dash app)
đź’ˇTakeaways:
- Create awesome product videos to give people that extra buying confidence.
- Use explainer videos to help people understand and buy your products.
- Show off your products' features and benefits with detailed videos.
Product Video And Customer experience
97% of marketers think videos are great for helping customers understand products better
69% of people would rather watch a video than read text to learn about a product or service.
58% of people trust businesses more if they have videos about their products.
Sources: (Hubspot, Wyzowl, OneDay)
đź’ˇTakeaways:
- Make product videos to help customers understand your stuff better.
- Use videos to build trust with your audience.
- Add video explanations to your product pages to boost customer confidence.
- Invest in high-quality videos to stand out from competitors.
Product Video on Return Rates and Trust
57% of shoppers are less likely to return a product when there is a product video available.
58% of consumers believe businesses with product videos are trustworthy.
Sources: (Shippo, Econsultancy)
đź’ˇTakeaways:
- Make awesome product videos for all your main items.
- Put these videos front and center on your product pages.
- Use the videos to show off all the cool features and benefits.
- Share video testimonials to build trust with your customers.
